Display packaging is the main source of showcasing the products to attract people to sale point. It is not just a container or a counter top, it is a tactical tool for prominence and brand relevance. It has the power to drive impulse purchase by showcasing the product in a unique way. Understanding the consumer’s psychology is an actual science behind it.
It is all about how the products and packaging are displayed to attract consumers in high-traffic areas. This article will tell you about all the factors of display, including strategies, principles, and the psychology behind it.
Choosing the Strategic Display Format
Display format directly impacts sales. It displays the product in the best possible manner to increase in-store engagement and boost sales. Here is the breakdown of the format:
- Boxes placed on the countertop create an appealing look.
- Being near the billing station encourages the last moment purchases.
- Large dumb bins near entry and exit points containing promotional or seasonal products to attract customers with their casual design.
- Place medium-sized floor stands to guide shoppers and to highlight the featured product during its promotion or launch.
Elevate Your Sales With the Design Principles.
An effective design principle plays an important role in display packaging. It is not only about visuals; it is a game of psychology. It attracts the maximum number of customers to the product just by displaying it properly. It increases product clarity and brand coherence. Following are some design principles that elevate the product sale:
1) Bold Visuals
Bold colors and contrast creates eye-catching appearance. Using vibrant accent colors on clear backgrounds of light or dark shades such as bright red against black or white background guide consumer’s attention and highlight all the product features naturally in the ads and promotion messages.
2) Cohesive Branding
Logo placement, typography, brand colors and imagery should be consistent across all the display types. To ensure seamless in-store branding experience and visual identity, a consistent display from compact bins to towering stands is crucial.
3) Attract Emotionally Through Design
The design should tell a story just by its appearance. Packaging should connect you emotionally with the customers through your design. Incorporate the visuals of products’ origin, QR code, and ethical claims directly on display. Let the shoppers explore your values from that display.
4) Function Meets Format
Aesthetics and practicality are equally important for display. Features like built-in dividers, pull-out trays and easy to access compartments which simplify restocking and customers’ interaction ensures the visibility and organization of your products.
Step-by-step Display Packaging Guide
1. Identify the Target Audience.
First of all identify if you are targeting the elite class, upper-middle or lower middle class people. Design your packaging accordingly. Ignoring the target audience or not fully understanding them may cost you loss.
2. Focus On the Reason
Focus on the reason why you are displaying the product, highlight its benefits and plus points, instead of just showcasing it.
3. Keep It Concise
Use concise, clear, transparent, and high-quality visuals like high-resolution images, bullet points, and bold fonts to attract the buyers, especially those who are on a mission and have limited time.
4. Embrace Trends
Highlighting the seasonal themes and current trends plays a positive role in increasing impulse purchase. It helps buyers to stay on trends while getting the things according to the season.
Human Psychology
It is a human psychology that you might walk towards the product that feels appealing at first glance. And it is no surprise that you are convinced to buy that product just by feeling compelled towards it because of its display.
It happens because your brain responds to the emotional trigger, and you sometimes end up buying something you had not planned on. By understanding this psychology, you can strategically improve your design displays to engage consumers’ emotions and convince them to act quickly.
Science Behind Effective Display
Understanding the psychology of consumers is not enough to make them buy your products. An effective display of the product is essential to drive in-shop engagement and impulse purchases. The following factors play an important role in making the display of packaging effective
A) Power of Suggestion
Encourage and convince your buyers to review your product and to suggest it to others if they found it effective. Ask them to post the unboxing video online if they are active on social media.
B) Sustainable Display
In this era of industrialization, sustainability is very important. Eco-friendly, biodegradable, reusable, and recyclable packing plays an important role in attracting consumers especially the younger generation.
C) Technology Integration
Display packaging is evolving and using QR codes, AR triggers and NFC chips to turn the packaging into an interactive and convenient experience. In-store promotion and product education has been very convenient due to the technology integration.
Partnership with the Experts
Always hire or partner with the experts for reliable execution. There are many companies with specialized services for your display packaging, offering:
- Custom structure
- Graphic prototype
- Pilot run for market testing
- Accessible production with cost-effective options
- Logistical upkeep for planning and shipment
Identifying the Shoppers’ Behavior
Curiosity
Embossed or textured packaging elevates the consumer’s curiosity and convinces him/her to look closely and to touch the product.
Eye-placement
A sleek countertop display can be eye-catching as shoppers spend 80% of their time within 3 levels below or above the eye-line.
Trust
Trust is the only thing that can drive the consumer towards your display and products again and again. Clean presentation with organized tiers and compartments encourages trust.
Conclusion
Grabbing the consumers’ attention and convincing them to buy your product these days has been more difficult and complex than ever. Thoughtful consideration for every display is very important and has a great impact on visual representation and functional ease. A huge percentage of sales depends on display packaging. If your product is first class but the packaging is average, it will be difficult to attract the target audience to it.
To stand out in the market full of similar products, it is very important to display it in an interesting manner which highlights its features in a very practical way. By following the guide, strategies, principles and considerations discussed above, you will be able to execute flawless packaging with amazing displays in no time.
