instagram is always changing sometimes they change the look of the app sometimes they change what content they want to show more today we are going to talk about one of the most recent things instagram shared and that is advice about switching content focus
now what does that mean and why should marketers in egypt care it means a lot actually because if you are a business or work with a social media marketing agency in egypt you need to understand how this shift can help or hurt your brand online
in this article we will explain everything about this update what instagram said what it really means and how businesses in egypt can use this to do better in their online marketing
so what did instagram say exactly
instagram head adam mosseri said that the platform will now put more focus on original content and real connections and not just on viral or entertaining videos
they want people to feel more connected to their friends and to creators they follow they said that instagram became too much about random funny reels and not enough about real stuff that matters to people
so they want to balance this and show people content that is not just for laughs but also content that builds relationships and trust
this is a big change from before
before this instagram was trying to copy tiktok they are pushing reel everywhere and if you post dancing or funny video it could go viral even if nobody knows who you are
but now instagram wants to support creators who make original content even if they do not get lots of views right away they also want businesses to make content that connects with people and not just go viral
what does it mean for egyptian businesses
for a business or a social media marketing agency in egypt this means that the strategy must also change you can not just post funny reel or copy a trend and expect to grow followers anymore
you need to make content that feels more real and more personal so let us break it down into steps
1 make more original content
this is the number one advice from instagram they want creators and businesses to make stuff from scratch not just repost or copy others
if you are a business in egypt this means you should
- post about your story how you started what you believe in
- show your products in use not just pictures but people using them
- talk about your team your office your daily work
people like to see behind the scenes they want to feel like they know you and that builds trust
2 stop focusing only on reach
many companies only care about how many views they get they make videos just to go viral but now that is not the best way instead focus on engagement are people commenting are they saving your post are they sharing it that is what instagram will now care more about
if your content makes people feel something or learn something or laugh and than share it with a friend then you are doing it right
3 build community not just follower
this new change is about connections not just big numbers if you are a social media marketing agency in egypt you should help your clients build a small but strong community
that means
- reply to comments quickly
- ask questions in your posts
- make polls and stories that involve the audience
- repost what customers share
when people feel seen they come back and when they trust your brand they buy from you
4 dont chase trends blindly
yes trends are fun and sometime they work but now it is not enough to just copy the latest dance or audio
instead take trends and give them a twist that matches your brand
if you sell books for example and there is a popular sound you can use it but make the reel about funny moment in bookstore or a book recommendation not just copying what others do
5 show your face and voice
people follow people not logo so if you are a business in egypt or even a social media marketing agency in egypt start showing the faces behind the brand
this can be
- the founder talking about the mission
- a staff member explaining how a product work
- a customer giving a review
even if the video quality is not perfect if it is real and honest it will do better now on instagram
how this helps marketing in egypt
egypt has a big social media audience millions of people are using instagram every day so if you change your content the right way you can get big results without spending so much on ads
here are some benefits
more trust
when people see the real side of your business they start to trust you more and trust leads to more sales
more loyal customers
if you build a community and not just sell people will stay with you longer even if other brands try to win them
better organic reach
even if instagram is not pushing random reels anymore it will reward creators who build relationships and that means you do not need to pay for every reach
you stand out
most businesses still focus only on pretty pictures or funny videos if you do real content you will be different and people will notice
examples of how to apply this in egypt
let us say you have a fashion brand in cairo before you might post only model photos and try to go viral with music
now you can
- show how you make the clothe
- tell stories of people wearing them
- ask customers to share their photos and repost them
- go live with your designer talking about new ideas
if you are a restaurant in alexandria
- share behind the scenes in the kitchen
- do staff interviews
- post customer reactions
- tell the story of your recipe
if you are a social media marketing agency in egypt
- show case studies in video
- talk about daily work in the offices
- post client success stories
- explain simple marketing tips on reels with face to camera
mistakes to avoid
as you change your strategy do not make these mistakes
1 posting only selling content
do not just post buy now or offer ends soon every day mix it with value content fun content and emotional content
2 being too perfect
sometimes brands think they need everything to look like commercial but truth is people want real not perfect so it is okay to post raw videos or quick thoughts
3 ignoring analytics
yes content should feel good but still check what is working and what is not use instagram insights to improve over time
how a social media marketing agency in egypt can help
if you are business and feel confused about all this change then it is smart to work with a social media marketing agency in egypt
they know the trends the tools and the strategies that work in this new instagram world
they can help with
- creating content calendar that fits this new advice
- shooting original videos
- editing reels with the right length and message
- writing captions that drive comments and saves
- replying to audience
- checking analytics and making report
not every business has the time to do all this but a good agency can take this pressure off your hands
content ideas that follow the new instagram focus
to help you get started here are some ideas that fit with the new instagram focus
- meet the team monday
- customer story of the week
- real life use of the product
- how to videos
- myth vs fact in your industry
- story behind a product name
- common problems and how your product solves the
- what a day in the office looks like
- q and a from followers
- live session with founder or expert
final thought
instagram is not just about going viral anymore now it is about being real about showing the human side about making people feel something
for any business in egypt this is a big chance to grow if you follow what instagram is saying and create content that connects you will see better engagement more loyal followers and better results and if you want help doing all that than working with a social media marketing agency in egypt is one of the smartest moves you can make right now
so take the advice seriously stop chasing only trends and start creating content that builds something deeper because in the end people remember how you made them feel more than anything else
