media buying is changing fast all over the world and egypt is no different before media buying meant putting ads in newspapers or tv and hoping people will see them but now with the internet and social media media buying is more smart more data driven and more focused on results businesses in egypt are starting to understand that they don’t need to spend money everywhere but only where the right people are
in this article we will talk about what is media buying in egypt how it is changing what are the new trends and what are the chances for growth we will also see how top digital marketing agencies in egypt are helping brands do better media buying
what is media buying
media buying means paying for space or time to show your ads
this can be on
- tv
- radio
- newspapers
- magazines
- billboards
- social media
- youtube
- apps
so when you see an ad on youtube or facebook or a banner on a website that is media buying
the job of the media buyer is to choose the best place and best time to run the ad and get the best return on investment
how media buying worked before
in the past brands would contact tv channels or newspapers and book ads for weeks or months
it was expensive and not easy to measure how many people actually saw the ad or bought something because of it
most of the time it was based on guesswork and experience
small brands couldn’t afford it only big companies did it
how it is changing now
now media buying is digital and more smart
you can run ads with a small budget and see real numbers
you can see
- how many people saw your ad
- how many clicked
- how many bought or signed u
- which ad worked better
this is possible because of tools like
- facebook ads manager
- google ads
- tiktok ads
- youtube studio
- analytics tools
media buying is no longer just about putting the ad it is also about data testing and results
trends in media buying in egypt
egypt is seeing big changes in how brands run ads here are some of the new trends
1 shift to digital platforms
more brands are moving their ad budgets from tv and print to online
why because people spend more time on their phones than watching tv or reading newspapers
apps like facebook instagram tiktok and youtube are now the top places for media buying in egypt
2 more small businesses running ads
before only big companies could do media buying
now even a local bakery or online shop can run facebook ads and target people in their area
this is possible because of low cost entry and easy to use ad platforms
3 data driven decisions
brands now want to see what they get from their money
they use data to decide where to spend more and where to stop
a campaign that doesn’t give clicks or sales is stopped fast
media buying is now all about return on investment
4 short form video ads
people love short videos and they watch them more than long ones
platforms like tiktok reels and youtube shorts are perfect for running 15 to 30 second ads
many brands in egypt now use short videos to catch attention fast
5 influencer and content based ads
instead of making ads that look like ads brands are now using influencers or creators to promote their product in a more real way
it feels more trusted and less like selling
top digital marketing agencies in egypt are mixing media buying with influencer marketing to get better results
6 geo targeted campaigns
businesses now run ads based on location
a cafe in maadi can run ads to only people who live near it
this saves money and makes ads more useful
geo targeting is a big win for local egyptian businesses
7 programmatic buying
this is a bit advanced but growing in egypt
it means using ai and machines to buy ad space in real time
the system decides where and when to place your ad based on data
it’s used more by big brands but is coming to mid sized businesses too
opportunities in egypt for media buyers
egypt is a big and growing market here are some of the chances for smart media buyers
1 young and digital population
egypt has millions of young people who are online every day
they use social media apps watch videos and search on google
this gives brands many chances to reach the right audience
2 growing ecommerce sector
more people in egypt are shopping online
this means more need for smart ads to bring traffic to websites and convert it to sales
media buying helps in every step of this
3 rise of arabic content
more content and ads are now made in arabic
this helps connect better with local users
media buyers who know how to write and test arabic ads can get better results
4 tools and platforms getting better
facebook google tiktok all have made their ad tools easier to use in egypt
they now accept local payment cards and support local currencies
this opens doors for more businesses to try media buying
5 agencies offering full service
eMarketing Egypt one of the best digital marketing agencies in egypt now offer media buying as a full package
they plan the campaign make the content run the ads and send the report
this helps brands focus on their business while the agency gets them results
how top digital marketing agencies in egypt work
these agencies don’t just run random ads they follow a process
step 1 understand the business
they ask what is the product who is the audience what is the goal
this helps in planning the right campaign
step 2 pick the right platform
not every platform is right for every brand
some do better on instagram others on google or youtube
agencies pick based on data and experience
step 3 create ad content
they make videos photos captions and headlines that get attention
good content is key to good results
step 4 run and monitor
they run the ads and check the numbers daily
they stop what is not working and test new ideas
step 5 report and improve
they send clear reports showing what worked and what didn’t
they learn and make the next campaign better
tools used by agencies
- facebook business manager
- google ads and analytics
- tiktok for business
- hotjar for heatmaps
- canva and capcut for design
- semrush for keyword research
challenges in egypt
media buying is not all easy there are some problems too
1 ad fatigue
people see too many ads and get bored
that’s why fresh content is needed all the time
2 weak websites or landing pages
you can run good ads but if your site is slow or not clear people will not buy
media buying must work with website design too
3 low budgets
some businesses want big results with very small budgets
but good ads need time and testing
they must invest smart not just cheap
4 tracking issues
some brands don’t have pixels or tracking set up
without data you can’t do smart media buying
top agencies always fix this first
tips to do better media buying
know your goal
is it sales leads visits brand awareness be clear before you start
target right audience
don’t show your ad to everyone focus on the people who care
test test test
always test different images text buttons landing pages
track every click
use tools to track what users do after clicking
learn from the data
use the numbers to make better ads next time
future of media buying in egypt
more automation
ai will help more in placing and testing ads
this will make campaigns faster and smarter
better local support
ad platforms will offer better tools and support in arabic
this helps local brands grow faster
mix of organic and paid
brands will not only run ads but also grow pages and content
this gives more trust and reach
growth of tiktok and video
more ad budgets will go to video short form and interactive ads
more freelancers and experts
not just agencies but also solo media buyers will rise
brands can hire based on project or results
faq
is media buying expensive
you can start with 100 egp per day and test it depends on the goal
how long to see results
some ads work in 3 days some take 2 weeks it depends on testing and offer
do i need to use all platforms
no pick 1 or 2 that your audience uses the most
should i hire an agency
if you are new or want to scale faster yes an agency helps a lot
what makes a good media buyer
someone who knows data testing audience and creative together
final thoughts
media buying in egypt is growing fast and changing every year
from big tv ads to small local facebook campaigns the game has changed
now it’s about smart targeting good creative and data driven decisions
businesses in egypt who understand this will grow faster than those who still spend without planning
and if you want to do it right work with top digital marketing agencies in egypt they have the tools team and ideas to help you get real results
media buying is no longer about spending it’s about growing
