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9 Actionable Instagram Performance Benchmarks (KPIs) You Should Track In 2023 For IG Success

9 Actionable Instagram Performance Benchmarks (KPIs) You Should Track In 2023 For IG Success

If you want to achieve success on Instagram in 2023, you need to understand the Instagram performance benchmarks, also known as KPIs, for your brand. KPIs, or ‘key performance indicators,’ are measurable metrics that track your Instagram account’s performance and indicate your strategies’ effectiveness.

KPIs provide vital information that helps you evaluate your account’s performance and adjust your strategies accordingly.

In this article, we’ll look in detail at some of the key Instagram performance metrics and explain why these metrics are so crucial for achieving success on Instagram. We’ll also discuss the essential KPIs you should be tracking on Instagram in 2023 and offer valuable insights on how to measure each of these metrics.

What Are Instagram Key Performance Metrics?

Instagram’s key performance metrics (KPIs) are essential for helping a business succeed on the platform in 2023. With more than a billion monthly active users, marketers need to pay attention to the performance of their Instagram campaigns to ensure maximum return on their investments.

These metrics measure social media performance and can be used to benchmark success and identify areas of improvement. By monitoring the right KPIs, marketers can track the success of their campaigns and make necessary adjustments quickly.

Significance Of Instagram KPIs

Instagram KPIs (Key Performance Indicators) are a powerful tool to measure the success of your business on Instagram in 2023. As businesses increase their customer interaction and communication to social media, Instagram KPIs can provide insight into how well your business is performing. 

Furthermore, keeping track of your KPIs will help you identify areas where you need to make changes and improvements and help you be successful in an increasingly competitive digital landscape.

KPIs can help you track the performance of your Instagram account and identify what’s working and what’s not. They are actionable metrics that give insight into how you affect your customers and their engagement with your brand. Knowing which KPIs are essential to measure and track can help you make informed decisions about your Instagram strategy in the coming year.

Instagram KPIs can also help you with personalization. By tracking the most relevant KPIs to your business, you can target and reach out to your customers with personalized content that will surely excite them about your brand. Knowing which KPIs are most important to track can save you time and money in your marketing efforts.

Additionally, understanding your Instagram KPIs can help you set realistic goals for your business. By tracking the metrics that you care most about, you can set realistic goals that you can work towards and measure success by. KPIs can also be used to help identify opportunities for growth and improvement. Tracking and measuring your KPIs can help you identify areas of your business that need improvement and areas that are doing well and should be emphasized.

By understanding what KPIs are essential to track, you can save time and money in your marketing efforts and ensure your business succeeds in an increasingly competitive digital landscape.

Essential KPIs To Track On Instagram

Tracking key performance indicators (KPIs) on Instagram is essential to measuring the success of your campaigns. In this section, we will cover six significant KPIs that will help you understand your Instagram account’s performance in 2023. These include Engagement rate, Reach, Follower growth rate, Click-Through Rate, Number of Comments, and Cost Per Click (CPC). Knowing the values of these KPIs will give you the necessary insight to evaluate your marketing efforts and tweak your campaigns for maximum success.

1. Engagement Rate

Engagement rate is a crucial metric to track for Instagram success, as it measures the relationship between your followers and your posting content. It is calculated by dividing the number of likes and comments on a post by your followers. This will help you see how your content resonates with your followers and whether you need to change your content strategy to increase engagement. 

To better understand your engagement rate, you should compare it to industry averages to see how you stack up against competitors. By taking the time to measure your engagement rate, you’ll better understand how your social media efforts are performing and have a solid baseline to build off for success in 2023.

2. Reach

Reach is an important metric to track when assessing your Instagram performance. The number of people who view your post reflects its quality and effectiveness. Reach tells you how many potential customers are being exposed to your content, which can help you to identify what is working and what needs improvement. A good benchmark for reach in 2023 is at least 3,000 people per post, which indicates that your content connects with your target audience. 

Additionally, tracking fluctuations in reach over time will help you determine which pieces of content are performing well and which are not. Keep an eye on your reach and use it to inform decisions about your content and its effectiveness.

3. Follower Growth Rate

The follower growth rate is one of the essential KPIs to track, as it provides an important metric to measure the success of your business. Knowing your follower’s growth rate helps you understand how quickly you gain or lose followers. It can be calculated by taking the total number of followers gained or lost during a given period and dividing it by the total number of followers at the start.

Assuming you are hoping to grow your account, keeping an eye on your follower’s growth rate will enable you to track your progress and make any changes necessary to ensure your audience continues to increase. Optimizing your content with hashtags, post frequency, visuals, and stories is crucial to maximizing follower growth. These factors can be essential in boosting your follower’s growth rate on Instagram.

4. Click-Through Rate

Click-Through Rate (CTR) is an essential metric for gauging the success of your Instagram campaigns. CTR measures the percentage of people who see your content and take action, such as clicking on a link or making a purchase. Knowing the CTR for your Instagram campaigns can help you better understand the effectiveness of the content you’re posting and the overall performance of your Instagram campaigns. 

CTR can also help you identify weaknesses in your content, so you can adjust your strategy and increase your ROI in the future. Keeping an eye on your CTR over time can help you more accurately identify trends when analyzing your Instagram KPIs.

5. Number Of Comments

The number of Comments is one of the essential KPIs to track on Instagram. In 2023, monitoring the number of comments your posts receive will be a great way to measure the engagement your content is getting. It’s essential to consider the number of comments and how meaningful they are – are they generating discussion and sparking debate, or simply filling the comments section with emojis? 

Furthermore, you’ll want to pay attention to the ratio between likes and comments. A high ratio of comments to likes suggests that your audience actively engages with and responds to your content. You should target the number of comments you’d like to receive per post and monitor the results to see if you’re achieving your goal. Overall, the number of comments your posts receive is a great way to gather feedback on the quality of your content.

6. Cost Per Click (Cpc)

Cost Per Click (CPC) is an important KPI to track on Instagram to measure the success of your campaigns. CPC is the average amount of money you pay each time someone clicks on your advertisement or link on Instagram. This value fluctuates depending on the market and competitiveness of the niche. In 2023, it is vital to be aware of these fluctuations and be able to compare the CPC of campaigns to ensure that you are getting the most out of your money. 

By calculating your CPC and comparing it to your competitors, you can make informed decisions on optimizing your campaigns for maximum success.

7. Impressions

Impressions are a critical KPI to track when evaluating the success of your Instagram account. They measure the number of times other users have seen a post. While Tracking Impressions can give you a good indication of how successful your content is, it does not provide the complete picture. Impressions combined with other KPIs such as Engagement or Followers will give you a better understanding of how successful your account is. 

Additionally, when tracking Impressions, it is essential to note that only the impressions on your posts count, not impressions through views or article shares.

8. Profile Visits

Instagram profile visits offer valuable insights about the type of audiences engaging with your content. As such, tracking profile visits is one of the actionable benchmarks you should include in your Instagram performance monitoring in 2023. Profile visits allow you to measure how often users visit your Instagram page and how long they spend engaging with your content. 

This data can be used to better understand your campaigns’ effectiveness and adjust them accordingly. Using this benchmark, you can also identify trends in audience engagement, allowing you to address them promptly. As such, tracking profile visits is an invaluable step to successful Instagram performance in 2023.

9. LikesĀ 

Keeping track of the number of likes you get on each post is a good way of understanding the performance of your Instagram account in 2023. Likes indicate users’ engagement level on your post and can also indicate your account’s reach and appeal. As such, tracking the number of likes received on each post is vital to gain insights into user behavior. 

You can also track likes on posts from competitors to get an idea of where the industry is heading. By understanding likes, you will be better equipped to create content that resonates with your target audience and make more informed decisions about your Instagram strategy.


To wrap up, it’s clear that Instagram KPIs are potent indicators of your efforts’ success. By monitoring the essential KPIs, you can see which strategies resonate with your audience and which need improvement.

Some of the most important KPIs to track for Instagram success include engagement rate, reach, follower growth rate, click-through rate, number of comments, and cost per click. As you continue to use Instagram and aim to achieve success, keep an eye on these key performance metrics. With the right combination of hard work and patience, you’ll soon be able to maximize the impact of your campaigns and enjoy a boost in your Instagram success.