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if you are trying to make your website show up on google when people search for stuff well you need to use the right words these are called keywords finding the best keywords can be tricky but social media makes it easier social media is full of people talking about what they like and need this helps you see what words are popular and what people are searching for by paying attention to these words you can choose better keywords for your website this way your website can show up more often when people search for things online
why social media is awesome for keyword research
social media is where everyone talks about things they like if you listen carefully you can find out what words people use a social media agency knows this trick and uses it to help brands be more popular its like being a detective but for words you can see what people are excited about and what they talk about the most this helps you find words that are trending and getting attention also you can notice patterns in the words people choose and how often they use them these clues make it easier to pick the best keywords for your seo strategy
starting with hashtags
hashtags are those little words with the pound sign like this #fun they help people find posts on social media if lots of people use the same hashtag it means that topic is popular so if you see #coolshoes trending you know people are talking about shoes thats a good keyword idea also hashtags can show you what people are interested in right now they change fast so you need to keep checking if you use the right hashtags more people can find your posts you can even create your own hashtags to start trends this makes your brand stand out more on social media
checking trending topics
social media apps show trending topics these are things lots of people are talking about right now you can find trends on twitter facebook and even tiktok a digital marketing agency always checks these trends to find hot keywords for their clients if everyone is talking about summer fashion thats a keyword you might want to use
reading comments
sometimes the best keywords are hiding in the comments people leave on posts when someone says i love this cozy blanket cozy blanket could be a good keyword seo company experts know that reading comments helps them find words real people use
looking at influencers
influencers are people with lots of followers they talk about cool stuff if you see them using certain words over and over those words might be great keywords for your content social media marketing agencies watch influencers closely to catch new trends early
joining groups and communities
there are groups on facebook reddit and other sites where people talk about specific topics join these groups and see what words people use if youre in a group about gaming youll see keywords like epic battle or cool skins popping up a lot
using social media search bars
type something into the search bar on instagram or twitter youll see suggestions based on what lots of people search for these suggestions can give you keyword ideas fast its like a shortcut for finding popular topics
checking out competitors
look at what words your competitors use on their social media posts if their posts get lots of likes and shares those keywords are probably working well seo companies do this all the time to stay ahead of the game
using social media tools
there are tools like buzzsumo and hootsuite that help you see whats popular on social media digital marketing agencies use these tools to find the best keywords quickly you can try them too to make your keyword research easier
testing your keywords
once you find some keywords try them out in your posts see which ones get more likes comments and shares this helps you know which keywords are the best its like doing a fun experiment with words
why this matters for seo
when you use the right keywords more people find your website this means more visitors more likes and maybe even more customers thats why seo companies care so much about keyword research social media makes it easier and faster to find the best keywords
common mistakes to avoid
dont just copy other people always think about what your audience likes also dont use too many keywords in one post it can look spammy keep it natural and fun like youre talking to a friend
final thoughts
so now you know how to use social media for keyword research in seo its fun easy and super helpful remember to check hashtags trends comments influencers groups search bars competitors and tools this way youll always have fresh keywords to use
ready to take your seo to the next level partner with a marketing agency that knows all the tricks they can help your brand shine online and reach more people lets grow your business together
