With over a billion users on Instagram, it’s challenging to build your business without having a social media presence. Above 75% of businesses are already on the platform, and thus does not mean everyone is getting achieved. Many still struggle to promote their products by making silly mistakes on the platform. Here, we will show you how to avoid stupid mistakes that help grow your online business magnificently. Let’s dive in.
Using Additional Popular Hashtags
Avoid extra popular hashtags like #love, as your posts only have a short life span for that hashtag. Utilize long-tail and branded keywords. For instance, if you run a fashion business, you may use hashtags like #fashionspot, #fashionking, #fashionqueen, etc. The people of the fashion community follow those hashtags.
Not Providing A Link In Your Bio
It is a minor mistake on Instagram. Yet, it still costs you the biggest drawback for your website traffic and conversions. If you ever added a link in the bio section to your site, followers don’t find a path to purchase your products after making decisions.
If your profile does not have a link, just stop reading this article and add a link to your website now. This silly mistake loses valuable customers every minute.
Neglect IGTV & Instagram Stories
Instagram introduces new features and updates frequently. IGTV is a long-term video format similar to the YouTube platform where you can upload videos from 15 seconds to an hour. Instagram stories are the short-term video format disappears after 24 hours, and thus users bring it in high quality. Creation of quality content takes more time, so there’s no way for an instant.
So, use live videos on the platform to directly interact with your potential followers, provide special offers, and conduct polls that help build your brand personality and trustability.
Not Grabbing Influencers
Instagram influencers are celebrities, bloggers, or others who gain massive popularity. Those who boost a vast authority among their audience can convince their fans to buy a service or product from a specific brand.
Join hands with the influencers who are relevant to your industry to obtain automatic likes for Instagram promptly for your posts. For instance, if you run an online healthy snack shop, don’t go with celebrities to promote your shop. Instead, select dirt consultants, fitness models, and brands related to veg cafes, etc.
Concentrating On Quality
Instead of uploading more content and developing a brand overnight, focus more on your attention on growing a solid business profile. In simple words, quality is more important than quantity.
Ensure to provide quality content at least once a week, and focus on bulk posting in your story section and IGTV.
Not Replying To Comments
Comments are the crucial part of engaging with your audience. If you avoid comments frequently, your audience interacting with your post will become less. And also, it’s the biggest mistake of marketing strategy.
Spend some time and respond to every comment of your audience positively. You may receive many negative comments for your business posts. Handle them via replying with warming comments.
Passing Over Instagram Analytics
You should monitor Instagram analytics regularly. It just looks like numbers, but it helps you to reshape your posts in a better way. Analytics is the best option in every social media marketing strategy because it showcases what’s going wrong and well clearly.
It clearly shows which content and post type sets well for your business & what to be removed for success. Also, monitor your analytics frequently to know your audience and the best time to upload your posts on Instagram.
Bringing Your Content In A Self-Promotional Way
Don’t bring up your content too self-promotionally. No one likes when a post is too promotional. Mix up funny and entertaining content with your promotional content to grab more audience. If you worry about making content relevant to your brand, then analyze what you love more from the profiles you follow. People always love to follow brands to engage with those brands. So, focusing on content creation that connects most of the followers is an important thing.
Mary Kyle is a content developer and marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.