By now, you probably already know the importance of having an online corporate video for your company in terms of achieving visibility and closeness that translate into conversions.
You have finally decided to bet on video marketing, but now the question arises of what elements it should contemplate and what types of corporate video it must be to be successful.
To help you solve your doubts, in this article we tell you the 5 points that the most popular corporate videos in the world have in common.
Keep reading!
1. They go straight to the point
People on the Internet often suffer from infoxication, meaning they don’t have time to process all the available information. Today, blogs are rarely read in full—they are skimmed at a glance. The same applies to audiovisual content, where zapping and fast consumption have become the norm.
The best company videos capture the visitor’s attention from the first seconds and have a short duration.
2. They appeal to emotions
Another characteristic why corporate videos work so well is because they connect with the most human part of the client.
3. Focus on the customer’s problem
A good corporate video doesn’t focus on listing a product’s features; instead, it highlights why the viewer needs the product.
A powerful way to achieve this is through storytelling. People respond more effectively to stories, whether real or fictional, and a strong corporate video script is the key to making that connection.
For example, an interesting strategy could be to show in a video a previous client or an invented character that has solved their need thanks to your product.
Here is an example made by us:
4. They take care of the production
The most popular corporate videos are endowed both a good script and a corporate video production Dubai of image quality and professional audio.
You don’t need a Hollywood blockbuster, but to make a strong impact with your company video, you must be willing to invest adequately in its production.
5. Include an effective call to action
A call to action (CTA) is a prompt that directs potential customers on what action to take, such as where to click to make a purchase.
It is an essential part of your strategy, because it is of little use to convince the visitor if at the end of the video you do not indicate how they can hire you.
The most effective calls to action are those that stand out for their simplicity. Take care to make it easy for the customer by indicating the next step to follow to solve their problem.
You can launch your call to action in different ways:
- In the video itself: either the announcer or the characters in the same encourage the client to carry out the action.
- Through annotations: that kind of “pop ups” that appear on one side of the frame of the video itself on platforms such as YouTube and that when clicked, redirect directly to another related video through a link.
- Using call-to-action overlays: also called Ad Overlays, small banners that serve to redirect the user to a page external to the platform such as your website.
Are you ready?
It is time to put these 5 points into practice to achieve a memorable corporate video.
Of course, you will have to bear in mind that the public is capricious and there is no magic formula for content to spread on the Internet and even become viral.
What is in your power is to take care of all the ingredients to enable that with a little luck to happen.