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facebook is one of the best places to do ads because many people use facebook every day businesses use facebook ads to show their products to the right people but running ads on facebook is not easy you need facebook ads manager it is a tool that helps you make ads change ads and see how good your ads are working if you learn how to use facebook ads manager you can get more customers and grow your business
what is facebook ads manager
facebook ads manager is a tool that helps you create and manage ads on facebook and instagram it lets you pick who sees your ads choose what your ad looks like and see if your ad is doing good or bad many businesses use it to sell things and get more people to know about them
why facebook ads are important
many people use facebook all over the world that means you can reach more customers faster facebook ads let you choose who sees your ad so you do not waste money on people who are not interested this is why the best digital marketing agency use facebook ads manager to help businesses
how to use facebook ads manager step by step
if you want to use facebook ads manager you need to follow these steps
step 1 create a business manager account
before using facebook ads manager you need a business account go to business facebook com and make an account this will help you manage all your ads in one place
step 2 go to facebook ads manager
after making your business account go to facebook ads manager here you will see options to create ads track ads and change ads
step 3 choose your ad goal
when making an ad facebook will ask what you want to do do you want more people to visit your website do you want more sales do you want more people to know about your business choosing the right goal is important because it helps facebook show your ad to the right people
step 4 choose your audience
one of the best things about facebook ads is that you can choose who sees your ad you can choose people by age gender location and interests for example if you sell kids toys you can show your ad to parents if you sell sports shoes you can show your ad to people who like sports this makes your ad better
step 5 set your budget
facebook lets you choose how much money you want to spend on ads you can set a daily budget or a total budget for a campaign if you are new start with a small budget and see how the ad works later you can spend more money on ads that work well
step 6 create your ad
now it is time to make your ad facebook lets you choose different types of ads you can use pictures videos carousels or slideshows always use high quality images and write a short and clear message to attract people
step 7 choose where your ad will show
facebook ads can show in different places like the facebook news feed facebook stories instagram feed instagram stories and messenger you can let facebook decide where to put your ad or you can choose where you want it to show
step 8 launch your ad
after setting everything click publish facebook will check your ad to make sure it follows the rules this takes a few hours after approval your ad will start running and people will see it
step 9 track your ad performance
facebook ads manager shows how well your ad is working it tells you how many people saw your ad how many clicked it and how many bought something if your ad is not doing well you can change it to make it better
tips to make facebook ads better
if you want your ads to work better follow these tips
1 use good pictures and videos people like to see high quality images and fun videos 2 write a short and clear message tell people what you are selling in a simple way 3 test different ads run different ads and see which one works best 4 use retargeting show ads to people who visited your website before they are more likely to buy 5 keep checking your ads always check your ad performance and make changes if needed
how the best digital marketing agency use facebook ads
the best social media firm use facebook ads to help businesses get more customers they know how to find the right audience choose the best ad type and track performance they test different ads and make changes to get better results this is why many businesses work with digital marketing agencies to run facebook ads
final words
facebook ads manager is a powerful tool that helps businesses grow if you use it the right way you can reach more people and get more sales learning how to set goals choose the right audience and track your ads will make your ads successful if you need help eMarketing Egypt can help you run facebook ads in the best way
