In this competitive online business world, every brand is striving hard to come up with different marketing approaches to attract more and more consumers and get their attention. Today a large number of e-commerce business marketers use video in their marketing strategy to attract and convert more buyers.
According to a survey conducted by Cisco, the video will account for almost 82% of total internet traffic. A survey conducted by Animoto suggests that more than 73% of customers are more likely to purchase a product or a service after watching an explainer video. Today, consumers are more tech-savvy and over-smart; they prefer to do business with brands that offer relevant video content.
In fact, video is one of the most effective strategies to engage busy people. An explainer video is one of the most common types of video that can help marketers communicate their brand message and drive more leads. With an explainer video, e-commerce marketers can easily communicate how your product works, solves customers’ problems and why consumers should buy it.
If your e-commerce brand is looking for an effective strategy to boost conversions, try adding videos to your marketing strategy. An explainer video will not only increase your conversions, but it will also help you reach a more specific market more efficiently.
Here are a few reasons why adding explainer videos to your e-commerce marketing strategy can do wonders for your online business.
Persuade Customers to Buy Your Product
One of the major drawbacks of online shopping is that customers can’t be able to touch or feel the product which will eventually affect their purchase decision. As an e-commerce brand, you can overcome this issue and win more sales by simply creating an explainer video. Product videos are undoubtedly an effective way to give your potential customers an opportunity to see your product in motion and from different angles.
It will give them a better idea of how to use your product and why they should give your product a try. Brands can take the maximum advantage of video marketing by positioning their products in customers’ lives and persuading them to buy their products.
Garner the Attention of Your Customers
Believe it or not, videos are the most effective way to grab the attention of your potential customers as they offer valuable information in the shortest amount of time. Since the attention span of today’s consumers is less than 8 seconds, it makes it an extremely daunting undertaking for marketers to grab the attention of the target audience with engaging content. Product videos, if used right, can catch the attention of your potential customers within the first 10 seconds.
Increase Your Brand Credibility
Adding product videos to your e-commercel marketing strategy can greatly help you boost your online presence and credibility. Since videos are the most effective way to convey information in a limited time frame, they have real potential to attract more and more people. All you need to do is to make your videos engaging and interesting. If your e-commerce brand is looking to boost its online presence, start creating product videos and sharing them on social media.
Drives Maximum User Engagement
Another benefit of incorporating explainer videos to your e-commerce marketing strategy is to make people stay longer on your website. A product video can increase the average time spent on your landing page and encourages viewers to keep watching. It simply increases your website credibility and search engine rankings. Make sure the videos you create are short, engaging, and convey the right message in an interactive way. Otherwise, you won’t be able to retain users on your website for long.
Create a Memorable Impression of Your Brand
Ecommerce businesses can use explainer product videos to showcase their brand personality and add a human touch to their brand. Being an online marketer, you are putting your best efforts to make your brand connect with your target customers. Explainer videos are an amazing way to reach a wider audience on a deeper level. You can use visually appealing graphics and engaging scripts to make sure your video is customer friendly and connects with real people.
Educate Your Customers
Your e-commerce brand can use explainer videos as product tutorials and explain how your product can offer a solution. Today, consumers prefer to watch videos prior to making a purchase decision, and if they see a product in action, chances are they will make a purchase decision. As an e-commerce marketer, your main focus should be to explain how your product is different from others and how your product can solve the pain points of customers. This visual demonstration can educate users about what your product can do for them.
Increase Your SEO Rankings
Implementing an explainer video into your e-commerce website is a sensible approach to help marketers strengthen their SEO efforts. With video marketing, you can stand out from your competitors and rank on the top of search engine result pages. According to several studies, more than 85% of marketers use video to improve SEO and boost their rankings. Incorporating videos into your e-commerce web design, you can drive more traffic to your online store.
Receiving more traffic will eventually boost your overall SEO. Videos encourage people to spend more time on your online store, which reduces the bounce rate. It will send positive signals to Google and it will rank your e-commerce site higher in search results. Hiring a professional web design company is a sensible approach to make necessary tweaks in your online store and incorporate an engaging and killer video for your e-commerce brand.
Key Takeaways
All in all, explainer videos can help brands to connect with their audience on a deeper level. It is the simplest yet most effective way to define the qualities of your products in a more persuasive way that encourages users to take the desired action. If you want to boost e-commerce sales in 2022, incorporating explainer videos in your marketing strategy is a worthwhile decision that will help you earn high qualified leads and drive maximum conversions.
