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businesses in jeddah want more customers but just putting ads on tv or social media is not enough people see too many ads every day and forget most of them this is why businesses use btl marketing to engage with customers in a real and exciting way btl marketing means below the line marketing it is different from big mass advertising because it focuses on direct personal experiences instead of just showing ads btl marketing lets customers see touch and experience a brand this makes them remember it more and trust it one of the best btl marketing techniques is event marketing events create a strong connection between brands and customers businesses in jeddah use events along with other btl techniques to attract people and make them loyal customers
a digital marketing agency in jeddah can help businesses plan and promote btl campaigns that bring in more customers many companies also work with a marketing agency in jeddah to organize events giveaways and special promotions that make people excited about the brand
what is btl marketing
btl marketing is a type of marketing that focuses on direct customer interaction instead of just showing a brand it makes people experience it it includes
- event marketing and brand activations
- free samples and product trials
- in-store promotions and discounts
- influencer marketing and social media engagement
- sms and email marketing
- sponsorships and giveaways
btl marketing is personal interactive and more effective for building strong customer relationships
why btl marketing is important in jeddah
- 1 creates strong brand connections
when customers interact with a brand in real life they feel closer to it this builds trust and brand loyalty - 2 makes the brand more memorable
people forget normal ads fast but they remember brands that give them an exciting experience - 3 increases customer engagement
btl marketing makes customers part of the brand story instead of just watching an ad they experience it - 4 drives word of mouth marketing
when people have a great experience with a brand they tell their friends this helps brands grow faster - 5 works well with digital marketing
people love to share their experiences on social media btl marketing creates moments that customers want to post online
best event marketing strategies in jeddah to engage customers
1 mall activations and brand experiences
malls in jeddah are always full of people brands can set up interactive booths where customers can
- test new products
- play games and win prizes
- take pictures with special brand installations
a digital marketing agency in jeddah can help promote mall activations on social media to attract even more people
2 pop-up shops and temporary stores
pop-up shops are temporary stores set up in busy places they create excitement and give customers a special brand experience businesses can
- sell exclusive products only available at the pop-up store
- offer discounts and limited-time deals
- create fun interactive experiences inside the shop
pop-up shops help businesses connect with customers in a new and exciting way
3 live product demonstrations
businesses can show customers how their products work instead of just telling them for example
- a beauty brand can do live makeup demos in a mall
- a tech company can let people test new gadgets
- a fitness brand can show live workout sessions
when customers see a product in action they are more likely to buy it
4 brand-sponsored events and entertainment
businesses can sponsor concerts sports events and cultural festivals in jeddah this increases brand visibility and makes people feel connected to the brand
for example
- a car brand can sponsor a motorsport event
- a fashion brand can sponsor a fashion show
- a food brand can organize a cooking competition
a marketing agency in jeddah can help businesses choose the best events to sponsor for maximum impact
5 workshops and educational events
businesses can organize workshops to teach customers something valuable for example
- a skincare brand can hold a beauty workshop
- a financial company can offer free budgeting classes
- a tech brand can teach people how to use new software
workshops help brands position themselves as experts and build customer trust
other powerful btl marketing techniques to engage customers in jeddah
1 free samples and product trials
people love trying things before buying businesses that offer free samples see more sales for example
- a perfume company can give free testers in malls
- a food brand can offer free tastings in supermarkets
- a gym can give free trial workouts
free samples help customers trust the product and make them more likely to buy
2 in-store promotions and discounts
special offers and discounts make people want to buy immediately common btl marketing promotions include
- buy one get one free
- flash sales with big discounts for a limited time
- loyalty programs that reward repeat customers
a digital marketing agency in jeddah can also promote in-store offers online to attract more visitors
3 influencer marketing and social media engagement
people in jeddah trust influencers they follow brands can work with influencers to
- review and recommend their products
- share live experiences at brand events
- run social media contests and giveaways
a marketing agency in jeddah can help businesses find the best influencers to work with
4 sms and email marketing
businesses can send special offers reminders and news directly to customers
- a fashion store can send sms discounts
- a coffee shop can send loyalty rewards through email
- a beauty clinic can remind customers about appointments
sms and email marketing keeps customers engaged and increases repeat sales
5 sponsorships and brand collaborations
businesses can collaborate with other brands or sponsor community activities in jeddah for example
- a clothing store can partner with a beauty salon for a joint promotion
- a car brand can sponsor a road safety campaign
- a local café can partner with an artist to create a unique brand experience
partnerships and sponsorships help brands reach new audiences
how to combine btl marketing with digital marketing
btl marketing is even more powerful when combined with digital marketing businesses can
- use social media to promote events and giveaways
- collect emails and phone numbers during events for future digital marketing
- create qr codes that take customers to the website after trying a free sample
- encourage customers to share their experiences online with a special hashtag
a digital marketing agency in jeddah can help businesses create a strong marketing plan that includes both btl and digital strategies
mistakes to avoid in btl marketing
- 1 not knowing the target audience
businesses should make sure they are reaching the right people with their btl marketing campaigns - 2 not tracking results
brands should measure how many new customers and sales came from their campaigns - 3 not following up with customers
after an event or giveaway businesses should stay connected with customers through sms email or social media - 4 ignoring digital marketing
businesses should combine btl marketing with online marketing to reach even more people
how a marketing agency in jeddah helps with btl marketing
a marketing agency in jeddah can help businesses create successful btl marketing campaigns they provide services like
- planning and organizing events and activations
- running social media contests and giveaways
- working with influencers to increase brand awareness
- managing sms and email marketing campaigns
- tracking customer engagement and improving future campaigns
conclusion
btl marketing is one of the best ways for businesses in jeddah to engage customers and build brand loyalty event marketing combined with other btl techniques creates strong connections and increases sales a digital marketing agency in jeddah can help businesses plan successful btl campaigns and attract more customers a marketing agency in jeddah can also mix btl marketing with online marketing for even better results businesses that focus on btl marketing will have more success and loyal customers in the future
