so you started an online store in egypt maybe you’re selling clothes or home products or skincare or anything else, you built the site added your products shared it on social media maybe even run some ads but the sales are not coming like you want many people visit your website but they don’t buy anything they just leave this happens to almost every e commerce store not just you and the good news is there’s a way to bring those people back it’s called facebook retargeting in this guide we would talk about what facebook retargeting is and how egyptian online stores can use it to boost sales
this strategy is used for top social media agencies in egypt because it works again and again
what is facebook retargeting
retargeting means showing ads for people who already visited your website or interacted with your content but didn’t buy yet example someone visits your product page for a red dress but they leave without adding to cart next day while scrolling facebook or instagram they see an ad for that same dress, now maybe they click and finish the purchase. this is how retargeting works
it reminds people by your product until they are ready to buy
why retargeting is important
most people don’t buy the first time they see your product they get busy they compare prices or they just forget retargeting brings them back and gives them a second or third chance to buy
it’s cheaper than regular ads and it gets better results that’s why smart e commerce stores use it all the time
how facebook retargeting works
facebook uses a small code called the facebook pixel you put this pixel on your website and it tracks what people do
like
- who visited your homepage
- who viewed product
- who added to cart
- who bought
then you can create custom audiences based in those actions and show them different ads
step 1 install facebook pixel
- before you can run retargeting ads you must install the pixel
- go to your meta ads manager get the pixel code and add it to your website
- if you use shopify it’s very easy just paste your pixel id in the settings
- if you use wordpress or woocommerce there are plugins by that
- once installed check that it’s working using facebook pixel helper chrome extension
step 2 create custom audiences
custom audiences are the groups of people you want for retarget
you can create audiences based in
- website visitors in last 30 days
- people who viewed a product but didn’t buy
- people who added to cart but no checkout
- people who interacted with your facebook or instagram
- past customers
facebook lets you pick time frames like 7 days 14 days and 180 days usually recent visitors are better so start with 14 to 30 days
step 3 design your retargeting ads
now make ads that match each audience
here are some ideas
a for people who visited product page but didn’t add to cart
remind them what they saw and show benefits “still thinking about the perfect hoodie it’s waiting for you right here” add product photo and link
for people who added to cart but didn’t checkout
- these people are close to buying so give them a push
- “complete your order now and enjoy 10% off your cart”
- show the product they added and maybe add urgency like “only 2 left”
c for past customers
- you can retarget people who bought from you before
- show them new arrivals or similar items
- “you loved our face cream now meet our new serum”
- this helps increase repeat orders and loyalty
d for social media engagers
some people watch your reels like your posts or follow you but never visit your site create retargeting ads just for them “you follow us now it’s time to try our best seller in real life” send them to a popular product or collection
step 4 set up your ad campaign
in meta ads manager choose campaign objective like conversions or sales select your custom audience set budget start with small like 50 egp per day choose placements facebook feed instagram stories or both, then upload your creative image video text and url set duration to 7 to 14 days for test
step 5 test and improve
no ad works perfect from the start make 2 or 3 versions of each ad and see which one performs best test different
- images
- copy text
- call to action
- discount
pause what doesn’t work and put more budget in winners
this is how marketing agencies in egypt get big results to their client
retargeting ad examples for egyptian stores
fashion store
“you checked out our abaya collection don’t miss this trending piece before it’s gone”
[photo of product + shop now button]
skincare store
“left something in your cart here’s 15% off to complete your glow routine
[image of cart items + link to checkout]
home decor store
“the lamp you loved is still shining just for you”
[photo of lamp + shop now]
how long to run retargeting ads
you can run retargeting ads all the time as long as people visit your website just update your creative and offers every few weeks, also don’t show same ad for too long or people will ignore it
try 7 to 14 day retargeting windows then refresh content
best practices for retargeting
- show products people already viewed
- use personal tone in your ads
- create different messages for each actio
- add urgency or small discoun
- use video if possible it performs better
- keep testing and updating your ad
tools that help
- facebook business manager
- canva for ad design
- pixel helper for setup
- shopify or woocommerce for integration
- google analytics to see user journey
mistake to avoid
- not installing pixel
- targeting everyone instead of custom groups
- showing same ad to all audience
- using same ad for too long
- no call to action in ad
- bad mobile design or slow website
these mistakes waste money and lower your return
bonus tip use lookalike audiences
- once you have good custom audience you can create a lookalike
- this means facebook finds people similar to your visitors or customers
- this helps you reach new people who are more likely to buy
- but always test with small budget first
how social media agencies in egypt use retargeting
- top agencies don’t just boost posts they build smart funnel
- they install pixels build custom audiences design creative ads and test different angle
- they also track everything daily and send reports
- if you want to grow fast and avoid mistakes you can hire a trusted agency to help
- they have experience tools and team to run things smoothly
case study small brand in egypt
a skincare store in cairo started using facebook retargeting in april
they installed pixel and created 3 audience
- product viewers
- add to cart no purchase
- past buyer
- they ran 2 ad types per group
- in 4 week their sales went up by 35 percent
- most conversions came from people who added to cart before
- the owner said they spent less money but got more orders than normal ad
tracking your results
use meta ads reports to track
- impressions
- clicks
- cost per result
- purchase
- return on ad spend roas
also check google analytics for bounce rate and pages viewed
good retargeting brings people back to complete actions
scaling your retargeting
once you see good results you can scale
- increase budget slowly
- make more creative versions
- add new audiences
- try dynamic product ads
- combine with email retargeting
the goal is to always bring users back and turn their into buyers
final tips
- start with product viewers and add to cart groups
- keep ad design clean and clear
- test text and images to see what works
- don’t forget mobile users
- speak like a human not a robot
faq
do retargeting ads need a big budget
no you can start with 30 to 50 egp per day since the audience is small it costs less to reach them
how long should i retarget a visitor
usually 7 to 14 days is best after these they may lose interest
can i retarget people who visited my instagram
yes if your instagram is link to facebook and you run ads from meta
should i give discount in retargeting ads
you can try both with and without sometimes just showing product again is enough
do i need a landing page
not always but it helps make sure the page loads fast and matches the ad
final words
facebook retargeting is not hard and it works very well for egyptian e commerce stores if people visit your site and leave don’t let them go forever use smart retargeting ads to bring them back and turn visits into sales if you want help setting it up or want better results you can work with one of the social media agencies in egypt they know how to do it the right way, but even if you do it yourself just follow the steps in this guide and start today
retargeting is your second chances to win the customer so don’t waste it
