Are you fed up with losing money on Facebook Ads?
Or, are you looking to get a better return on your Facebook ad investment?
For getting better results from advertising ads, make sure you reach the right audience through strategic social media marketing.
While advertising on Facebook ads, it’s key important to learn – how to optimize your advertising ads via Facebook campaigns and many other more?
If you fail to constantly enhance your Facebook campaigns, there is the maximum possibility that your results will start declining massively. If you truly want to gain a great campaign ROI, lessen your advertising budget and maximize the ratio of conversions, learn the rules of Facebook ad optimization.
Here, in this write up, we have made full efforts to make you aware of the right tips to optimize your Facebook ads.
Let’s discuss what are the key tips to optimize your Facebook ads.
Key tips to Optimize your Facebook Ads.
- Optimize Audience
- Optimize Reach
- Run Retargeting Campaign
- Set up Auto-Optimization Rules
- Optimize Images
- Image testing
- Optimize Content
- Use chatbot
- Select the right campaign objective
- Schedule ads
- Conclusion
Key Tips to Optimize your Facebook Ads.
Optimize Audience
Observe keenly whether your ad is delivering and reaching the right audience or not. Do check the ads manager to view the breakdown, to see which gender, which age, which city connected with your content. It’s also important to understand what kind of interests and preferences your customers have. Use audience insights analytic tools for more benefits.
Facebook very often updates its algorithms, which can affect how a person can be perceived to have a hobby or behavior. More so, a person’s preferences may change over time. That’s why it is recommended that you keep your eyes on the insights, so you can determine exactly where you need to pay more attention.
Optimize Reach
One can optimize its reach via few cost-effective ways:
- You can either maximize organic reach by leveraging Facebook SEO which results in an automatic increase in organic traffic
- Or you can reduce CPMs (Cost Per Impressions). Generally, videos have cheaper CPMs. Creating a video ad that evokes emotions and boosts people to take action is a wonderful trick.
Run Retargeting Campaign
Those who are already interested in your products are more likely to converse than first-time visitors. Run retargeting campaigns for those who are familiar with your products. To convince your frequent visitors to buy your product, show more interesting features, social proof, and customer reviews. You can wish to give them discounts as well.
Don’t forget to take advantage of a marketing funnel when you run a targeting funnel.
Set up Auto-Optimization Rules
You can set up automated optimization rules in Facebook Ads Manager and this feature is called Facebook automated rules. It’s free for anyone advertising on Facebook.
How to set up Facebook auto-optimization rules:
- Go to the Facebook Ads Manager
- Select one or multiple campaigns/ads/ad sets
- Click on the “Edit icon” in the right-hand menu
- Click on the “Create Rule” button
- Set up automated rules conditions
For example, one can direct Facebook to pause any ad that reaches up to 5 ad views or lower the bid on ad sets. It is also recommended, one can also set up an email notification to receive an analysis of the last 24h automated changes to your campaigns.
Optimize Images
Indeed, posting concise and relevant images is the most important factor when it comes to keeping your customers engaging and retaining. That’s why they put attention-grabbing pictures to get a higher engagement rate. Try to make high-quality, impressive, and eye-catchy post images. The more closely focused on the quality of images, the more likely you can maximize your click-through-rate and conversion rates.
Image Testing
Images are the most integral element of your ads and the most primary factor when people decide whether to click a post or not. Do test different images and don’t forget to observe keenly which one maximizes your click rate.
Once you are able to analyze the best images, find more of the same style and keep testing. Keep looking at click rates to observe how big a difference an image can make.
Optimize Content
Devote a few minutes for a good title and a few opening lines to appeal to your audience. Tell your readers something that drags them to keep reading your content. The more people are attracted to your ads, the more they click, and the more you will reduce your ads cost.
Use Chatbot
Send free, personalized messages to customers who have already contacted via chatbot. This is the most effective way to sell more while spending less on ads. You simply need to set up a chatbot for the same.
Select the Right Campaign Objective
Before setting up a new Facebook ad campaign, it’s important to choose the campaign objective. The campaign’s objective tells Facebook what’s the aim of your advertising campaign. It is important to keep in view and always choose the campaign objective that seems similar to your advertising goals.
Simply, you are telling Facebook to auto-optimize your ad campaign.
For example: if your aim is to create brand awareness in a specific location, select the “local awareness” objective. If you have to make new trial signups, select the “conversion” objective.
By doing this, Facebook will know how to optimize your campaign’s reach to the next level.
Schedule Ads
It’s a matter of concern, what is the right time to post on your social media. And the answer for the same is, it majorly depends on your demographic and what time your visitors are online.
Facebook provides you the option to segment your ads by days and hours. This option comes only with a lifetime budget. This precondition is the only reason why many business professionals skip using this feature.
A lifetime budget is the total budget of an ad set and technically does not have a daily limit.
Conclusion
We all know, these days Facebook is turning drastically competitive. The platform itself keeps experimenting and gives out new features to both users and advertisers. To remain in such an evolving environment, one needs to figure out frequently what works best for their business.
In this write-up, we have cited the best tips that can help you out in taking your Facebook ads to the next level. Do make optimum use of these tips and see wonderful results with your Facebook campaigns.
After reading this write-up, don’t forget to let us know how useful it was and where we failed to meet your requirements.
Grateful, to our readers for their few minutes from their busy schedule!!!!
Author Bio
Morris Edwards is a Manager at Awebstar, a website designing agency in Singapore which is dealing with mobile app development, eCommerce development, SEO, social media marketing, and more. Connect with him on Facebook, Twitter, and Awebstar.com.sg.
