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many hospitals and clinics want more patients but how can they find them online google ads and facebook ads are two ways to show ads to people but which one is better for healthcare marketing in egypt some of the best marketing agencies in egypt use both but lets see which one is best for you
what is google ads
google ads is when you pay google to show your ad when people search for something if someone searches best dentist in cairo they see ads of dentists at the top when they click the ad the clinic pays money this is called pay per click or ppc
what is facebook ads
facebook ads show on facebook and instagram when people scroll on facebook they see ads even if they are not searching for a doctor facebook ads help show ads to people who may need them even if they are not looking
why google ads is good for healthcare marketing
one big reason why google ads work well is that people use google when they really need something when someone searches for best eye doctor in alexandria it means they need an eye doctor now this makes google ads perfect because they show up at the right time
another reason is that google ads appear on top of the search results when people search for a doctor the first thing they see is usually an ad most people click on the first thing they see this helps clinics get more patients fast
google ads are also great for urgent cases if someone has bad tooth pain they will not wait they will search for a dentist and click on the best one google ads help in these situations where people need a doctor immediately
this type of ad also works fast seo takes a long time to work maybe months but google ads start working the same day the clinic can start getting patients right away
google ads work by showing ads to people searching for specific words like best hospital near me this helps clinics target the right people who need their service
why facebook ads is good for healthcare marketing
facebook ads work in a different way they don’t wait for people to search instead they show ads to people while they scroll on facebook and instagram this helps a clinic get noticed even by people who were not looking for a doctor
facebook ads are very good for brand awareness if a clinic wants more people to know about it facebook ads help even if the person does not need a doctor today they may remember the clinic later when they do
another reason why facebook ads work well is that they can target people by what they like for example if someone follows skincare pages facebook ads can show them ads for a dermatologist this is helpful for clinics that offer beauty services
facebook ads are also great for special offers if a clinic has a discount or a deal like teeth whitening 50 percent off facebook ads can show it to more people and get more clicks
another big advantage is that facebook ads allow pictures and videos people like to see images and watch videos so this makes facebook ads more attractive
which one is better google ads or facebook ads
both google ads and facebook ads are good but they work in different ways google ads are better for getting people who need a doctor right now if someone is searching for a dentist they are likely to book an appointment facebook ads are better for making more people know about a clinic even if they don’t need a doctor today
google ads work fast facebook ads take more time google ads show ads only when people search facebook ads show ads even when people are not looking google ads are better for emergency cases like a dentist or an eye doctor facebook ads are better for beauty services like skincare and weight loss
google ads work by using keywords so when people type a specific search they see an ad facebook ads don’t use keywords they work by interests and show ads to people based on what they like google ads are mostly text-based facebook ads use pictures and videos which makes them more engaging
when to use google ads for healthcare
google ads are great when a clinic wants to get more patient bookings fast they are also good when the clinic is targeting people who are searching for a doctor they work well for urgent services like dentists eye doctors and hospitals google ads are also good when the clinic wants to target people by location and specific search words
when to use facebook ads for healthcare
facebook ads are best when the clinic wants to make more people know about it they are also great when the clinic has a special offer or discount they work well when the clinic wants to target people based on their interests they are good when the clinic wants to use pictures and videos to attract more people
what do the best marketing agencies in egypt say
some of the best digital marketing agency teams in egypt say that using both google ads and facebook ads together is the best way clinics should use google ads to get fast patients who are searching for doctors and use facebook ads to make people know about the clinic for the future
google ads work best for high urgency services like emergency doctors facebook ads are better for beauty and wellness services like skincare and weight loss using both together helps make the marketing strong and get more patients
how to make google ads and facebook ads better
clinics should use good words in ads the ad should have the right message like best heart doctor in cairo call now using a call to action is also important ads should tell people what to do like book now call today visit us
setting the right budget is another key part spending too little means no one sees the ad but spending too much can waste money the best digital marketing agency can help set the right budget
clinics should also track results after running ads they should check which ones bring more patients and which ones do not work well this helps improve the ads over time
another great strategy is using retargeting if someone visits the clinic website but does not book an appointment facebook ads can remind them later this helps get more patients
conclusion
google ads and facebook ads are both very useful for healthcare marketing in egypt google ads are better for getting fast patients who are searching for a doctor facebook ads are better for making people know about a clinic even if they don’t need a doctor right now
some of the best marketing agencies in egypt use both google ads and facebook ads to get the best results google ads help get urgent patients facebook ads help build brand awareness over time if a clinic wants more patients fast they should use google ads if they want more people to know about them for the future they should use facebook ads
the best digital marketing agency can help clinics choose the right ads and make sure they get more patients and grow their business
