Introduction
TikTok is one of the popular platforms on the internet. Many people use it for various purposes. Millions upload videos and entertain people. Among these, there are two types of creators. They are micro creators and macro creators. They choose to buy TikTok likes and improve their online presence. But both share the content and influence the audiences. Therefore, there are only some differences, such as audience count and style, but both share the content that is currently trending. Many of the audience members think that big influencers are always better performers, but that is not true. Even micro influencers carry deep connections with followers. In this article, let us explore the major differences between micro and macro creators. And choose what works best for you!
Micro Creators
Micro creators are the creators who have small engagement but gain a long-term relationship. Most probably, they have 10,000 to 100,000 followers. Therefore, these creators will not be as celebrities, whereas they have a loyal audience who truly enjoys their content. Micro creators will be mainly focusing on topics like food, fashion, travel, lifestyle, health tips, and others. Also, they make content that is more relatable to the audience’s mindset. At the same time, they use to reply to comments and create content that connects with them. They used to choose GrowHint as a supporting partner and make their content appear in the For You Page(FYP). When people see this, they assume these videos have a high engagement rate, and from this, you will also connect with a new audience.
Macro Creators
On the other side, many influencers have a large audience base. They have over 500,000 followers, sometimes even millions. Such influencers use to connect with the audience globally. Many of the macro influencers have started as micro influencers, and after a viral reach, they are considered macro influencers. Moreover, the content that they post is professional, with high-quality audio and videos. But in some cases, their audience engagement rate might lag when compared to micro influencers. But even though they have low engagement, they are still shaping current trends and making global connections.
Based on Content Style
Micro creators and macro creators are different in their content style and how they create content. When it comes to micro creators, they mainly focus on authenticity and creativity, where the videos look natural and make them connected with the audience. At the same time, the macro creators use to post the videos by using editing features, good lighting effects, and they use a good camera setup. They are said to be professionals who make the video content look attractive. Therefore, both creators work well and attract audiences.
Brand Collaborations
Both the micro and macro influencers have collaboration opportunities. When it comes to micro influencers, they work with the brands that target specific audiences. Moreover, a macro influencer will be collaborating with the global brands and receive massive recommendations. Such promotions will work well.
Who is Better?
It doesn’t mean that macro influencers are big, so they are said to be the best. Both are influencers who focus on audience and engagement. It all depends on their niches and goals. If you are authentic and need to provide valuable content, then choose a micro creator. Or else if you need big collaboration opportunities, professional exposure, then choose the macro creator. Both are valuable and sustainable for the long term. So choose that which inspires you the most.
Authenticity
One of the major reasons why micro creators are popular is that they maintain authenticity. Their followers might be friends, not as much as celebrities. After they have posted the video, they use TikTok wrapped and see their past summary. This could be more memorable for them. Many of the professional creators will be maintaining and engaging with live videos. Even though the micro creators are small, they stay consistent.
Macro TikTok Creator vs Micro TikTok Creator
Micro and macro influencers both play a major role in TikTok. Now, let us look at the major difference between them.
| Category | TikTok Micro Creator | TikTok Macro Creator |
| Total Followers Count | It is usually between 10,000 and 100,000 followers. | The followers count is between 500,000. |
| Type of Audience | The content is represented professionally. | The audience is larger in size and connects globally. |
| Content Posting Style | Simple, authentic, and relatable. | The content is represented professionally. |
| Trustworthiness | Very high | Moderate |
| Collaborations | Collaborates with small brands | Collaborates with big brands globally. |
| Example | Food vloggers, makeup tutorials. | Food vloggers, makeup tutorials. |
To Wrap Up
In this article, everything is covered on the topic of micro and macro creators. These types of creators are all about the type of influence on TikTok. Macro creators are powerful creators and have wide audiences. At the same time, micro influencers are more trusted and relatable. Both type of influencers plays a major role in TikTok. Therefore, you can be any type of creator; your success is all about creativity, authenticity, and connection.
