ok so you got a product or a service and you trying to do marketing you post on social media maybe run ads maybe send emails but you not seeing results like you hoped and you wonder why truth is the problem is not always your product or even your ads the real problem is maybe you dont know your customer well yes knowing your customer is the most important part of any marketing campaigns if you dont know who you talking to then you just wasting time and money
in this article we gonna talk about why knowing your customer is the real key to success and how to use that knowledge in your campaigns so they work better
why most marketing campaigns fail
lets be honest lots of campaigns fail not because people don’t try hard but because they don’t talk to the right people in the right way
like imagine trying to sell expensive gym memberships to people who never exercise or trying to promote kids toys to people with no kids
even if your ad looks nice and your website is cool it won’t work because the message is not right for the person
you need to know
- who your customer is
- what they want
- what they worry about
- where they spend time online
- how they like to be talked to
without that your campaign is like shooting in the dark
step 1 create your customer persona
this is like a simple profile of your perfect customer not just age and gender but real life details like
- what they do for work
- where they live
- what social media they use
- what problems they want to solve
- how much money they can spend
- what brands they already trust
give them a name like “mariam the working mom” or “ahmed the tech lover” when you know this it helps you talk to them better and your campaign feels more personal
step 2 listen before you speak
a big mistake businesses make is talking too much and not listening
go read comments reviews facebook groups reddit or twitter threads and see what people say about your product or similar products
you can learn a lot from how real people talk what they like what makes them mad what they wish existed
use their own words in your ads or website this makes them feel like you really get them
marketing agency tips to understand customer better
if you work with a good marketing agency they don’t just make ads they do research they find out who your best customers are and help you focus on them
they use tools like
- surveys
- interviews
- google analytics
- facebook insights
- heatmaps
- a/b testing
a smart marketing agency will ask you about your customer before doing any creative work because they know this is what really matters
step 3 match your message to your customer
after you know your customer then you can write messages that speak to their heart
like
- are they busy give them fast solutions
- are they price sensitive talk about savings
- are they parents talk about safety
- are they young and trendy use cool fun language
dont use same message for everyone cause one size don’t fit all
step 4 pick the right channels
you also need to know where your customers hang out don’t waste money on tiktok if your customer is a 45 year old businessman who uses linkedin and email
or don’t focus only on email if your audience is teenagers who live on snapchat or instagram
once you know the person you can choose the right platform
step 5 show them you care
people can tell if you just want their money or if you really understand and care about their needs
show empathy in your marketing
like say we know your life is busy so we made this app easy to use or say we get it you want natural stuff so we made this chemical free
small things like that can turn a maybe into a yes
how a marketing agency finds the real voice of your audience
so here’s how the best marketing agency helps you know your customer better and use that to make high performing campaigns
1. data research
they look at real data not just guessing they use tools to see what your audience searches for clicks on and engages with
2. competitor analysis
they look at what other brands are doing and what’s working or failing and then build smarter strategies for your business
3. customer journey mapping
they figure out what steps people take before they buy from you like seeing an ad then reading a blog then signing up then buying
and then they make sure your marketing supports that whole journey
using customer knowledge in real campaigns
ok let’s say you sell handmade candles in egypt
you find out that your main buyers are women age 28 to 45 who love instagram and buy gifts for friends
what you do
- use instagram reels with pretty candle setups
- post quotes about self care and relaxing
- run ads during mother’s day or valentine season
- send emails with gift ideas
- write blog posts like how to choose the right scent for your mood
now your campaign is focused and people feel like it was made for them
and it all starts from knowing your customer
why knowing your customer saves money
when you target wrong people you pay for ads that don’t work you waste time making content nobody cares about and you get low return
but when you target right people you get
- higher click through
- more engagement
- better conversions
- happier customers
- stronger word of mouth
and you spend less because every dollar goes to right place
examples from egyptian businesses
let’s take 2 examples
bad example
a small clothing shop runs a facebook ad that just says summer sale 50% off and targets all of egypt
they get likes but no sales cause the message is too general
good example
same shop creates an ad that says plus size cotton dresses for summer in cairo and targets women age 25 to 40 in cairo who like fashion pages
now they get real clicks and real orders
tools to help know your customer better
you don’t need big budget to get insights just use these
- google forms for surveys
- facebook page insights
- instagram story polls
- typeform
- google analytics
- hotjar for heatmaps
- chatgpt for helping create personas
start small and learn as you go
mistakes to avoid
- guessing instead of researching
- copying other brands without understanding your own audience
- using same content for everyone
- not listening to feedback
- running ads with no clear message
fixing these makes your campaigns 10x better
marketing agency secret most people ignore know the customer better than anyone
when you hire a smart marketing agency they don’t just talk about design or ads they dig deep into your customer they want to know what they eat where they scroll what makes them laugh what keeps them up at night
this secret makes campaigns feel real and work well and it’s not magic it’s just caring more
last words
marketing that don’t connect with the right people is like shouting into a loud room nobody hears you
but if you know your customer you speak directly to them in a way that matters and that’s what makes marketing really work
so before you run your next campaign stop and ask do i really know who im talking to
because once you know them you can help them and once you help them they will support you
and that’s how you win in business
