Email marketing automation is a unique concept, rendering with scores of benefits without being high on the cost daily. Choosing the best email marketing automation software can be tiring. Marketers look for a tool that is easy to use and affordable. They also want strong features to engage their target audience. The ultimate goal is to achieve better conversions.
Here are some of the Best Email Marketing Software for 2020
- Soffront Email Marketing
Soffront’s email marketing automation software is especially meant for small to mid-sized businesses. The USP of this automated platform lies in its ability to capture visitors from anywhere. It helps convert users into potential leads effectively. It uses an innovative drag-and-drop page builder for this purpose also includes built-in email templates to simplify campaigns. Again, it fosters the leads by automatic sequencing of educative emails to new and old customers. Besides this, the platform automatically assigns scores and ranks to leads. It evaluates leads based on their interactions. It also tracks their online purchasing habits. These activities help determine lead quality accurately. Further, it brings up authentic information and implements innovative thought process into reality for continuous improvement of the campaigns. Moreover, it sends email newsletters to the target audience group through unique in-built email templates.
- Constant Contact
This email solution has more than 100 email templates targeted for marketers to create engaging, reactive, and optimized email campaigns. The templates can be easily edited by the unique drag-and-drop editor of the tool. Other innovative features consist of the email drip applications, email scheduling, data management, and email workflow management, automated and transactional emails. More customer-friendly and attractive email templates are created by this software tool.
The basic features of this email marketing automation software are available for free of cost, but you can also upgrade to more advanced options for a price of $18 per month and above. Moreover, the platform includes features like polls, surveys, and effective signup forms to collect customer feedback. You can also manage social media events directly from this account. Furthermore, Constant Contact has deep analytics to measure and optimize the resultant ROI from campaigns and deploying different approaches to enhance the conversion rates.
- Mailchimp
The excellent email marketing automation software caters to all the email marketing requirements. The software solution provides unique features like automated emails, data segregation, ready-made email template designs in a wider ranger, extended content customization, landing page A/B testing, lead capture forms, and merging with customer data channels. The software offers an eternal free account including basic email campaign templates, and 12,000 emails a month. Also, an advanced version with enhanced features is available for a price of $9.99 to $299 based on the database size and features included. The proficient application encompasses attributes like graphical images and logos and clickable text options. You can also integrate it with platforms like WooCommerce and Magento to send targeted product campaigns to your audience. Besides this, the platform includes an analytical report to justify the campaign’s performance.
- SendinBlue
This email marketing automation software offers the email marketers with innovative email designs, apart from a convenient to use drag-and-drop editor. It renders email template editing tool, customized email layouts, segregated list of data, accurate reporting with deep analytics, automated email formats, email workflow designs, and complete integration with several other advertising campaigns. Thus, the email workflow layouts help to produce effectual email marketing venture, as they have advanced features like drip email schedules, opens and clicks tracking to follow up the potential leads, and prompt notifications.
- ConvertKit
It is especially meant for all e-commerce websites, providing innovative features like engage-in forms and landing page designs. The email marketing automation software includes intricate email workflow processes, and effectual classifying systems perfectly built for e-commerce businesses. Among other vital features are the list segregation options, data management, email customization, and automation, with optimized reports. Moreover, some futuristic aspects such as website builder formats, automated UI or user interface, and marketing automation are worth mentioning. This software includes packages ranging from $29 to $79 per month based on the count of subscribers.
Thus, from all these email marketing automation options, you can opt for Soffront’s Small Business Marketing Automation software, or Constant Contact, if you are a small website owner, who wants to start afresh with email marketing. Again, you can use ConvertKit, if you are into professional blogging and publishing wanting to send automated emails for enhanced engagement. Lastly, you can try for Drip, if you are into e-commerce thinking of customizing emails.
