if you’re using social media for your business then you already know timing is everything maybe you’re posting cool stuff but no one is seeing it why well maybe its because youre posting it at the wrong time the truth is every platform has its own best time to post and if you miss that window you might be wasting good content
in this guide will walk you through the best times to post on the big social platforms like facebook instagram twitter tiktok linkedin and youtube also if youre working with a social media posting marketing company or even a social media marketing agency this info will help you ask the right questions or even manage your content better if you do it yourself
facebook posting times
facebook is still a big deal especially for small businesses and older users people check it during lunch breaks or after work not so much early morning
best times to post
based on different studies the best times are
- 9 am to 11 am
- 1 pm to 3 pm
- and sometimes around 7 pm
weekdays are better than weekends for business stuff especially tuesday to thursday
what to post
if you have a social media marketing company helping you tell them to focus on fun but also helpful stuff people like pictures videos polls and short questions
also dont post too much people hate that once or twice a day is good
instagram posting times
instagram is more visual and younger people are here they like cool pics short videos and reels people check it all day but theres still best times
best times to post
- 11 am to 1 pm
- 6 pm to 8 pm
posting during lunch or after work hours gives best results avoid early mornings or late nights unless you’re targeting night owls
what to post
good pics and short funny or inspiring reels do really well stories are great too and if your social media marketing company is doing your page make sure they use trending audio and hashtags it really helps
twitter posting times
twitter or now called x is still useful if you know how to use it its fast and real time so timing really matters here more than other platforms
best times to post
- 8 am to 10 am
- 12 pm to 1 pm
- 5 pm to 6 pm
posting early morning works great because people check it before work during lunch and right after work weekends are slower unless youre posting fun or trending topics
what to post
keep it short smart and quick reply to things that are trending or talk about what’s happening right now your social media marketing services can help you use hashtags better and even plan live tweets during events
also photos and gifs do better than just plain text tweets if you post a link add a short comment too or people might ignore it
linkedin posting times
linkedin is different because its more professional people use it mostly for work stuff like networking jobs and b2b marketing
best times to post
- 7 am to 9 am
- 12 pm to 1 pm
- 5 pm to 6 pm
weekdays only mostly tuesday wednesday and thursday monday is too busy and friday is too lazy avoid weekends unless its a personal success story
what to post
post career tips news about your industry case studies personal stories of growth or anything that adds value if your business hires a social media marketing company they should plan content that builds trust and makes you look like an expert
also use simple images no fancy design needed and tag people if its about them it increases reach
tiktok posting times
tiktok is all about fun and creativity if you want to go viral you have to understand when your audience is online
best times to post
- 12 pm to 3 pm
- 6 pm to 9 pm
evening times are gold people are home and scrolling forever weekends are perfect for tiktok especially saturday afternoon
what to post
short fun videos use trends challenges memes or tutorials your social media marketing company should check what audio is trending and use that also dont forget to reply to comments and post often consistency is the key here
some people say 3 videos a day is good but even once a day is better than none
youtube posting times
youtube is not like the other platforms videos here stay forever but still timing helps a lot for getting more views in the first few hours
best times to post
- 12 pm to 3 pm
- 6 pm to 8 pm
post when people are likely to watch longer videos so mostly after lunch or evening weekdays and weekends both can work but sunday is one of the best days
what to post
educational videos product demos how to tutorials and vlogs work well make sure you have a nice thumbnail and good title your social media marketing company should also help you write proper descriptions and tags for seo
long videos are fine here but keep them interesting or people will leave after 30 seconds
