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storytelling is like magic it makes people feel things and remember things when u tell a story people listen more they feel like they are part of something special that is why digital marketing agency use storytelling to help brands grow
when u see an ad that makes u smile or makes u cry u remember it thats because of storytelling a good story make people want to buy things not just because they need it but because they feel a connection with it this is why companies need a digital marketing agency they know how to make stories that make people feel and buy
what is storytelling in digital marketing
storytelling is when a brand tell a story instead of just selling something it is like when ur friend tell u about a really good game they played they dont just say buy this game they say how they played it how fun it was how they felt when they won and then u want to play it too that is what brands do with storytelling they tell u why u should care
why storytelling is powerful
people love stories since long long ago people tell stories in caves then books then movies now on the internet stories help people remember things if u hear a boring ad u forget it fast but if u hear a good story about someone using a product and changing their life u remember it for long time
how a digital marketing agency help with storytelling
not all stories are good some are boring some dont make sense this is why a digital marketing agency is important they know how to tell stories that work for business they help brands find the best way to tell their story so people listen and buy
- they make stories easy to understand – some brands have complicated things to sell like software or insurance a digital marketing agency help make it simple and easy for people to understand
- they make stories emotional – when a story make people feel happy sad excited they remember it more and talk about it to friends
- they use pictures and videos – people love watching more than reading that is why digital marketing agencies use videos and pictures to make stories better
- they put stories in the right place – a story is good but if no one see it then it does not work a digital marketing agency put stories in places where people can see them like facebook instagram youtube and websites
how to make a good brand story
if a brand wants to use storytelling they have to do it right here are some steps
- know your audience – if u tell a story to kids but its about cars they wont care if u tell a story to adults but its about toys they wont care a brand needs to know who will listen and make a story for them
- make it real – people dont like fake stories if a brand tell a story about how a family used their product and it helped them it has to be true or people will not trust them
- use feelings – when a story has feelings people remember it better if a brand tell a funny story people smile and share it if a brand tell a sad story people feel and think more
- keep it simple – if a story is too long or too hard to understand people stop listening brands need to keep their stories short and easy
examples of storytelling in digital marketing
- nike – they tell stories about athletes who work hard and never give up when people see these stories they feel inspired and want to buy nike shoes to be like them
- coca cola – they tell stories about happiness and friends sharing a coke when people see these stories they feel happy and want to drink coke too
- apple – they tell stories about people creating music art and movies using their products they make people feel like if they buy apple they can do amazing things
why brands need a digital marketing agency
not every brand can tell good stories by themselves they need help a digital marketing agency knows what stories work best for different people they help brands make the best stories so people listen remember and buy
- they know trends – what people like changes fast an agency knows what kind of stories work best now and use them
- they know best platforms – some stories work best on facebook some work best on tiktok some on youtube an agency helps put the right story in the right place
- they help with ads – good stories need to reach many people an agency helps make sure the story is seen by many
- they test what works – not all stories work the same an agency test different ways and see what works best
conclusion
storytelling is very powerful it helps brands make people feel things and remember them more when a brand tells a good story people want to buy not because they need it but because they feel something a marketing agency helps brands tell these good stories in the best way so they grow and sell more
if a brand wants to grow it needs good storytelling if it wants good storytelling it needs a digital marketing agency.
