The internet is an important avenue for businesses looking to expand their consumer base and sell specialized goods and services. Online platforms allow you to create both a website and an online store, increasing brand recognition and product visibility.
To attain a considerable mobile and social reach, these platforms make use of evolving technology and communication channels. To take advantage of e-commerce, the platforms you employ must adhere to the ideas in your company plan. The five platforms described below are ideal for firms looking to boost their digital marketing efforts and profits, despite the fact that there are numerous options available.
1. Shopify
With millions of merchants in 170 countries, Shopify is the most comprehensive and feature-rich platform currently available. Also, it generates $444 billion in global economic activity and 10% of all US e-commerce.
Shopify offers many tools to support your store. You could, for example:
- Products and services can be provided both offline and online.
- Interact with a variety of social media platforms like Facebook, Instagram, and Pinterest as well as online merchants like Amazon.
- Use more than 100 payment processors, including Shopify Payments and Google Pay.
- Use the integrated abandoned cart recovery to complete incomplete sales.
- Offer customers vouchers for discounts
- Create online invoices with Shopify, monitor payments, and benefit from SEO help.
2. Wix
Your eCommerce website will have the best functionality if you use extra programs like Wix Shops and Ecwid. Ecwid enables you to sell goods on Facebook and Instagram, while Wix Stores lets you offer promotions and send email-based customer confirmations. If you learn how to create a website and manage a business at the same time, you can manage your website while you’re on the go and save a tonne of money.
3. BigCommerce
BigCommerce is the most compatible option. This hosted e-commerce system can be used as a complete SaaS solution or as a shopping cart for a variety of websites. This leads to frequent comparisons to Shopify.
With a wide selection of tools and features like promotions, choices for handling returns, coupons, discounts, and more, this platform has powerful store management skills. BigCommerce offers consumers rate estimators and immediate quotes for a range of shipping alternatives.
4. Weebly
One of the few eCommerce platforms that offer higher value is Weebly. It offers four price choices designed exclusively for e-commerce, including features like email marketing and Google AdWords credits.
The optimal strategy will be chosen by your company. You can sell up to ten different things with the fundamental plan. You are able to do an infinite number of sales using this business model without worrying about transaction costs. Only the Performance Plan, which is also the most expensive option, offers services like abandoned cart recovery, gift cards, and real-time shopping rates.
5. Volusion
Using this hosted, cloud-based platform, you can expedite the purchasing process, create customer accounts, and securely store consumer information.
Volusion provides a sophisticated site search capability in addition to eCommerce and product management solutions including rich text product descriptions, native fulfillment options, and subscription or loyalty programs. Your website may be uploaded into Volusion and changes can be made right away. It is compatible with a number of payment processors, including Apple Pay, PayPal, and Stripe.
Once you have completed the digital marketing course, you can learn all of these skills. It is not only for job seekers but for business owners as well. You can save money if you do it yourself, so join the Digital Marketing Training in Gurgaon today.
