Primary and secondary packaging of eyeliners according to their types and formulas:
Eyeliners are a staple in our makeup bags, but ever wondered how much effort and hard work goes into making one? Probably not. Well, eyeliners may look like a simple cosmetic product but their manufacturing is by no means simple and easy.
Types of eyeliners:
- Pencil
- Liquid
This is the most basic classification of eyeliners. Both types have subcategories.
How eyeliner is made?
Both pencil and liquid eyeliners are made from pre-weighed ingredients. Ingredients are usually dry and emollients are added to turn them into a mixture.
Example of color pop:
Cosmetic companies put a lot of effort into perfecting the consistency and color of their eyeliners. Color pop is a great example. They manufacture, assort, and pack their eyeliners manually i.e. everything is done by hand. It is a painstakingly long process.
Thickening agents, emollients, and film-forming are three main agents used in all eyeliners.
- Waxes are thickening agents.
- Stearyl heptanoate is used as emollient and
- Color pigments such as iron oxide, titanium dioxide, and Prussian blue are added.
Packaging for eyeliners:
Secondary packaging for both types of liners is the same but primary containers differ.
Pencil eyeliners:
Pencil eyeliners can be simple liners with a wooden body like a pencil or they can be in guided revolving plastic containers. Guided pen liners also come under the category of pencil eyeliners. People who don’t have steady hands or face issues with applying equal liner on both eyes prefer pencil or guided tip liners.
Colors:
Pencil eyeliners come in a wide spectrum of shades as compared to liquid ones. Black, brown, and teal are the most sort after shades but you can get almost any color you want.
Pencil liners can be both:
- Regular
- Waterproof and smudge-proof
No matter what the formula may be, the packaging is similar for both regular and waterproof pencils.
Primary packaging:
Primary packaging for pencil eyeliners is usually plastic eyeliner tubes with the option of customized colors and graphics. Shape, color, size, and dimensions of the containers/tubes can be customized according to the required specifications.
Secondary packaging:
Secondary packaging is a corrugated or Kraft foldable box. This box contains all the information about the product. It contains all the ingredients used, shelf life, and expiration dates. Apart from providing information, Custom eyeliner boxes play a vital role in branding and marketing strategy.
Liquid eyeliners:
Liquid liners are mostly waterproof, smudge-free, and transfer-resistant. Younger people prefer liquid eyeliners because it provides more precision and sharp edge to the eye.
Colors:
When it comes to liquid liners, the shades are limited. You can get black, brown, golden, silver, and metallic shades for eyeliners in a liquid formula. Some brands have started selling colored shimmery glittered eyeliners but they are not very common.
Primary packaging:
Primary packaging for liquid liners is a plastic or glass container with an applicator/guided wand. The cap of the eyeliner contains the wand/applicator. It is vital to design the cap in the shape of a handle that consumers can hold with convenience. Consumers prefer eyeliners with a convenient and easy to hold wand because grip/hold over the applicator is important to apply liner accurately.
Secondary packaging:
Secondary packaging for liquid liners is a corrugated box but dimensions, shapes, and styles are different. They usually come with a plastic or Kraft tray holder at the bottom. This tray provides a cushion to the product against outside impacts. Liquid liners have a more delicate and fragile primary packaging and their secondary packaging must be designed carefully to protect the containers.
Apart from protection, like any other cosmetic, the secondary packaging must mention all the ingredients, warnings labels (if any), expiration date, and shelf life.
Branding:
These boxes will be acting as your silent salesperson in a retail setting, so investing in a customized and personalized design is paramount.
Conclusion:
Eyeliner is one of the most sorts after products, whether one wears it regularly or occasionally, almost all women own at least one eyeliner. Eyeliner is one of those products whose success depends entirely on the packaging. An eyeliner with great formula is bound to fail if the applicator doesn’t provide a firm grip. So, it is an absolute necessity that you put thought, effort, and budget into custom packaging for your eyeliner products.
