There have been immense changes in the realm of digital marketing design in the last 5 years. This contributes to the designer hiring process for your brand, significantly changing both tools and workflows.
Then, people are accessing content more on their phones, so designers have to move their focus to user experience (UX) design. This implies creating designs that work well and are easy to navigate across various platforms with ease.
Good design work is critical for a brand, and its demand is on the rise. This has instigated competition between designers and raised rates for agencies and freelancers. Businesses need to stay competitive by investing in top-notch design.
So, how can graphic design subscription services in Santa Clarahelp businesses?
Not Just Pretty Visuals: Freelancer vs In-House vs Agency
Deciding how and where to invest in creative design agency in Santa Clara is challenging. So, what should you do? Opt for temporary freelancers, conventional in-house hiring, or partner with design agencies? Let us explore!
Freelancers for Marketing Design
If you need occasional design work, a freelancer is the best choice. They work on a project-to-project basis as independent professionals. They can be ideal if you have particular graphic design requirements.
However, hiring freelancers has some disadvantages, such as:
- Freelancers might not be familiar with your design principles, company culture, or brand. This results in designs that don’t align with guidelines.
- They may be unavailable when you need them, particularly if they work remotely and for several clients.
- They might lack an agency’s ability to manage projects, which complicates coordination with your team.
- They may not have access to technology and resources, which limits their capacity to fulfill project requirements.
In-House Graphic Designers
If the work is ongoing, hiring an in-house designer might be a better choice. Especially if you have a high volume of design requirements, such as social media graphics, business cards, poster, flyers, website design, etc. However, there are some limitations to in-house graphic designers, such as:
- In-house designers can be expensive since you need to provide them monthly salary and extend benefits. You also need to spend time bringing them up to speed on your company’s workflow.
- They might lack the extent or level of experience an agency has, specifically if you seek specialized skills such as UX design or motion graphics.
Graphic Design Subscription Service, Bay Area
If you need a wider selection of design options and specialized skills, an agency is the correct answer. Graphic design agencies specialize in various segments, like branding and identity, social media graphics, marketing collateral, website and UI design, packaging, and motion graphics, and usually have a team of expert designers across a variety of fields. This is the most cost-effective solution for your business.
Benefits of Unlimited Graphic Design Services in Santa Clara
Flexibility
Graphic design agencies can scale down or up the scope of work as required. They can extend à la carte services, allowing you to pay based on what you need. Freelancers do it too, but in-house designers can’t offer this flexibility. They are mostly limited to the projects and workloads that are already present in-house.
Better Partnership
Full service creative agency in Californiaaccount managers liaising between the designers on your project and you. A dedicated manager removes the demand to micromanage the project on your end. This saves you time and money in the long run.
Experience
Design agencies, such as Copa Design, have staff who are experienced, more so than entry-level in-house graphic designers. They have worked with many clients in various industries and have a wider skill range. Freelancers are heavily experienced too, but if they are poor communicators, there isn’t anyone you can liaise with.
Convenience
To save yourself the headache, work with a graphic design agency for convenience. With a design agency, you don’t need to interview, hire, or train new designers. And who wants to do all of this when the workload is already overwhelming your present staff? If working with an agency, they can swap a designer with another if the workload gets too much. Meanwhile, freelancers are just one person, so there’s nothing you can do there.
Clear communication is essential when you outsource your company’s graphic designing. And no one aces this test than agencies! So, foster a robust working relationship with an agency and accomplish the best results.
