TikTok, also called the sibling app of the Chinese app Douyin, came to survival in 2017. TikTok acts as a powerful tool that helps creators to generate new content and increase brand awareness. This social media platform makes various short-form videos that range between 15 to 60 seconds long. The two apps TikTok and Douyin, are pretty similar, but the features are not identical. To create music videos with TikTok, users can pick different background music from the music genres.
Let’s discuss and indulge in the ways that are helpful to make a TikTok video highly watchable. They are as follows:
1. Optimize Content To For You Page
If your goal is to go viral on TikTok, optimize the content and place them on the For You page. TikTok For You page, also called FYP, extracts all the audiences’ interests, which is relatable to the past searches. Featuring on TikTok FYP is easier when you apply some of the strategies to rank your content in a short period.
2. Add Trending Songs And Effects
Initializing a trending effect will commence the TikTok algorithm to show your content to more people. When you place trending music to your videos, it will help you to receive quality TikTok likes that bursts your videos viral. Adding trending songs to your content is the best strategy that makes your video stand out from the crowd.
3. Collaborate With TikTok Creators
Collaborating with creators is the best idea that will help your videos reach the targeted audience. Particularly the creators who engage with the community that mirrors your niche will be beneficial. Collaboration is another method that is helpful to increase more views on TikTok. One example of a successful TikTok creator collaboration is peace out, where the original video received over 1M views.
4. Engage With TikTok Users – Who Matches Your Niche
At the very beginning, TikTok was known for its lip-syncing and dancing videos, but it has become home for all the contents. Whatever niche you choose must impress the audiences to watch more. Leave an impression among the audiences as they long for the following content release. When you know what kind of content your audience likes and creators they follow, you get a whole idea of how to turn your path to success.
5. Post Valuable TikTok Content
At first, some may find it weird, but the content which made an outstanding entry is because of its uniqueness. One of the most effective ways to get views on TikTok is to create interesting and valuable content. If you have spent a lot of time on the TikTok app, you may have come through some “how-to” and educational topics that work well.
6. Frequent Posts
The TikTok algorithm is good at showing the contents which they wish to watch. However, the majority of people scroll the feeds on the TikTok For You page. This is where the algorithm judges the history as the user’s interests. If your videos aren’t getting that interaction, they will not be shared among many people. Here is where the posting times make a huge difference. Start off the posts with one per day, which is great, and increase it to three times in a day.
7. Cross-Promote Videos
If you’re a frequent user of social media, you might notice that people post their favorite TikTok videos across other platforms. For brands, this is the best way to promote their TikTok content across different social media. Sharing your TikTok videos to Instagram stories might gain you more viewers on your TikTok site.
1. Stitch Option
In addition, the shared content is like a significant signal of valuable content. Users can send a direct message and share it on the platform or stitch it, which denotes the content as a worthier one. Stitch videos help users to create their own version from the cuts of other videos. Stitch is similar to TikTok duets, which supports split-screen videos.
2. TikTok Engagement Matters
Creating high engagement is the fast track to the TikTok FYP. TikTok Q and A feature could be helpful to engage with your audience, which generates highly relevant content. But this Q & Apart is available only for the users who have a creator account. These can be found on the profile under the bio, where users can drop their queries in a submission box.
While a video is more likely to receive more views if it is posted by an account with more members, TikTok explained that “neither high performing videos nor the TikTok followers are direct factors in the recommendation system.” These nine points would definitely be helpful to make your TikTok videos likely watchable by the audience.
Anne Joseph is a passionate social media writer and working at Bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoy the opportunity to work with social media influencers. Start following her on Twitter.com.