The automotive industry is fiercely competitive and based primarily on managing customer relationships. You can’t succeed on spreadsheets or sticky notes when sales are moving quickly. This is where Eleads Customer Relationship Management (CRM) system can help. Eleads CRM is designed specifically for car dealerships, giving you the best chance of capturing leads, tracking communication, and retaining customers.
If you’re just getting into it, this beginner’s guide should help you better understand how to use Eleads CRM at your dealership.
What Is Eleads CRM?
Eleads CRM is a customer relationship management solution designed specifically for auto dealers. Firstly, it is not a generic CRM system, it has features for the auto salesperson’s sales process. It enables your sales team to track all the leads coming from various sources, follow up in a planned and efficient manner, and keep all customer data in one organized space.
For new users, that is less time doing paperwork, and more time building sales relationships.
Why Car Dealerships Need Eleads CRM
Car dealerships work with hundreds of customers every month and without a system, a lot of the leads are lost, or going ignored. Eleads is an automotive CRM that solves this issue by combining the data and making it easy to follow up.
With Eleads CRM, you will see:
- Squished time for responding to leads
- Organized customer records
- Automated follow-ups reminders
- Reports galore, with helpful details about closed deals
For dealers, better efficiency means better deals closed.
Setting Up Eleads CRM
Getting started with Eleads CRM is a straightforward process, but setting it up properly is essential. You’ll want to start by creating user accounts for your sales team and assigning some roles. Next, connect the CRM to your website, phone system, and digital ad platforms. From there, you can have every lead streamed directly into the system.
By having a clean setup, you will make sure no opportunity is missed and your team will be able to start working effectively from day one.
Collecting and Managing Leads
Lead management is one of the soundest options of Eleads CRM. The system automatically collects leads from your websites, third-party marketplaces, the phone system, and even showroom walk-ins.
Once a lead enters the system, it can be assigned to salespeople, prioritized, and progressed through the sales process. This makes it easy for green salespeople to keep on top of every opportunity.
Communicating with Customers
Sales rely predominantly on communication, and you can do that directly from Eleads CRM which allows your dealership to call, text, or email customers. Every communication is logged into the customer profile, so you will always remember the conversation.
Continual communication builds trust while also allowing the customers to feel valued which improves the probability of making a sale.
Scheduling Appointments
Test drives and service appointments are a very large part of businesses at dealerships. Appointments can be scheduled in Eleads CRM, reminder messages sent to customers, and we can do our best to eliminate no-shows.
This feature is especially helpful for beginners who need to remember who they have booked and minimize double booking mistakes. I believe customers appreciate the organized and professional experience.
Using Reports to Improve Sales
Reporting is one of the most powerful capabilities in Eleads CRM. The system monitors lead sources, salesperson activity, and conversions.
For novices, report analysis creates the roadmap. It indicates what is working and where improvement is necessary. Along the way, you will make better informed, data-driven decisions to realize improved profits.
Tips for Beginners
If you are new to Eleads CRM, here are a few quick hints to get you started:
- Keep your data clean. Make maintaining customer records and updating customer records a routine.
- Use the automation features to schedule follow ups and reminders.
- Try to monitor reports at least once per month to start seeing trends.
- Use the mobile app for on-the-go access.
These are all small habits that can have a big impact on how the system works for you.
Final Thoughts
Dealers and dealership professionals require solid relationships and proper organization to be successful. Eleads CRM has all the right tools for the beginner to start managing leads, measurements for tracking communication, and assisting them in closing more deals.
If the client properly employs setup, automation, and uses existing reporting, even a novice will succeed in utilizing the tools in Eleads CRM as a powerful sales tool. In this auto marketplace, if you want to start working with Eleads CRM, it’s a good first step for any dealer looking to grow.
