6 Ad Copywriting Tips to Skyrocket Your CTRs!

Struggling with low CTRs?

You’re not alone.

You can have the perfect audience. The best ad placement. The right budget.

But if your copy doesn’t click with people… they won’t click either.

A good copy can turn casual scrollers into actual buyers.

Bad copy? It just blends into the noise.

I’ve worked with dozens of brands, and I’ve seen the same mistakes over and over. So, I decided to share a few straightforward [AD copywriting tips] we’ve used at the best digital marketing agency in Nagpur (yes, that’s us) to seriously boost CTRs.

Not magic. Just stuff that works.

6 Ad Copywriting Tips to Skyrocket Your CTRs

1. Say Exactly What You Mean

People scroll fast. Like, fast.

You’ve got maybe 1–2 seconds to get their attention.

So don’t dance around the point. Say what you’re offering and why they should care.

Example:

Instead of: “Experience revolutionary skincare today.”

Try: “Get clear skin in 7 days – no expensive treatments.”

See the difference?

That second one feels real. Specific. Promising.

And it’s not trying too hard.

Quick pointers:

1. Keep your main offer in the first line
2. Use everyday language — skip the fluff
3. Avoid exaggerations that make people roll their eyes

If your offer is strong, don’t bury it. Lead with it.

2. Use Numbers That Matter

Numbers catch attention. But only if they mean something.

Good:

“Join 3,500 happy customers who lost weight without starving.”

Bad:

“Serving clients in 28 countries.”

Honestly… who cares?

If the number doesn’t directly benefit the reader, skip it.

When we test ad copies at our agency here in Nagpur, ads with numbers that show results always outperform the vague ones.

Try using:

1. Days to see results
2. % of people who saw benefits
3. Amount saved or earned
4. Time left for an offer (FOMO works)

Make it real. Make it useful.

3. Use the Word “You” More Than “We”

This one’s simple, but most brands mess it up.

Nobody cares about you. They care about what you can do for them.

Let’s say you write:

“We’ve helped thousands of users reach their goals.”

Now flip it:

“You can reach your goals — without wasting months guessing.”

Which one feels more personal?

Talk to the reader, not about your brand.

Here’s a quick test:

Read your ad out loud.

If it sounds like a company talking at people, change it.

Use second-person language like:

1. You
2. Your
3. Get
4. Start
5. Feel

Make it feel like a conversation, not a broadcast.

4. Test One Clear Idea Per Ad

Trying to say too much in one ad? You’re probably saying nothing.

One of the easiest ways to boost CTRs? Simplify your message.

Don’t mix messages like:

“Sign up now to lose weight, sleep better, and boost focus with our expert-approved daily planner.”

What even is that?

Instead, pick one angle per ad.

For example:

“Plan your day in 5 minutes — and sleep better tonight.”

Focus. That’s it.

When we test ads here in our Nagpur agency, the clear ones win every time.

No big words. No multiple CTAs. Just a single, direct promise.

Less noise = more clicks.

5. Use Emotional Hooks That Feel Human

People don’t always click for logical reasons.

They click because something hits. Something feels familiar.

Like, “Oh yeah, that’s me.”

If you’re writing ad copy and not tapping into emotions, you’re leaving clicks on the table.

Let me show you.

Boring:

“Start our budgeting course today.”

Relatable:

“Tired of running out of money before the month ends?”

That second one?

Way more likely to get a click. Because it feels like something real people deal with.

Use emotional hooks like:

1. Frustration: “Sick of wasting money on ads that don’t work?”
2. Desire: “What if you could double your sales this month?”
3. Curiosity: “Most small business owners make this one pricing mistake.”

You’re not writing for a robot. You’re writing for a tired mom. A busy freelancer. A frustrated student.

Speak their language.

6. Don’t Sleep on the Call to Action (CTA)

This is where you ask for the click.

Don’t get shy here.

A weak CTA is like giving someone directions… but whispering the last part.

And nope — “Learn more” isn’t enough.

Try something more specific:

1. “See pricing now.”
2. “Get your free trial.”
3. “Claim 30% off”
4. “Find your size.”
5. “Build your plan today.”

You don’t need to be fancy.

Just be clear.

We’ve seen ad performance jump 20–30% by changing just the CTA line.

Not kidding.

Test 2–3 CTAs and watch the data. Small change, big result.

A Quick Word on EEAT (Why Google Cares)

Alright, if you’re writing ads and want them to rank better, too, you’ll hear about something called EEAT.

It stands for:

1. Experience
2. Expertise
3. Authoritativeness
4. Trustworthiness

Sounds like SEO stuff (and it is), but it affects ad copy too.

Here’s how to bake EEAT into your ad strategy:

1. Mention real experience (“We’ve helped 500+ clients in the last 2 years”)
2. Show social proof (Reviews, user counts, ratings)
3. Use your real name or brand (not generic throwaway accounts)
4. Back claims with facts, not just hype
5. Link to trustworthy landing pages with clear info

Even in short ads, people sniff out what’s real.

If your copy feels shady or overhyped, they scroll right past.

If your ads aren’t getting clicks, it’s not because people are mean or dumb or “not ready to buy.”

It’s usually the copy.

It’s not about being clever.

Or sounding “creative.”

It’s about being clear, useful, and human.

Start by fixing these:

1. Say something real
2. Talk to the person, not the crowd
3. Show results, not hype
4. Make the CTA count

That’s how we do it at our place — the best digital marketing agency in Nagpur (and yeah, we’ve earned that title through experience, not fluff).

Now go tweak one of your ads today.

Just one. Use these tips.

Watch what happens.