There is no doubt that TikTok attracts a large number of young users. A large part of this platform is from pre-teens and teenagers, so it has become one of the most popular platforms for merchants, especially for brands whose target audience is this group of young people. Do you also want to attract more young people? Don’t hesitate any longer, because today’s article will tell you how to create content on TikTok that attracts young people!
How to create content on TikTok that attracts young people?
What type of content can best attract young people? According to surveys, what teenagers like most is short-form content. Therefore, you should know why TikTok is able to attract this group of users, right? Precisely because TikTok operates mainly with short-form content, each video is only about 15-25 seconds long.
Young people’s favorite topics include:
- Music Video – 49%
- Prank videos – 40%
- Comedy and sketch videos – 30%
It is not difficult to find that young people especially like to watch videos of funny dances filmed by several friends, changing costumes or transformations, and playing pranks on friends or family members. Taking a closer look, these types of videos are mainly relaxed, funny, and everyone can have fun together.
How can businesses promote young people’s content through TikTok?
Merchants who want to promote TikTok to young people must pay attention to the importance of building a trustworthy brand. Don’t think that young people are easy to deceive. Today’s teenagers are very accurate when it comes to new information, and they are also protected by their elders. If there is a discrepancy between your content and substance, it can easily cause unnecessary trouble.
Also, when creating content, always try to do it in a way that they can understand. Because through the content, they can feel whether what you express is specific to what they said. If so, it will be easier to resonate with them.
Next, don’t forget to create more interactive content. For example: quizzes, polls, contests, etc. Young people especially love to participate in this type of activity. If you occasionally provide this content, it will motivate them to participate.
Is it useful to cooperate with influencers?
Young people have their favorite influencers. When they see you collaborating with the influencers they follow, their impression of you will increase. And Internet celebrities have a large number of fans. If you want to attract young people, you might as well look for some Internet celebrities with a large number of young fans.
When working with these internet celebrities, of course, the way you speak must also look younger. Don’t act like a “teacher” because this will make them think you are artificial and inferior. Even if your content is educational, try to express it in a more light-hearted and funny way.
Things to consider when creating content that appeals to young people
What should we pay attention to when creating content that appeals to young people? Please see below:
1. Partners should be cautious
Before working with any influencer, we must carefully investigate their profile and what content they have posted in the past. Do this to ensure they don’t conflict with your brand values.
2. Specify video length
Young people prefer to watch short videos, so when producing content, they should be kept to a certain length of time. It’s not that the richer the content, the more popular it will be. If your content is quite rich, it is recommended that you divide all the content into several short videos, which can attract more views.
3. Visual and sound effects
Subtitles can enhance the visual impact of a video, while music can provide a better viewing experience for viewers. In addition, using popular music can actually bring you a certain degree of exposure, because viewers can find your videos through this music.
4. Know your field
The better we understand our field, the better we will perform when producing content. We know how to create content that appeals to young people. Of course, you may wonder, don’t we know what we are selling? Of course you know what products you are selling, but how well do you know how these products can help young people? What do young people think of these products? How can you increase their demand for your product?
How to quickly increase TikTok exposure?
Have you already done the above things? If so, what we still need to do now is to quickly increase TikTok exposure. Because when our exposure increases, young people will further watch and interact with us once they find that our content is suitable for them. If you don’t increase your TikTok exposure, who will watch your videos? Even if you produce content in the right direction, it still won’t resonate with people, right?
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Summarize
TikTok has a large number of young users, and merchants must know how to create content on TikTok that attracts young people to attract more loyal customers. If your product or service is aimed at young people, it is recommended that you not miss this social platform. In addition, by purchasing TikTok fans, you will be able to quickly increase your exposure and attract the attention of more young people. This is the magic of social media. As long as you know how to use it, it can open more doors of opportunities for you without limit.