E-commerce sites are platforms where individuals or firms buy and sell products or services over the internet. Over the years, e-commerce has developed rapidly and has become one of the most promising business models of this decade.
The coronavirus pandemic, which began in early 2020, severely affected global industries, especially the commercial sector. During this time, e-commerce websites became a major relief. People started using platforms like Amazon, Flipkart, Myntra, and Grofers to order their daily essentials from the safety of their homes.
Even the entertainment industry shifted online, with audiences turning to web series and short films on platforms like Netflix and Amazon Prime. To make e-commerce websites more user-friendly and attract consistent traffic, here are 11 professional tips you should follow for an outstanding website design:
1. User friendly website
E-commerce websites are used nowadays by people from all walks of life around the world, so it’s important to keep the design simple and user friendly. Using too many colour palettes and overcrowding the website with ads and banners becomes very distracting to the customers and shifts their focus totally.
2. Build the website for the customer
Design your e-commerce website keeping in mind the likes and dislikes of your customer base. Know your customer well and build a website they can easily relate to. When you put yourself in their shoes and think like your customer, you can bring out the best design for them.
3. Use a single colour palette
Use a single colour palette to design your e-commerce website. Don’t bring in a lot of shades as it will not be visually appealing to the clients.so check it out to hire a top web designer.
4. Use high quality content
Hire professional writers or content writers who are experts in their niche. You will get high quality content from them and this will help you boost your traffic garnering more business for your site.
5. Use images that are of excellent quality
Customers cannot physically see products on e-commerce sites, so high-quality images are essential for gaining their trust. The images should clearly show the colour, design, and key features of each product.
6. Keep your content short and simple
Provide clear product details such as descriptions, colours, dimensions, and design features. Mention the product quality accurately to ensure an easy buying experience for customers.
7. Add more categories
You should add more categories to your e-commerce site so that customers find it easier to find what they are looking for. Nobody wants to spend all their day searching for their desired product on a single website. To hold the customers, make sure they easily find out what they are looking for.
8. The website should look professional
Nobody wants to trust a website that looks unprofessional and clumsy. Hire a professional website designer to get standard designs your customers will love. This will gain their trust and create a strong customer base.
9. Use social authentication
Authentication such as reviews of original customers who have already used your website to avail your services/ products help to gain trust from newer customers. Request your customers to provide their valuable feedback when they use your website.
10. Keep online transactions easier
Add updated transaction options like cards, online payments, PayPal, and UPI to ensure easier and faster checkouts for all customers. Include every advanced payment method available so your website remains competitive and prevents losing valuable customers during crucial purchase moments. Partner with reliable delivery aggregators to guarantee smooth product shipping that reaches customers in every region and corner countrywide today.
11. Keep your e commerce site interactive
You should keep your website responsive and interactive so that customers can get easy guidance and assistance at all points of involvement with your e-commerce site. This will gain their trust and help you build a loyal customer base.
E-commerce websites are the future of business. They are one of the most promising business models of this decade. That’s why you should design your e-commerce site with professionalism and care to get the best results from your online ventures.
Author Bio:
Sunny Chawla is a Managing Director at Alliance Recruitment Agency. He specializes in helping client for international recruiting, staffing, HR services and Careers advice service for overseas and international businesses.