ICOs have transformed how startups, blockchain projects, and entrepreneurs secure funding. venture capitalists, ICOs allow your business to tap into a global pool of investors to raise capital.
But launching an ICO from the ground can require technical knowledge, time and other resources. This is exactly where a white label platform can help you by providing you with a package deal where you can use the platform to easily launch ICO.
This guide will demonstrate how you can launch your ICO using a white label ICO platform in a step-by-step approach.
Step 1: Understanding what a white label ICO platform is
A white label ICO platform is a software solution that has already been developed for you that you can leverage to launch your token sale without developing the whole system yourself. Most white label ICO platforms will offer all or some of the following:
Customisable website and dashboard
- Smart contract functionality
- Payment gateway for crypto and fiat
- KYC/AML verification for investor
- Multi-crypto wallet functionality
- Security features
By using a white label platform, you can save time, cut development costs, launch your ICO quicker, and still retain control of branding and tokenomics.
Step 2: Determine Your ICO Objectives and Tokenomics
Before you launch your ICO, you will need to determine:
- Project Vision – What problem are you addressing, and how will your token fit in the ecosystem?
- Token Utility – It is important to understand if your token will take on the characteristics of a utility token, security token, or governance token.
- Token Supply – How many total tokens will be created?
- Token Price – Will your price remain stable or fluctuating based on the market?
- Allocation Plan – How will tokens be distributed amongst investors, the team, marketing, and reserves?
I can’t overstate the importance of a solid tokenomics strategy to offer disclosure and accessibility to fully engaged investors.
Step 3: Choose Your Blockchain Network
The blockchain you choose will determine your transaction cost, speed and investor outreach. Some popular choices are:
- Ethereum (ERC-20) – It is the most used and supported blockchain for ICOs.
- Binance Smart Chain (BEP-20) – Less expensive transaction costs, better processing times than Ethereum.
- Polygon – Scalable and cost effective.
- Solana – Fast speed and throughput.
There are multiple white label ICO platforms that offer multi-chain capabilities to allow you to create an ICO that is on the blockchain you choose.
Step 4: Choosing a Trustworthy White Label ICO Provider
Not every White Label ICO development company is the same. To choose a provider, consider:
- Security Standards – Search for adequate levels of encryption, strategies to prevent hacking, and smart contracts, and presumably can be audited.
- Customization – Determine if you’ll have the ability to customize the UI, the name of the token, the logo, and the features of the platform.
- Payment options – Should have the ability to accept many different cryptocurrencies and supposedly fiat.
- Compliance – Check for features that help KYC / AML so you will be compliant to the regulatory body.
- Technical Support – The provider should provide real-time support – troubleshooting.
Choosing a competent provider is one of the biggest decisions you will make as it will impact the security and performance of your ICO.
Step 5: Customize Your ICO Platform
Once you have selected your provider, you can now customize your platform. You will be working with your provider’s team to:
- Add in your branding (logo, colors, website theme).
- Set your token parameters like name, symbol, decimals, and supply.
- Set up the ICO stages are pre-sale, post-sale.
- Choose the payment options you want to accept (BTC, ETH, USDT, BNB, credit cards, etc.).
- Select several languages if you are going to be marketing to investors in other countries.
At this stage, you will be configuring your ICO platform for your project so you can attract your intended audience.
Step 6: Implement Smart Contracts
The backbone of your ICO is smart contracts. Smart contracts will automate processes like:
- Token creation and distribution
- Payment to investors
- Distribution of bonuses
- Refund processes (if applicable)
- White label platforms often provide pre-audited smart contracts, ensuring transactions are secure, obvious, transparent, and immutable.
Step 7: KYC/AML Verification
Implementing KYC & AML procedures ensures that you are building trust with your investors, regulators, and ultimately the long-term success of your ICO. KYC (Know Your Customer) and AML (Anti-Money Laundering) processes will give you a standard in validating investor identity and mitigating fraudulent aspects.
Now, in most cases, the white label platform has already addressed KYC verification using some kind of automated tool that allows a user to enter their ID documents, gets verified quickly, and can then use that ID verification to make token purchases, usually within minutes.
Step 8: Testing Your ICO Platform
Before you launch or go live with your ICO, it is important to conduct proper testing of the platform. You should conduct:
- Functional Testing – Testing to ensure token purchase works, that wallet transfers operate, and features in your dashboard are working.
- User Experience Testing – Testing to ensure that the platform is properly formatted for users, responds and works well across all devices etc.
These types of testing results will not only help you discover and fix problems but also reduce the risk that you run into technical problems or glitches during the sale that can damage your credibility.
Step 9: Launch Your ICO
In the preparing stage, conduct security testing, vulnerability scans and penetration tests to fix any info system security problems. Announce a date for the ICO – a couple of months in advance. Create excitement prior to your ICO launch with:
- Social media promotions
- Press releases
- Crypto community outreach like Telegram, Discord, Reddit
- Collaboration with influencers and blockchain networks
The ICO dashboard should include live token sales, soft cap/hard cap goals, and investor milestones for added trust and transparency.
Step 10: Post-ICO Administration
Now that you have launched your ICO, it is time for the hard work to begin. Once the token sale has completed:
- Distribute Tokens – Work to get tokens into the hands of investors promptly.
- To encourage liquidity, get your token onto both centralized and decentralized exchanges.
- Continue Development – Work towards your project roadmap to show you are keeping the confidence of investors.
- Continue communication – Keep the community informed, whether issuing newsletters, doing AMAs, or through social media.
- Executing a strong post-ICO will help maintain your credibility and will help ensure your project grows sustainably.
- A strong post-ICO strategy helps maintain credibility and ensures sustainable project growth.
Advantages of Leveraging a White Label ICO Platform
When using a white label solution you can launch your ICO in weeks instead of months.
- Lower Costs – Instead of building everything yourself, you are able to use a platform that offers the options you are looking for.
- Custom Branding – Keep your project representational of your corporate identity.
- Scalability – Attract and manage large amounts of investors effectively.
Regulatory Compliance – Offer KYC/AML procedures built in for simplicity. While launching an ICO can be a complex and time-consuming project, with everything accounted for, be prepared and know that the further into development the easier the decision will be with white label ICO platform. If you use the steps outlined previously, from tokenomics to post-ICO launch management you will be able to bring your wealth blockchain project to market faster, safer and through less armed with a clear strategy.
With the right platform and implementation strategy for your ICO, you will find that your strategy and approach resonates with global investors, raising significant amounts of money for your project, and may very well environmentally startup the new foundation for a thriving blockchain ecosystem.