Of course, you have a Facebook account, who doesn’t? And if you’re a business owner, you should have a business page that you can develop over time. Much like your company website, your social media platforms are never ‘finished’, rather they are a constant work in progress, developing alongside the business.
If you are managing your own Facebook pages, here are a few tips.
Post daily –
- A mixture of text images and video should be posted regularly; create a ‘meet the staff’ page and have each employee write a short bio. This puts the customer into a personal dimension and they can engage. The alternative is to call in the top digital marketing agency, King Kong, who have a fantastic reputation as go-getters; their team of social media marketers would take control of all your accounts.
Read the tutorials –
- Facebook does provide good tutorials, which you can read if you are having any issues; like any busy digital platform, Facebook does have glitches now and then. You can contact their marketing department if you are really stuck.
Respond to comments promptly –
- When users comment on posts, reply promptly and professionally, which helps to build a supportive culture, not to mention that people respond positively when questions are answered. Be as helpful as you can and make sure you check all platforms at least once a day.
Be creative with your posts –
- If you sit down and think about it, there are many angles that you can approach and don’t be afraid to add some humour, where appropriate of course. Hire a professional photographer for the very best images that can also be used on the company website.
Boost Facebook posts –
- For a few dollars, you can have one post put out to more than 10,000 users that fit your criteria (language, gender, age, etc). This is a great way to introduce a discount or new product and many small business owners are happy with the response. If you want the maximum from Facebook marketing, engage the services of a leading Canadian digital marketing agency; they put one of their talented teams in charge of all your SM accounts and the work can begin.
Forge connections –
- You should form relationships with other small businesses and you can connect with all social media platforms, which increases your exposure. Networking is something to be pursued, who knows where it might lead?
Ongoing page development –
- Take your Facebook page as an example, this is never ‘finished’, rather it is a work in progress; constantly look for ways to develop the page and keep an eye on the analytical side of things. Why not call in a social media marketing team? They can manage all accounts and with a firm plan in place, results will follow.
Explore Facebook settings –
- Facebook has some amazing options and spending a couple of hours exploring the many settings will bear fruit and you will be more familiar with the platform. If you don’t have time for this, contact a leading digital marketing agency and let their SM professionals handle all of your social media channels.
Social media is a very powerful media for the small business and by hiring the best social media marketing agency in Canada, your business can enjoy steady growth and become part of the local community.
