whatsapp is one of the most popular messaging apps in the world and in many countries like Egypt and others people use it every single day to chat, buy stuff, ask about products and much more. so if you run a business and not using whatsapp yet then you really missing out on a big chance to grow your sales and get closer to customers
In this blog I will explain how to build and automate a whatsapp sales funnel for your business using very simple steps and ideas. also i will show how working with a leading digital marketing agency can make the process much easier and faster
this is not some boring tutorial its just a friendly talk from someone like 20 years old tryna help you level up
What is a whatsapp sales funnel
ok so a sales funnel is just the steps people go through from first knowing about your business to finally buying something and becoming a happy customer. on whatsapp you can do all that inside chats
for example it can look like this
- person sees your ad on instagram
- they click a link that opens whatsapp
- they get a welcome message and some questions
- they choose a product or service
- they get price and delivery info
- they confirm order or book a call
- you follow up with them later for feedback or upsell
so basically the whole customer journey happens inside whatsapp and when its automated you do not have to reply to every message manually
why businesses should care about whatsapp funnels
people trust whatsapp more than websites sometimes because it feels personal and fast. here is why whatsapp sales funnels are so powerful
- messages get high open rates like over 90 percent
- people reply faster on whatsapp than email
- its easy for customers to ask questions
- you can send pics videos catalogs and voice notes
- you can follow up and send reminders
when automated this works even better because you do not waste time replying manually and things move faster
what you need to build a whatsapp sales funnel
ok before we jump into how to automate it you need to have some basics in place
- a whatsapp business account
- a phone number connected to whatsapp
- a catalog or list of products or services
- clear info about prices delivery or booking
- an idea of what questions customers ask most
- chatbot or automation tool
bonus if you work with top marketing agency like eMarketing Egypt they can help with all of that from setting up whatsapp to writing good scripts and connecting it to ads
How to automate the funnel step by step
step 1 – create a welcome message
the first message is super important. it should greet the customer and guide them on what to do next
example
hi thanks for contacting [your business name]
please choose what you want to do
1 – see product catalog
2 – talk to customer service
3 – check delivery status
this message should be automated using whatsapp api or chatbot tools like twilio or respond.io or manychat
step 2 – add quick replies and options
you can make it easy for the customer by giving them options like buttons or numbers to reply with example
please choose a category
1 – skincare
2 – perfumes
3 – makeup
4 – special offers
this saves them time and keeps them engaged instead of typing long messages
step 3 – show product info with images and prices
once they choose a category you send them a few options with clear pics and prices example
check out our top perfumes
rose dream – 250 egp
vanilla sky – 220 egp
forest mist – 300 egp
reply 1 to order rose dream
reply 2 to order vanilla sky
reply 3 to order forest mist
make sure the message is short and nice looking
step 4 – collect customer info
when they ready to order or book something you can ask for name location or other details
example
great choice
please type your full name
then send your address for delivery
this part can also be automated and saved in your crm or google sheets using zapier or other tools
step 5 – send payment or confirmation link
after getting the info send a link to confirm the order or pay
example
your order total is 250 egp
click here to pay online
or reply with 1 to pay on delivery
easy and quick for the customer
step 6 – follow up and support
after some time you can send them follow up messages like
- thank you for your order
- how was your experience
- here is a discount code for next time
- new arrivals are here
just make sure not to spam people. always let them know they can stop messages if they want
Tools to automate whatsapp
some good tools to help you with this
- whatsapp business api – powerful but needs approval
- twilio – very flexible for developers
- manychat – popular chatbot builder
- wati – made for whatsapp automation
- respond.io – multi-channel inbox and automation
- zapier – connects whatsapp with google sheets crm etc
if you do not want to deal with all that the easy way is to work with a leading digital marketing agency who knows these tools and can do it all for you
Connect whatsapp to facebook and instagram ads
This is a cool trick. you can make ads on facebook or instagram with a call to action that says “send message” and it opens whatsapp directly
steps
- go to facebook ads manager
- create a messages campaign
- choose whatsapp as the platform
- connect your whatsapp business account
- write a simple welcome message
- run the ad with the best image or video
now anyone who clicks your ad starts the sales funnel on whatsapp
Best types of businesses for whatsapp funnels
this works great for many kinds of businesses like
- online stores
- salons and spas
- restaurants and cafes
- clinics and doctors
- travel agents
- real estate
- fitness trainers
- coaches and consultants
basically if people message you before buying then whatsapp funnels will save you tons of time and bring more sales
mistakes to avoid
some common mistakes businesses make
- replying too late
- sending boring or long messages
- not organizing the flow well
- not tracking who ordered what
- using wrong arabic words or slang
- not testing the funnel before launch
always test with some friends or team before going live
Benefits of working with a digital marketing agency
if all this sounds like too much to do on your own do not worry. A leading digital marketing agency can
- set up your whatsapp business api
- write the full funnel script
- design images and videos
- connect whatsapp to your crm and ads
- track analytics and improve the flow
- train your team on how to use it
so instead of wasting time guessing you get results faster and more professional
How to measure success
some things to track
- how many people clicked your ad
- how many started the chat
- how many finished the order
- how long they stayed in the funnel
- how many came back again
this data helps you know what works and what needs fixing
examples of good whatsapp funnels
example 1 – fashion store
- ad shows a new dress
- person clicks and opens whatsapp
- bot says hi and shows the dress
- they click to buy
- bot asks for name and address
- payment link sent
- done in 3 minutes
example 2 – beauty salon
- ad for facial offer
- click to chat
- bot shows available dates
- person picks one
- bot books the slot
- confirmation sent
- follow up reminder before appointment
tips to make it even better
- use emojis to make messages fun
- add voice notes for more personal touch
- use arabic if most of your customers prefer it
- keep replies short and simple
- send real pictures not just graphics
- make sure the bot can handle spelling mistakes
Final thoughts
Whatsapp is not just for chatting with friends anymore. It is one of the most powerful tools for businesses who want to sell more and talk to customers easily. when you set up and automate your whatsapp sales funnel the right way you can save time close more deals and make customers happy
If you feel like doing it yourself is hard or confusing then working with the best digital marketing company is a smart move. they can handle the tech the writing the setup and even help you with ads so you focus on growing the business
