Have you built an understanding of your target audience yet? If not, then you must be struggling to connect with them. To run a successful WooCommerce store, the first and foremost thing is to build an understanding of your customers. If you are unaware of your customers, you won’t be able to bridge healthy connections with them. To be able to know about your customers, you need to extract some useful data, and one of the best ways is through customer checkout fields in WooCommerce.
With the information gathered in WooCommerce through custom checkout fields, you can offer your customers the best, ensure efficient order management, minimize order processing issues, cater to specific customer requirements, and more.
In this blog, we will address the top 5 types of customer data that you can gather from the checkout fields and the reasons for gathering this information. So, let’s dive into the details.
Top 5 Types of Customer Data to Extract From Checkout Fields
1. Customer Name
For many, gathering the customer’s first name and last name might sound useless, but trust me, it is not. The first step of knowing your customers is knowing their names, and that is the only way you can offer them personalized experiences. Be it any custom email, an invoice, or a thank you message, you will always need the customer’s name. With the custom checkout fields, you can effortlessly fetch this data and use it where required.
2. Email Address
After order placement, communications are crucial and essential, and one of the mediums to communicate is through email. With custom checkout fields, you can mark the email as a mandatory field and extract that information for necessary interaction. Whether it is the order confirmation message, shipping updates, or the payment receipts, email is your go-to source. This email can also be used as a marketing strategy in the future to update your customers about something exciting on your site.
3. Contact Number
There are a few instances where you need quick and swift responses from your customers, and in such situations, communicating through email is not a wise option. For quick communication, you need the customer’s contact number so that you get an instant response. By marking the contact number as a mandatory field in the WooCommerce checkout fields, you can pave the path for effortless and swift communication in the future.
4. Order Specifications
You need to understand the peculiar customer requirements and instructions regarding the items for which they have placed their orders. To cater to such specific requirements, custom checkout fields play a pivotal part. These custom fields are where customers tell you what they want exactly. They can specify whether they need gift wrapping, their preferred delivery date and time, or a simple note about their order.
5. Billing and Shipping Address
Although there is an address field in the default checkout page, there are a few situations where you need more details. For instance, you might need to know the exact apartment number, the building name, or other relevant details. In situations like these, you must include custom checkout fields. The edit checkout fields WooCommerce plugin allows you to include checkout fields of 19 types, where you can add fields to extract the data you need. You can’t process payments or deliver products without knowing where to send them. With this additional billing and shipping information, everything operates flawlessly.
Why You Need To Extract Customer Data In WooCommerce?
Before concluding, you must know why you need to extract this data by including custom checkout fields.
So, here are a few reasons why you must extract the customer data:
- Improved Customer Experience
- Efficient Order Processing
- Marketing and Sales Opportunities
- Better Customer Support
Conclusion!
The checkout field in WooCommerce extracts some useful data, and to extract the data you actually need, you need to add custom checkout fields. With this inclusion of checkout fields, you can treat your customers in the best way by catering to their specific needs and ensuring order accuracy. So, get the WooCommerce checkout field plugin installed to add these custom checkout fields.
