How to Display Location-Specific Products with WooCommerce Geolocation

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Are you facing the experience of having customers from different regions who land at your store? And then you notice that the products they are looking for aren’t available in their countries. Or maybe you want certain products to hide from specific places? That’s where geolocation-based filtering comes in.

Using the WooCommerce plugins, you can make your store more likely to be smart enough to hide and display store products based on where the customer is shopping from.  It doesn’t matter that you want to target a certain market, hide a product, or even just block a whole region. With geolocation, you have a full hold on which product or category of your store to display or hide. That’s not all you can also have the ability to display to whom you want. 

So, you might be wondering how you can operate these geolocation features. Well, no worries because we are getting right into it. 

Why Location-Based Product Filtering Needed?

Before we get started with how, let ‘s  deal with why. So why does one need to display or hide products when it comes to location? Well, let’s find out. 

Avoiding Restricted Regions: Due to legal shipping or licensing reasons, some products may not be available. Therefore, filtering ensures only eligible customers see them.

Reduce Spam & Fake Orders: Certain regions may have high fraud rates or irrelevant traffic. Geolocation helps you filter out unwanted orders before they even happen.

Improve Customer Experience: Showing customers only what they can buy means fewer disappointments and more conversions.

Optimize Marketing Efforts: Running regional promotions? Only show products relevant to users in a specific area instead of flooding your whole store with unnecessary offers.

How to Set Up Location-Specific Product Filtering in WooCommerce

Step 1: Get yourself a Geolocation Plugin

Sadly, your store doesn’t have a built-in WooCommerce Geolocation filter for products, so you’ll need a plugin that can do the heavy lifting for you instead. The Geolocation Based Products Filter for WooCommerce is a solid choice because it lets you:

1. Block users from specific countries or regions 
2. Hide products, categories, and pages based on location
3. Redirect restricted users to another page
4. Show a custom message when access is denied
5. Whitelist specific IPs

After installation, you can activate this plugin and apply filters. 

Step 2: Detect Customer Location

Your plugin will use an IP-based database to detect where visitors are browsing from. To enable this:

1. Head to the plugin settings.
2. Enable Automatic IP Detection so the system recognizes users’ locations in real time.
3. Test it with a VPN or proxy to make sure it’s working.

Well, your store now knows where your visitors are coming from. Now let’s set some rules.

Step 3: Create Rules to Restrict or Show Products

Time to put the power in your hands! In the plugin settings, look for Product Restriction Rules and follow these steps:

1. Click Add New Rule.
2. Select the Country or Region you want to apply the rule to.
3. Choose whether you want to hide products, categories, or entire pages.
4. Set up IP exceptions (if needed). Maybe you want wholesalers in a restricted region to still see your products? Just whitelist their IPs!
5. Save the rule and test it!

Now, users from blocked locations won’t be able to see or buy certain products.

Step 4: Customize What Restricted Users See

If someone from a restricted region visits your store, what should they see? Instead of giving them a confusing error, you can:

1. Show a friendly custom message explaining why they can’t access certain products.
2. Redirect them to another page (like a general catalog or shipping policy page).
3. They can contact support if they assume there’s an error.

This makes the experience of users easygoing and saves them from any confusion.

Step 5: Restrict  Certain Regions (If Needed)

Maybe you don’t just want to hide products—you want to block users from certain regions entirely.

In your geolocation settings, you can:

1. Select countries or regions to restrict.
2. Decide whether they get an error message or a redirection.
3. Set up a short-lived  ban if you only want to restrict access for a certain period.

This is great if your store isn’t available in specific regions or if you’re dealing with a high level of spam from certain areas.

Bonus Tip: Check Your Filters Before Going Live

Once you’ve set up all your geolocation rules, don’t just assume everything works perfectly—test it out!

Use a VPN to browse from different locations and see if your rules apply correctly.
Ask a friend from another country to check if they can see restricted products.
Double-check that restricted users get redirected properly.

In Summary

With WooCommerce geolocation filtering, you’re not just selling products—you’re creating a unique shopping experience. Whether it’s avoiding fake orders, showing country-specific catalogs, or blocking spam traffic, geolocation tools give you the control you need.

So go ahead, set up your store to display location-specific products, and give your customers a custom shopping experience!

About Post Author

Anurag Rathod

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