Graphic designers develop visual concepts to pass on the information and create anything from marketing materials, logos, posters, banners, and billboards. They also use colors, typography images, shapes, and anything else that makes it easier to convey their ideas to the intended audience.
Graphic designers usually create visual concepts through computer software or by hand. The main intention of the communication is to inform, inspire and captivate the audience or consumers to choose the intended products. Graphic designers produce work for various applications such as;
- Brochures
- Magazines
- Corporate reports
- Advertisements
Graphic design companies usually collaborate with marketers, other graphic designers, writers, programmers, and business analysts to create designs that pass on the intended message.
Usually, a graphic design company employs both print media and motion graphics designers, and their work varies from designing typefaces, developing layouts, selecting photos, and designing logos.
What are the Job Descriptions of Those Working in a Graphic Design Company?
Professionals and Communication
Graphic design companies employ different professionals depending on the type of work they handle. Usually, graphic designers have to communicate with clients or consumers and follow the instructions precisely. They also must have soft skills that make it easier to attract new clients by portraying their skills or capabilities.
Industry Trends and Hiring
Graphic design companies keep up with the design trends in the industry and are always looking for talented graphic designers to work with. Common industries that hire graphic designers are:
- Publishing
- Advertising
- Computer systems design
- Manufacturing
Responsibilities of Graphic Designers
The responsibilities vary depending on a graphic designers’ specialty. Usually, they talk to clients and art directors to understand the intended idea then use software to bring the concept to life through text, images, and illustrations.
Design Process and Client Satisfaction
Creating graphic designs involves back and forth communication and modifications until the client is satisfied with the results. A graphic designer must have exemptional listening skills and strive to understand customers’ needs, preferences and concerns.
General Company Functions
Generally, a graphic design services company:
- Markets its skills to potential customers
- Meets art directors and clients to understand the project details
- Uses photo editing software, digital illustrations, and layout software to create designs
- Creates visual productions such as logos, original graphics, and images that deliver an unintended message
- Selects photos, typefaces, and colors to use in a design layout
- Presents design concepts for analysis to clients and art directors
- Carries out changes recommended by the art directors or clients after the final stage
- Reviews the finished work for errors before printing or publishing
Specialization and Market Reach
Because many graphic designers specialize in one type of design or category, graphic design companies employ different skills to ensure they serve a broader market. You’ll usually find designers that deal with or specialize in artwork for a particular brand or industry. A specialized designer better understands the needs of the target audience, creating satisfactory concepts.
Work Schedules and Marketing
Many graphic design companies have flexible work schedules, driven by the workload and urgency of particular projects. Sometimes they extend their work to the evenings or weekends when they can meet with clients. Weekdays involve a lot of marketing to keep the business running and competitive.