So, you are here just because you want to become a digital marketer. Maybe and probably wondering if you are going to sign up for a course or just learn by watching YouTube videos. YouTube videos or Digital Marketing Courses, each has its pros and cons. so let’s check which makes the right decision for you. Let’s break it down
Digital Marketing Course: Is It Worth It?
A digital marketing course can give you a head start. Here’s why:
- Organized Learning
- Expert Guidance
- Certification
Organized Learning
There is a proper structure for a course in digital marketing. First, you start with basic and then move on to quite advanced topics like SEO, Google Ads, and social media marketing like a step-by-step roadmap.
Expert Guidance
Many courses are led by experienced mentors. If you get stuck, you can ask questions and get support directly. YouTube doesn’t really give you that kind of interaction.
Certification
You often get a certificate upon completing a digital marketing course. It may assist you when searching for a job or seeking clients. It shows you spent some time and effort learning the right thing.
Learning from YouTube: Why People Love It?
YouTube is full of free content, and that’s one of the biggest draws. Here’s what you get:
- Free Content
- Learning at Your Own Pace
- Variety of Content
Free Content
There is no fee bill to pay your money here. You find tutorials on everything, right from how to run Facebook ads to mastering SEO. It is a good place for newbies to learn basics and try their hands on digital marketing without paying a penny.
Learning at Your Own Pace
With YouTube, you’re the boss. Watch videos whenever you want, pause, rewind, or skip to the parts you need. It’s super flexible, especially if you have a busy schedule.
Variety of Content
Since there are quite many digital marketing trainers on YouTube, you are exposed to many varied teaching styles. If you do not understand a particular concept from one video, you will easily find another to help you understand the issue.
What’s Missing in Free Content?
Even though YouTube is packed with videos, it’s not always perfect. Here’s where it might fall short:
- No Structure
- Quality Can Vary
No Structure
It’s impossible to get a clear learning path on YouTube. You will absolutely get lost in the tutorials on YouTube. As, you’ll be watching a video about developing strategies through social media and before you know it, some tutorial related to email marketing pops right in front of you.
Quality Can Vary
Anyone can upload a video. While some creators are great, others might not explain things well or give outdated information. You have to spend time finding the right tutorial with expert knowledge.
Cost vs Time: What Matters More to You?
- Investing in a Course
- Saving with YouTube
Investing in Course
Of course, courses generally cost money, but think of it like an investment. If you’re serious about making a career in digital marketing, it could end up saving you some time, helping you learn faster, and all that.
Saving with YouTube
If you’re just exploring and not ready to commit, YouTube is a great option. But remember, you might need to spend more time researching and piecing things together on your own.
Which One Should You Choose?
It really depends on what you need. If you want a structured learning experience with guidance and a certificate, a digital marketing course might be your best bet. But if you’re okay with exploring different topics on your own and want to save some cash, YouTube is a solid choice.
Some students or working professionals approach both methods. They learn free content on YouTube first, to get a basic understanding of the course, and then register for a digital marketing course for the advanced concepts.
Final Thoughts
Digital marketing is a highly diversified field and can’t be learned at one time. Whether to take a digital marketing course or rely solely on YouTube, the most important thing here is to keep the consistency and trends updated. Happy learning!
