Short videos aren’t just “nice to have” anymore—they’re the fastest way to turn a scroll into a site-visit. In 15–45 seconds you can show light, space, commute, and trust. Here’s a simple, readable guide you can use today.
Why short videos work for property
- Motion shows truth. Pans, doors opening, balcony views—no camera tricks needed.
- Emotion fits the screen. A kid on the swing, sunrise from the kitchen, rain on the deck.
- Built-in proof. Saves, shares, and comments act like mini-testimonials.
The 15-second storyboard (copy this)
Hook (0–3s): One bold promise.
“Sun-lit 3BHK, 5 mins from metro.”
Proof (4–12s): 5 fast shots.
- Balcony view
- Living + dining in one sweep
- Master bed + wardrobe wall
- Amenity in action (gym at 7am)
- Map pop-in with landmark
Payoff (13–15s): Micro-CTA.
“Comment ‘PLAN’ for floor plan.”
Channel cheatsheet
- TikTok: Trend-friendly, rough cuts welcome. Use creator collabs and native sounds.
- Instagram Reels: Polished look, strong DM handoff. Pin FAQs and price explainers.
- YouTube Shorts: Searchable over time; post quick explainers (finance tips, carpet vs SBA).
Five proven formats (with tiny scripts)
- POV Walkthrough
“Entering → living → balcony → kitchen → master. Carpet 1,120 sq ft. East-facing.” - Price-to-Picture
“₹1.25 Cr gets you… (show 4 best corners). Maint ₹4.5/sqft. Two parking.” - Commute Timer
“HSR to ORR, Tuesday 9:10am. Live route: 11 mins.” (show dash + arrival) - Amenity in Use
“Evening pool vibe 6:30pm” (people, not empty chairs) - Myth-Buster
“OC ≠ CC. Here’s why OC matters for resale and loans.” (20s explain)
Shoot like a pro on your phone
- Vertical 9:16, 4K if possible.
- Natural light: 8–10am or 4–6pm.
- Hold steady: use a gimbal or two-hand brace.
- Audio: tiny clip-on mic for voice bits.
- Three moves: slow pan, push-in, reveal (door opens to view).
Text, captions, and trust
- Big, high-contrast captions (safe margins).
- Put RERA/OC status in the caption when relevant.
- Use simple labels: “Carpet 1,120”, “South-facing”, “2 Car Parks”.
From views to visits (no friction)
- Quick-reply keywords: PLAN (floor plan), PRICE (price sheet), VISIT (slots).
- Auto-DM: send plan + 3 slot options, then collect name + phone.
- One clean landing page: verified details and easy booking—send viewers to Beegru.com right after the DM handoff.
Metrics that actually matter
- Hook rate: 3-second views ÷ impressions (aim >30%).
- Saves & Shares: strongest “I’m interested” signal.
- DM-to-visit rate: visits ÷ DM conversations.
- Cost per qualified lead: watch weekly, not daily.
14-day starter plan
Day 1–2: Batch shoot 12 shorts (3 homes × 4 formats).
Day 3–7: Post daily; test six different hooks.
Day 8–10: Promote top 3 with small budgets; turn on DM keywords.
Day 11–12: Post two explainers (OC vs CC, stamp duty basics).
Day 13–14: Retarget engagers with “Book your slot” creative.
Common pitfalls (and fixes)
- Empty spaces look dead → film when people use amenities.
- Overstuffed videos → one promise per short.
- Slow starts → show the view or best room in the first second.
- Generic CTAs → ask for one action only (PLAN, PRICE, or VISIT).