If you’re thinking about doing direct marketing, then you should know that there are certain tools you can use to ensure that your campaign is effective and successful. While each of these tools has different uses, they can all be extremely beneficial to any direct marketing campaign, so it’s well worth taking the time to learn about them and figure out how to use them properly in your direct mail campaigns. Whether you’re creating aesthetically pleasing mailers on Canva or using CRM software to personalize your postcards, the right tools will take your direct marketing campaigns to the next level.
Improve Your Direct Mail Marketing
If you want to advertise your business with direct mail but you aren’t sure where to start, keep reading. Use one of the following five tools for a successful direct marketing campaign:
1. Create Landing Pages to Measure Campaign Performance
Before you send off a direct mail marketing campaign, make sure you set up a way to track its success. Use a landing page to collect data from recipients and monitor how many people complete your call-to-action. By using these landing pages, you’ll be able to determine which pieces of your direct mail campaign generated views and conversions. You can then re-run those campaigns and drop underperforming ones.
For this method to work best, your CTA should include a link that sends visitors to your website once they’ve signed up or ordered something from your online store. You can also use Google Analytics as an alternative tracking tool with different features and characteristics depending on your needs.
2. Verify Customers’ Addresses
When you’re mailing a list of customers, it’s important to check that each address is accurate.
Inaccurate addresses can cost businesses tons of money. If your direct mail never reaches your target market then you’ve lost the potential to convert them to becoming a customer. Using USPS address verification, you can make sure that each customer’s information is accurate and that you reach your customers the first time. This will reduce costs incurred by undeliverable mail and postal returns. In addition to making sure the address belongs to the right person, be sure to look for missing apartment numbers and ensure all units are separated from street addresses properly.
3. Use Software for Automating Direct Mail Campaigns
A direct mail marketing strategy is a very effective way to attract new customers. Use automation software to expedite your next direct mail campaign. This software sends postcards, letters, brochures, and other physical mail based on a pre-set schedule. These tools also help to digitize your audience targeting and tracking, allowing you to focus your efforts on creating valuable content. Software like MailChimp allows for both email marketing and direct mail automation, so keep this in mind as you consider the best tools for your direct mail campaigns.
4. Personalize Your Contact Information With CRM
Make sure your audience feels special with your marketing efforts by using customer relationship management software to personalize your mailers. This way, you’ll be able to include your customers’ names and other key details that will make them feel special as they open your advertisement. Moreover, with a CRM system in place, you’ll also be able to collect data on your direct mail and better track who opened it and if they took the desired action. This kind of data can be invaluable to making sure that you’re targeting your prospects in a way that’s relevant to them.
5. Invest in Professional Design Templates
If you have a business that sells consumer goods, then direct mail marketing is one of your best strategies for reaching new customers. Make sure your customers open your mail by creating aesthetically pleasing designs for your mailers. Software like Adobe and Canva are excellent options for eye-catching design templates. Once you’ve decided on a template, you can use the same style to design for your future direct mail campaigns.
It’s no secret that marketing today has become more complex, due to the sheer number of mediums that are available to businesses of all shapes and sizes. Keep this information in mind as you decide on the right tools for the job so you can effectively connect with your target audience.