Walmart product listing might look like an easy deal, but honestly, it’s not that smooth a cakewalk! Sellers who have been using Walmart as their online marketplace also make errors that end up affecting conversions, limiting product visibility, and causing listing suppression. The listing system of Walmart demands attribute requirements that are specific and come with rigid formatting rules. To rank in their search algorithm, you must provide accurate data that’s compliant and structured! Failing to adhere to these requirements will ultimately lead to missed opportunities, less traffic, and lower sales. Thanks to the Walmart account management services, you can now hand over these tasks to the experts and focus solely on your products.
In this post, we will discuss some of the Walmart listing errors, followed by their solutions. Keep reading for more insights, and stay tuned till the very end!
What Are the Listing Errors on Walmart? What Are the Solutions to Fix Them?
Product Descriptions and Titles Are Poorly Optimized
Common Problem:
As a Walmart seller, if you write too long, keyword-stuffed, or too short product titles, it will add no value to your product listing. Sellers often overload the product titles by stuffing them with brand names and keywords; it will ultimately deter your customers and impact the search ranking in a negative manner. Speaking of product descriptions, they shouldn’t be very generic, and repetitive specifications shouldn’t be used at all!
Solution:
For product titles, you must consider using 50 to 75 characters and strictly not more than that. Focus on readability and clarity, instead of stuffing them with unnecessary information. For product descriptions, leverage differentiators, use-cases, and highlight benefits to draw your customer’s attention. Formatting should be easily readable and clean; paragraphs must be concise and definitely not chunky. Understand your customer’s buying intent and cater to their needs accordingly.
Product Attributes Are Incorrect or Incomplete
Common Problem:
Incorrect or incomplete product attributes, such as size, color, brand, item weight, material, etc., will drop your position in the search results. Customers might find your product to be vague and turn to your competitors; this will result in missed sales opportunities.
Solution:
Focusing on these attributes is crucial as they are used to match search queries, improve category page filtering options, categorize your products, etc. To combat this problem, all you have to do is fill in all the gaps with required information. With detailed and accurate product attributes, you can perform well in the search results and make it easier for your customers to filter your offerings and reach out to you. Need assistance with the same? Walmart account management services are everything you are looking for.
Not Using Variations Properly
Common Problem:
Variations in Walmart are used to boost client satisfaction and improve their overall shopping experience. For example, if you own a clothing brand and are selling shirts with different colors and sizes, they should be listed under a parent listing as variants. However, many Walmart sellers fail to use variations properly, leading to potential loss.
Solution:
As a solution to this, you can use the variant grouping tool in Walmart Seller Center. Several variation attributes like color and size should be mapped to their respective variants. It will reduce confusion, and your shoppers will be happy buying from you.
Missing or Low-Quality Product Images
Common Problem:
Let’s think from a customer’s point of view, will you ever purchase a product from Walmart (or any other online marketplace) with incomplete, low-resolution, and blurry image sets? The visuals play a pivotal role in making informed decisions, and images of poor quality will only lead to deterring your shoppers.
Solution:
You must use one main product picture with a white background (high-quality and resolution is a must). Apart from that, you must consider investing in product photography; you can showcase them in different real-world settings and use various angles to cover their look. While uploading any new product to Walmart, ensure to cross-check whether the resolution and size of the product are aligned with Walmart’s technical requirements.
Barcodes/GTINs Are Missing or Incorrect
Common Problem:
Listing your products in Walmart requires GTINs or Global Trade Item Numbers like EANs or UPCs. Invalid and incorrect GTINs will act as a barrier and prevent you from publishing your products on Walmart; nothing can be worse than dealing with a suppressed listing.
Solution:
To combat this problem, you must use a GS1-verified barcode. You can rely on Walmart’s seller support while applying for a GTIN exemption.
Errors in Shipping or Pricing
Common Problem:
Mismatched shipping details across various selling platforms and incorrect pricing are enough to trigger listing suspension and penalties.
Solution:
The best way to ensure accurate pricing is by reviewing the shipping information and pricing before submitting. Cross-checking properly will help you foster trust among your customers and build good relationships with them.
The Bottom Line
These are some of the most common listing errors that need to be addressed and solved! If you are finding it hard to manage so many SKUs, you can always hire Walmart account management services to handle your Walmart seller account. They will help you stay on top of the game, reach the potential target audience, and increase overall sales.
