E-commerce is all about targeting the right audience, at the right time with the right product. Many businesses are competing online. It is not easy to target its existing market share without differentiating your marketing strategy. An e-commerce marketing strategy should be unique, customer-friendly, and updated according to the latest digital marketing trends.
Consider that you own an online clothing store in Toronto, Canada. You are a market entrant, competing with many big names who have already established their brand name and market share in the local market. It is quite uncertain to grab their existing customers without offering them something new.
Even if you are selling the same products online, you need to have a different yet compatible e-commerce marketing strategy that will gather the right audience for you. For instance, you might develop an e-commerce web, an e-commerce app, or set up a social media campaign to boost your brand name. Your app and web should have an integrated marketing strategy, offering the same experience in both scenarios. Maybe your competitors lack in integrating it on both. Maybe your strategy will appeal to more than usual. So, all you need to have is a unique e-commerce strategy to boost your e-commerce digital marketing services.
The best e-commerce strategies involve:
- Identifying and understanding your target market needs
- Providing an innovative yet comfortable experience
- Easing and securing the online sales process
1. Identifying and understanding your target market needs:
Customer identification is the most important, essential, and the primary step of all. It requires in-depth market research and competitive analysis to find out your real target audience to satisfy their needs.
Many businesses conduct some surveys, interviews, group sessions to find out more about their target market and their requirements. They do not start by pitching them with their services instead they do so as a moderator to find out those in favor and against the service providers. This helps in analyzing both customer mindsets, those who are satisfied, and those who are not. It helps in analyzing the why factor as well. It helps in generating more insight into what customers are looking for and what demands are not fulfilled yet.
After identifying with customer’s needs, you need to devise a strategy or a marketing plan to help solve those unfulfilled needs. For instance, some customers might be looking for an online clothing store with artificial intelligence that can conduct voice search for them or help them search for related products with the help of an image. This is something new and attractive.
Integrating such customer experience in your online store will gain those customers and build your brand name as the new, innovative clothing store.
2. Providing an innovative yet comfortable experience:
What is innovative for you might not be comfortable for your customers. Therefore, you need to identify their limits so that you can make such advancements on your web. Let us assume that your customers are looking for ways to buy clothes directly from social media channels like Facebook and Instagram, rather than visiting your web. This means that you need to focus solely on your social media stores, update them regularly for price changes, inventory, and sales offers. This will help you get more customers and sales opposed to the web. Although, it is an assumption that customers would not be visiting a web. Websites are the most visited digital platform while making an online purchase.
Websites need to be optimized, designed, and updated in a way that can be easily accessed by all digital devices. They should be responsive to all sizes for all gadgets. They should be providing the same experience everywhere maintaining the brand’s repute.
3. Easing and securing the online sales process:
Many customers might have had a bad order experience. They might have had got the wrong size, wrong product, delayed order, or payment issues while making an online purchase. Such things need to be considered while making your e-commerce store different than competitors.
Your e-commerce website should be safe and secured. This helps in creating a perception of a reliable online store other than some locally owned store without any policies. Your e-commerce store must have a clear set of order instructions, delivery details, tracking systems and refund policies to satisfy new customers.
Many people do not buy from new stores due to a lack of credibility. Therefore, integrating such features on your e-commerce website, mobile application or social media account will help you gain more customers in little time.
These are some of the most important strategies to consider while planning for your online business customer retention. Although some digital marketing services are technical and need to be conducted by experts for better results. However, it is always easy to get them outsourced from the best e-commerce digital marketing agency in town. This helps in creating the best user experience with professionals to save time and resources.