ok so we always talk about facebook and instagram when it comes to social media marketing in egypt but let me tell you something real pinterest is slept on like big time but it’s actually super powerful especially if you doing performance marketing and want to target people who already know what they want yes even in egypt more and more people are using pinterest to search for ideas plan their goals and find stuff to buy and if you are a business or a performance digital marketing agency in Egypt you better pay attention to this platform before your competitors do in this article I will show you how to use pinterest to reach a high intent audience and boost your performance marketing results especially if you work with clients in Egypt or want to grow your own brand here
i’ll keep it simple like we talking over tea in a downtown cafe not some boring lecture ok
why pinterest is different from other platforms
so first thing you gotta understand is pinterest is not like facebook or tiktok or instagram those are for scrolling entertainment maybe wasting time
but pinterest is for planning people go there when they already know they want something but they just need to see ideas or options
they go there to search like they would on google like someone types best wedding dresses for hijabi brides or home office decor egypt or healthy meal plan for ramadan
that means they are not just browsing they are ready to act maybe not today but soon and that’s the kind of audience you want in performance marketing because they convert better
yes egyptians use pinterest too
i know some people in egypt still think pinterest is only for people abroad but that’s not true anymore
in 2025 lots of egyptian women and even men use pinterest to find inspiration for clothes weddings recipes kids rooms beauty makeup self care quotes you name it
and the cool part is when they find something they like they usually click to visit the website and maybe even buy or save it for later
if you are a business in egypt or a performance marketing agency in egypt and you ignore pinterest you missing out on quality traffic
how performance marketing works on pinterest
so performance marketing is all about results right like you don’t care how many likes or shares you get you want clicks leads conversions sales
and pinterest is great for that because it attracts people who are close to making a decision they’re already searching and saving stuff related to your product or service
when you use pinterest for performance marketing you focus on things like
- running promoted pins
- creating content that matches keywords
- linking to landing pages or product pages
- tracking what gets saved or clicked
it’s more search engine than social media so you gotta treat it different
step by step how to use pinterest for high intent audience in egypt
ok now let’s get into the steps what exactly should you do to make pinterest work for your brand or your clients
1 create a pinterest business account
first you need to switch to or create a business account this gives you access to analytics ads and other useful tools
go to pinterest and create your account or convert personal to business very easy takes 2 minutes
2 claim your website
this makes your content look more professional and helps with tracking you just add a code to your website header or verify through tag manager or wordpress plugin
this also makes your pins show your site name and gives access to rich pins
3 research egyptian keywords on pinterest
yes people in egypt search in arabic and sometimes english or even arabic written in english letters like hijab styles or akl sehaty
use pinterest search bar and start typing your niche like let’s say you sell skin care type that and see the suggestions pinterest gives you those are what people search
make a list of those keywords and use them in your pin titles and descriptions
4 make pins that match egyptian culture
this is super important don’t just use western style pins show images and ideas that egyptians relate to like colors they like modest fashion hijab friendly looks egyptian homes food traditions holidays like ramadan or eid
even the fonts and language should feel local so it connects better
5 use vertical images and good text overlay
pinterest prefers vertical images like 1000×1500 pixels and they should be clear clean and eye catching
add text on image like tips or benefits example top 5 ways to glow up your skin this summer or modern bedroom ideas for small egyptian apartments
this makes your pin stand out and gives the user a reason to click
6 post consistently not once a month
many people fail on pinterest cause they post 1 or 2 pins then stop and expect results
you need to post regularly like 5 to 10 pins per day at least for first 2 to 3 months
use a tool like tailwind or even canva scheduler to plan your posts
7 use rich pins for better results
rich pins are special pins that show more info like product name price or recipe ingredients directly on the pin
this increases engagement and trust especially for ecommerce or food brands
you activate this through your website and pinterest settings
8 run pinterest ads to boost traffic
yes pinterest has ads too and they work really well for performance marketing
you can promote a pin and show it to people in egypt who searched for related topics like you target people who looked up wedding planning or skincare or interior design
set a small budget test your creatives and track what converts best
9 use landing pages not home page
when someone clicks your pin don’t send them to your home page send them to a focused landing page that matches the pin content and helps them take action
like if your pin says best face cream for dry skin the page should show that product not your full website
this helps increase conversions a lot
10 track everything with analytics and pixels
pinterest lets you add a tag to your site to track what people do after they click your pin
also check your analytics to see which pins get most clicks saves and conversions
then do more of what works and stop what doesn’t
real example from egypt
i worked with a small local business in egypt selling planners and notebooks we started using pinterest and made pins about productivity self care journaling and we used arabic too
within 3 months they got over 20k monthly views and website traffic went up and they made more sales from pinterest than facebook during that time and they didn’t even run ads at first just organic pins
so yes it works if you do it right
content ideas for egyptian pinterest audience
here’s some pin ideas you can try depending on your niche
- hijab outfit ideas for summer
- small kitchen organization hacks
- healthy recipes for egyptian moms
- kids room decor on budget
- wedding planning checklist
- best perfumes for men in egypt
- skincare routine for oily skin
- gift ideas for valentine’s day
- simple workout plan for busy people
- ramadan decorations inspiration
always think what people are searching for and give them helpful ideas
mistakes to avoid
some common mistakes people make when using pinterest for performance marketing in egypt
- using only english no arabic at all
- posting once every 2 weeks and expecting miracles
- not using proper keywords
- linking to wrong pages
- low quality images or bad design
- not checking analytics or improving
just avoid these and you will already be better than 80 percent of users
how best marketing agencies in egypt can help
if you’re a business owner and feel pinterest is too much to learn or manage that’s totally fine
a performance digital marketing agency in egypt can help you create a full pinterest strategy from content to ads to tracking and testing
they already know what egyptians want and how to design pins that convert plus they have tools and experience
so instead of wasting time you can focus on your business and let the agency grow your traffic and sales
conclusion
pinterest is not just for fun or wedding dresses anymore it’s a powerful tool for performance marketers especially if you want to reach people who already have intent and are planning to buy or take action
in egypt the audience is growing and they are searching for real things like home ideas fashion food health weddings and more
if you follow the steps above and treat pinterest like a search engine not just social media you can get amazing results
and if you’re serious about growth and results maybe work with a performance digital marketing agency in egypt who knows how to make pinterest work for your brand
don’t wait too long or you’ll miss the chance while others use pinterest to grow their business
