Every business or profession requires digital marketing to break through in the market at the current time, and so do dentists. A dental SEO agency can only help dentists make their profession visible in front of the audience. As a dentist, you may look for SEO agencies but
how do you rank on the internet, that’s the real question. Read our blog and learn the strategies that help you rank #1 on the internet.
What Is Dentistal SEO?
Before moving to Dental SEO marketing and strategies, let’s understand what dental SEO is. So, Dental SEO refers to a process that helps your dental practices appear higher in search engine results. As everything evolved with digitalisation, so do people. Nowadays, they look for information from the internet. Dental SEO will increase your visibility on the internet so more people will be aware of your services. Ultimately you will get more patients coming to your clinic.
Strategies To Rank On The Internet
We now have a better understanding of dental SEO. When you approach a dental SEO agency they will imply multiple strategies to rank your website. Let’s scroll down and read out those strategies:
1. Checking Errors In Technical SEO
Proper Technical SEO is essential if you want to rank on SERP (Search Engine Result Page) as it has a 30 – 40% contribution in rankings. Technical SEO assures that your website is quickly and easily accessible to search engine crawlers. Google like search engines offers top search results to its users, if your website doesn’t load quickly, users will skip your page and your website won’t be considered relevant. If you are not very familiar with such aspects of the website, don’t worry. Your hired company for dental SEO services will take care of this.
2. Claim Your Google Business Profile
Your Google Business profile is essential for your business’s growth. If you have managed your business information, you have completed the first step to rank higher on Google Maps. When patients search for a nearby dental clinic, they will find your clinic with crucial details, such as location, working hours, contact details, reviews, and practice photos. Hence, they are more likely to visit your clinic.
3. Update Your Google Business Profile
Once you claim your Google business profile, the next step is to update your profile. Add your phone number, address, name, photos, and other details. This will display your business on the internet and help your patients with a brief description of your business. Make sure to add the latest and high-resolution photos of your practices, they will attract patients to come to your clinic.
4. Google Business Profile Optimisation
Once you claim your profile and add all the details, optimise your profile, so that it ranks easily on the internet. Follow the below written steps:
- Use Primary Category and select Dentist instead of Dental Clinic in the category.
- Choose the secondary category and add your offered services in this category.
- Add services to the services section.
- Use location slots and fill in your location details.
- Add at least 50 photos to your profile.
- Add products if you offer products as well.
5. Keyword Selection For SEO
One of the key points in dental or any kind of SEO is keyword selection. Select keywords according to which you want to optimize your website. Keywords could be short tail or long tail and if you don’t have adequate knowledge of keywords, you can hire an SEO company. They will help you with the best keywords according to your business, competition, market trends, and targeted audience.
6. Blogs For Your Website
Add blogs to your website that contain valuable and engaging content. It will encourage patients to view your practices and will create trust. As patients will visit your website frequently, and spend more time there, google is more likely to promote your site. Your online visibility will increase, which will benefit your profession and help you earn more money.
Our Verdict
Dental SEO services are to increase the online visibility of a dentist’s practices. It includes multiple strategies, such as keyword selection for SEO, google business profile optimisation and updation, checking errors of technical SEO and fixing them, and more. Drop a comment and let us know if you are using any of these strategies for your business. If not do try these strategies and leverage benefits.
