Well, you already know Instagram is one of the top social networking platforms. It became a part of daily life for most people. So it automatically becomes a platform where you can find leads for your business. Because when there is a place where people gather around, that is a place for selling. So how many people are we talking about? More than 1 billion. Yes, you read it right, it’s ‘B’. That is the amount of active monthly users of Instagram. Just imagine how potential this platform holds. Many e-commerce people try to use this platform for that potential, but not all of them succeed.
So, how do you utilize this platform to generate leads for your business? There are some techniques you could follow.
BUSINESS ACCOUNT AND A GOOD BIO
The first thing you have to do is to set up a business account. Because Instagram offers more exclusive features to business profiles. It will come in handy for you in the process of generating leads. It offers some features like insights which give you more than enough statistics of your account and also about your followers.
The Next thing is adding a simple yet attractive bio. It may sound easy but not. You need to put some creativity here but also not to overdo it. Some tips to create a good bio are
- Add info about your business in a short form
- Use slogans or funny quotes that attract the viewers
- Use custom hashtags
- Add emojis but don’t spam it.
- Add call to action button which is limited to business accounts
- Add location in the bio that will help you to gain your follower’s trust.
ADD YOUR LINK
You can’t generate leads when you don’t have a landing page. So it’s obvious to add your target link, maybe a product page or any, in your bio. You can use it as a shortened url or if you need to add multiple links, there are some tools available that will provide you that feature. But Instagram allows a count to add only one link. You can also add your link in your posts, especially stories.
CREATE STRATEGIC CONTENT
Content is the heart of all. It shouldn’t just be plain text about your product or business. It should connect with viewers in various ways. Based on some surveys, viewers like the content that is relatable to them or that consists of their likable things.Business becomes successful when you have a clear plan. You always need to create content based on your target audience. Sometimes it may vary depending upon products, so you must have a content strategy that is consistent.
You have to create different types of posts depending upon the content. Sometimes there might be a need for a video, sometimes only photos are enough. These are some content strategies that some brands in Instagram follow
When you try to market a product, you can do these kinds of posts
- announcement post
- product features post
- product launch post
Seasonal posts are based on the time and the events that are going to happen.
- Year-end sales post
- Christmas special posts
- Thanksgiving day special posts
- Summer special posts
You can specifically post the contents that share information to the viewers like
- Educational posts
- Inspirational posts
- Famous Quotes
These are the posts that bring you more leads.
- Behind the scenes
- Product photography
- User-generated content
All the above-mentioned strategies are pointed towards engagement only. Engagement on posts is so important because that only makes your post move up in the timelines of your users. That’s how the Instagram algorithm does its work. Likes, comments, mentions, shares are part of engagement that decides the fate of your posts. They generate leads that can be converted into potential customers. There are some best ways to capture Instagram likes automatically for your posts that can give rise to potential leads for your business. Let’s see some of the techniques to attain that.
Using stories effectively
You should use Instagram stories effectively to create more engagement. There are some engagement stickers like poll, quiz, ask a question, countdowns, music available, which can urge viewers to interact with the post.
Pay attention to captions
A Caption is the area you can give the viewers both information and entertainment. By using creative techniques you can make the users interact with the posts such as asking questions and opinions, telling them to comment stuff, etc.
Insta live is the way
Hosting live sessions at regular intervals will help you to engage with your audience. It will help you to notify them that you are active and responsive.
CREATE CHECKLIST FOR POSTS
Wait .. you may ask for what? This checklist is to create a post that is high in quality as well as the content. This will help you to do this constantly if you tick each box every time while creating posts.
- Use only high-quality photos
- Retouch the photos in any other photo editing tool as per your need
- Maintain resolution and ratio for the videos same
- Follow the rule of thirds for your picture
- Create an alluring caption for your posts and add keywords.
- Use hashtags – find the best and most used hashtags that are relevant to your posts
- You can also schedule posts using some tools that will post content automatically.
Most of the Instagram business accounts collaborate with experts in their field or with influencers. It apparently drives more traffic to your page and creates more reach which means more leads. This may make you spend some penny but still, it generates more leads. You can still find influencers who don’t cost if you research well before approaching.
This is a feature that Instagram gives exclusively to business accounts. You can promote your page or products by spending some money. This will give you faster results, but still, you can attain that in an organic way if you maintain patience. Paid ads will target the people who you think as leads and run ads on their timeline.
These are some lead generation techniques that help you in instagram that will help you to convert users into your customers. Now don’t waste time and go find leads.