The dazzling advertisement on the bus moving in the downtown Vancouver region is much more than a means of transportation. An advertisement does not just carry people. This is the brilliance of bus wraps and mobile marketing. For the businesses in Vancouver Car Wrap looking to stand out in a competitive market, this is a sure strategy to reach engagement across the city.
This article will discuss bus wraps and marketing advertising in the city of Vancouver. We will discuss the effectiveness of bus wraps in advertising, the cost associated, the reach of the advertising, and the design of the bus wraps.
Translating these marketing and advertising goals into action.
Ensure optimum and maximum visibility.
Vancouver is a well-known metropolitan city with very active citizens. Day in and day out, citizens are on the move to commute to work, to explore parts of the city, and of course to go the glorious mountains. This means There are of course advertising opportunities. A bus wrap changes a public vehicle to a billboard in action and guarantees that the advertisement is going to be viewed by people all over the city.
Unlike a bus, a billboard is affixed to a building, which does not allow for a diverse target audience, but rather a singular location. In a single wrapped bus, your business can gain exposure all the way from Robson Street to the residential areas of Kitsilano, and all the way to the busy Broadway corridor and beyond. Such sustained exposure and diverse geography helps reinforce brand perception and recall value.
Budget-Friendly: Better Value for the Money
When analyzing an advertising budget, the cost per impression is a crucial value to consider. It is at this comparison that we can appreciate bus wraps. Relative to television, radio, or print media, bus wraps advertising provides a much lower cost per thousand impressions (CPM) value.
This comparison shows that the design, printing and fusion of the wrap is a much lower cost than the advertised value of the wrapped bus. The wrap is with the company 24/7 for months to years if it is not damaged. There are no constant payments or fees for advertising, which makes bus advertising highly economical and an optimal investment. It provides greater value and exposure than typical advertising.
Accessing a Varied Audience
Having a bus wrap in Vancouver is advantageous because it is effective for connecting with multiple demographics. Your advertisement not only reaches viewers of a particular TV station and readers of a particular magazine. It is visible to everyone. This includes everyone who is outside on the sidewalk, driving, cycling, or using public transport.
People in Vancouver incorporate overall socio-economic statuses and a variety of backgrounds. If your ideal consumer is a UBC university student, someone working in the city’s center, or a family living in East Vancouver, this is the place to reach them. This strategy is essential for most businesses who are intent on broadening their customer base as well as their visibility in the market.
Making a Lasting Impression
For advertisement purposes, most bus systems will offer a large and impressive font ample space to place their advertisement while also being able to enjoy their bus ride. It voids spasific designs however, as the bus is three-dimensional, the sculpt which the bus is in will make the edges pop. Providing bus riders with story associated with your brand will amplify the advertisement and offer vibrant imagery while describing your bus.
Humor, thought-provoking illusions, and engaging graphics have been seen in successful campaigns intertwined with different functionalities of the bus. Now, think of wheels, an integral asset of the bus, merging seamlessly with the advert you are trying to promote, or the windows of the bus, integrating with a picturesque landscape. This is an example of the kind of imagination you will need to do in order to create a unique and memorable design that will rise above the visual clutter of the city. A bus wrap designed properly will not only serve the purpose of advertising, but will also amuse, and capture the attention in a positive way, which will last for a long time.
Tips for an Effective Bus Wrap Design.
Excited to let your bus wrap promote your business? A clever bus wrap design needs much more than an original idea and requires critical thinking. To make sure that your design is not ignored for the bad reasons, go through the following guidelines.
1. Keep It Simple and Bold.
A bus that displays your advert will only take a few seconds to pass through a given distance, and that is the time in which the user will get an opportunity to register your design. The idea should be easy to understand in a glance. It is advisable to use bold, easy-to-read fonts; bright colors of contrasting shades; and text that is to the point. Avoid making the fatal mistake of adding an excessive amount of text or too many small images.
