let’s talk about something cool and easy that many local businesses still dont use right its facebook messenger ads but not just ads we talking about automating the whole lead thing like making the lead generation come to you without doing all the work every time this guide is for everyone in egypt who has a small biz or works in a social media marketing agency and wanna get more customers without wasting all day chatting or sending emails manually
I will explain every step and idea in easy english no big words no hard stuff just straight to the point stuff
what is facebook messenger ads first of all
if you dont know messenger ads are those facebook ads that open a chat instead of a website
so when someone click on the ad they talk with the business on facebook messenger and that can start a convo or get info or even buy something
but now we not just talking about ads we talking about setting them up to run by themself kind of like robots that collect leads for you while you sleep
why automate lead generation with messenger ads
- okay so first thing why even do this
- people in egypt are online a lot like all the time always on facebook and messenger
- and many businesses waste time replying manually and missing leads because they didn’t reply fast enough
- so imagine if you set it all automatic like ad runs and when someone clicks a chatbot talks with them and collects name phone email and other stuff you need
- then you can call them or send offer or whatever later
- you save time you get more leads and everything work smooth
how facebook messenger can get leads
here is how it usually work
- you run a facebook ad that says something like they want free consultation or discount or something
- people click and chat opens
- chatbot or quick reply asks for info like name phone email
- the info gets saved in a sheet or crm
- you use the info to follow up later or send auto emails or text
- simple right and you can make it happen without doing it all one by one
tools you need to automate it
you only need few things
facebook ads manager
this is where you make the ad and choose click to messenger as your goal
chatbot builder
you can use tools like manychat or chatfuel or mobilemonkey they help you create bots without coding just drag and drop
google sheets or crm
this is where the info will be saved like when a lead gives their phone it gets stored so you can use it later
zapier or integromat
these tools help connect things like when someone gives phone number it goes automatically to google sheet or crm
step by step how to automate facebook messenger lead gen
alright let’s go step by step
step 1 – make a facebook page and business manager
if you don’t have one yet make a fb page and connect it to business manager so you can run ads and bots
step 2 – build your chatbot
use any tool like manychat and create a bot flow that asks for the lead info
example flow:
- hi welcome want free discount
- yes
- cool whats your name
- type name
- great and your phone number
- type phone
- thanks we will contact you soon
step 3 – connect the bot to your crm or sheet
use zapier to say when someone gives phone send it to this sheet or crm
this step makes sure you never lose any leads they go straight into system
step 4 – make the ad
go to ads manager
- click create campaign
- choose objective “messages”
- set audience like age city interest
- set budget daily or total
- design ad with cool image and call to action like send message
- select the messenger flow you made and publish
step 5 – test it
before running for real test the ad and flow to make sure all is working and info is saved right
what kind of businesses can use this in egypt
literally everyone but let’s say some examples
real estate agents
offer property info and collect leads on messenger easy
doctors clinics
book appointment or collect patient details before visit
cafes and restaurants
send menu collect reservation info
beauty salons
book times show services collect client numbers
online stores
offer coupon in exchange for email or phone
even if you are a social media marketing company you can offer this as a service to your clients and charge good money
what to say in the ad to get people to click
don’t just write boring stuff like hello contact us
instead use something like
- want a free gift just message us
- first 50 people get 10% off click now
- message us for free tips
- book a call and get special offer
- the ad text must make people curious or give value
best practices for lead generation with messenger ads
- keep bot short and clear don’t ask 10 questions
- always say thank you after getting inf
- use emojis egyptians love that stuff 🤝🔥💬
- reply manual if bot gets stuck don’t leave people hanging
- don’t spam later only send helpful followups
how to follow up with leads
once you got the leads you must follow up smart
call them if that’s your style
send email with offer
use whatsapp if they prefer
send another facebook message later with update or reminder
just make sure you don’t wait too long or they forget who you are
how to know if its working
okay so here is what to check
- how many chats started
- how many leads collected
- how many clicked on ad
- how many became paying customers
- how much money you spent
- if you get more leads for less money then you winning
common problems and how to fix
people open chat but don’t reply
fix: maybe the first message is boring try something more fun or valuable
chatbot not saving info
fix: check if zapier or tool is connected right and test again
too many leads and you can’t reply fast
fix: use auto replies and later follow up one by one or get help
why social media marketing agency can help
if this all sounds cool but you think you don’t have time to set it up then maybe find a social media marketing agency that knows this stuff and they can do it for you
good agencies can
- build chatbot for you
- run the ad
- set up automations
- help you track leads
- give reports
- so you focus on running your business and they take care of the tech stuff
what to look for in a good agency
- they have experience with facebook bots and ads
- they show you real results not just talk
- they understand egypt market not just copy global stuff
- they support you even after setup
- they listen to your needs not force their wa
real story example
- so my friend owns a small fashion page on instagram and she wanted more customers
- she ran a messenger ad saying message us for 20% discount
- we made a bot that ask name and phone and then show the coupon
- in one week she got 86 new leads and 23 people ordered
- she didn’t message them one by one the bot did everything
- this works in real life and not only for big companies
final words
- automating lead generation with facebook messenger ads is like magic for small businesses in egypt
- it saves time gets more leads and feels personal like a real convo
- all you need is a simple chatbot a working ad and a way to save the info
- if you feel stuck ask help from a good social media marketing agency and they will make it smooth and fast
- start with small test ad and learn from it then grow bigger and better
- remember customers love when things are easy so make it easy for them to talk to you
- good luck go get those leads
