So let’s talk about tiktok and instagram everybody using them right now people scroll all day they like videos they watch stories but how many actually click and become leads not that much unless your content really hits and your words really work and that’s where conversion copywriting becomes super important
if you want more leads from these platforms you gotta know what to say how to say it and when to say it that’s the trick and that’s what the best online digital marketing agency already knows they write stuff that make people stop scroll and say ok let me check this out
so in this article we gonna talk about how you can boost your lead generation with simple and powerful copy that actually works on tiktok and instagram not boring theory just stuff that really works
first lets understand conversion copywriting
so what is it conversion copywriting is writing that makes people take action that’s it no fancy words no fluff it’s about writing words that make people click sign up or buy something
on social media like tiktok and instagram attention is very short people not reading long texts they scroll fast so your copy needs to be short strong and very clear
why tiktok and instagram need different kind of writing
you can’t write the same way for tiktok and instagram both have different styles on tiktok everything is fast and loud people want funny shocking or emotional stuff you got 3 seconds to hook them with your words or they move on
instagram is more polished more visual and people love pretty images and strong captions but still if the caption don’t say the right thing people just scroll past
so the best online digital marketing agency they write copy that fit the vibe of each platform they know what people wanna see and how to get them to act
grab attention in the first line
if your first line sucks no one reads the rest so the hook is super important it can be a question a bold claim or even something funny here are examples
- tiktok = “this will change how u eat forever”
- instagram = “are u still wasting money on ads that dont work”
- see how both stop you from scrolling that’s step one in lead generation make them stop and look
build curiosity and desire
after you stop them now you got to keep them reading so you build curiosity and make them want what you offer use simple words show the benefits and make them feel something
show results like “this 1 page got 3000 leads in 1 week”
- use emotions like “imagine getting leads while you sleep”
- create fear of missing out like “only 3 spots left”
- this kind of copy make people want to learn more and that’s when they become leads
tell stories fast
tiktok and insta not for long boring stories but still stories work you just need to keep them short and juicy talk about real people real results make it feel personal
like
- “mohamed tried our tool and got 120 leads in 4 days”
- “i was broke last year now i run ads for big brands”
- stories build trust and make people relate and they are more likely to sign up
use call to action every time
if you don’t tell them what to do next they won’t do it so always include cta tell them exactly what to do like
- click the link now
- try it for free
- book your spot today
- dm us to start
- and make it urgent so they act now not later
use comments and captions to convert
many people think only video or image matter but copy in captions and comments is gold use captions to explain more and give cta use pinned comments to repeat the cta or answer questions
this is what eMarketing Egypt marketing agency likes they don’t just post they manage the full copy flow across all content
make it feel personal
talk like a human not like a business use simple words use slang if your audience does write how you talk and make them feel you are their friend not a seller
example
wrong = “our advanced solution provides optimal lead capture”
right = “we help u get more leads without spending more”
see the difference right
test everything always
copywriting is not guess work you need to test different hooks ctas formats and see what work best maybe short works better maybe long maybe question work better than statement
the best agencies test everything and keep the winner copy running and cut the losers this is how you get more leads every week
understand your audience deep
you can’t write good copy if you don’t know who you talking to so take time to learn your audience what they want what they fear what they hope for
once you know that you can write words that hit the heart and make them feel like this brand gets me and that’s when leads come easy
use trends and sounds smartly
especially on tiktok trends and sounds help you get more views but to turn those views into leads you need to match the copy with the trend use trending audio and then write smart text that link to your service like
- trending audio = “i didn’t do anything today”
- text overlay = “when your ads don’t bring leads again”
- that’s how you stay cool and still promote smart
repurpose and remix
don’t write new copy every time take your best performing captions and reuse them in other formats turn a good reel into story series or a carousel turn a tiktok into insta post
remix the same message in new ways and reach more people without extra work
build trust before pitch
not every post should sell sometimes just give value like a tip a funny moment a real story this builds trust and make people feel good about your brand
then when you pitch they listen and act because they trust you
match copy with visuals
words alone don’t work on tiktok and insta they need to match the image or video if the video shows a problem then caption should give solution or tease it
if you showing results then the copy should say how you got them don’t confuse or mislead people they’ll leave
keep your bio ready to convert
don’t forget the bio it’s part of your lead generation machine say clearly what you offer and how to get it include link and use emojis and short text like
- we help small biz get leads
- click link for free guide
- simple and clear win the game
real examples from agencies
let’s say the best online digital marketing agency is running a lead gen for a course creator
tiktok video = creator says “i used to get no signups now i get 10 a day”
- text overlay = “my 3 step lead formula”
- caption = “wanna know the formula dm ‘leads’”
- insta story = poll “do u want more leads” yes / yes
- next slide = “our clients saw 200% boost in 14 days”
- swipe up = free webinar link
- reel = behind the scenes “how we made this ad”
- caption = “watch till end to see the hack”
- comment = “link in bio for free demo”
- this combo brings traffic attention and leads like crazy
why you should hire an agency
honestly it’s a lot of work writing copy testing videos planning content all at once so if you really wanna grow get help
the best online digital marketing agency already has writers editors and planners who do this every day they know what works and what don’t
plus they keep up with changes in platforms and trends so you don’t have to worry they handle copy and content and you get leads
final thoughts
tiktok and instagram are powerful if you use them right but just posting pretty pictures or cool videos is not enough your words matter big time
copy that makes people stop read and act is the key to getting more leads on social
learn from the best online digital marketing agency or hire them if you want to go fast and win big use smart copy test often talk like a human and always always have a strong call to action
