Since Instagram introduced business profiles in 2016, the biggest dilemma among brands that used the social media platform was whether to migrate to a business profile or maintain their account. And while the fact that the conversion is free has facilitated the decision of many organizations, with more than 25 million professional profiles on Instagram, some brands are hesitant to do so because they fear it could affect user engagement and their number of followers.
On the contrary, many advantages are waiting for you once you make the switch. To help you decide, we’ve put together the top six benefits of switching from a personal Instagram account to a business profile:
Monitor your performance using Instagram Insights
Every business owner or marketing commercial who has tried to expand their reach on social media would like to know if their marketing efforts are effective or not, and one way to find out is through analytics. When you switch to a business profile on Instagram, you get access to Instagram Insights, its integrated analysis tool, which provides valuable information about your followers and the performance of your posts.
With Insights, you can check your engagement rate and see how many likes, comments, and shares have been made in your posts. You will also learn more about your followers, how to know if most of them are male or female, their age group, the location of those followers, as well as the hours and days when they are most active on Instagram.
You can also view analytics for your Instagram stories by accessing your profile, clicking the menu icon located in the upper right corner, and tapping the graph icon.
Knowing these details will allow you to gain a greater understanding of your audience and measure the impact of your marketing strategies on Instagram. It will also allow you to modify your strategies, such as content optimization so that you can achieve your goals more efficiently.
Schedule your posts on Instagram
Users can now schedule their posts on Instagram. Before this development, users who wanted to schedule their posts on Instagram would receive a notification when it was time to post, with their caption and photo.
Now, users of the business profile can schedule their posts and they are automatically published on Instagram without having to deal with reminders or push notifications. It is important to note, however, that users of the Instagram business profile need to have their account connected to their Facebook page and use an Instagram appointment like Later. Unlike Facebook, Instagram posts cannot be scheduled naturally within the app.
Share links in your Instagram stories
Not only can you share the link to your website and promotions in your Instagram bio, but you can add them to your Instagram stories, too.
This is a great way to increase the number of visitors to your website and also boost sales of your online store, especially if you have ongoing promotions. If you have been struggling to get more email subscribers to read your newsletter and click on your links, it may be easier to get interactions from Instagram users through your stories.
With around 400 million daily active users, the potential of Instagram stories seems to be very good. There is only one caveat. Only company profiles with at least 10,000 followers can add links to Instagram stories. If your followers don’t reach that number, that’s fine. You can still post to Instagram stories and promote your link as text or add your link to your bio and invite your viewers to go to your bio and click on the link there.
In the meantime, work on engaging users and getting them to start following your brand.
Increase your posts and run ads
Increasing posts and running ads on Instagram are economically effective ways to expand your exposure on this channel, increase engagement among target users and gain followers, and these functions are only available for professional profiles. Advertising tools on Instagram not only allow you to organize and display campaigns but also allow you to track them.
With about 75% of Instagram users acting after seeing ads on Instagram, like clicking on the website link or making a purchase, there is no doubt that booking a budget for Instagram ads is a good idea. If you’re still hesitant to try this feature, imagine that most of your competitors are running ads and gaining significantly more followers. The only way to be competitive is to run ads too.
Sell on Instagram through posts with the option to buy
Business profile on Instagram can also tag your products with Shoppable Posts and sell directly from your Instagram posts.
Be sure to post attractive photos to draw users’ attention to your content. With the right images, good captions, and relevant hashtags, you can increase your online sales just by branding your products on Instagram.
Tagging your products on your post will allow Instagram users to see more information about them, such as the product name, price, and the link to your website, where they can make a purchase. You can mark up to a maximum of five products per image and up to twenty products per carousel. In addition to appearing in your followers’ feeds, Instagram users will also be able to see the “Buy” feed on their Instagram profile.
Increase your overall Instagram engagement
When you switch from a personal Instagram account to a business profile, you get access to so many features that allow you to improve your engagement with your target users and your followers.
In addition to being able to use these tools to increase your exposure, you also get access to tools that allow you to evaluate your marketing strategy on that platform, allowing you to act quickly and modify your strategy whenever necessary.
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