Any asset that doesn’t generate revenue is a liability for the business.
Just focus on the above quote and think twice before you invest; don’t follow your competitor’s steps blindly. Every business is launching its mobile app without giving any reasonable thinking whether it’s really good for your business or not.
Below are the 7 points which describe whether a businessman should invest in mobile apps. The first 5 points are for the specific business and the last two points are common for all businesses.
So, please have a look at some points mentioned below
- Type of Business:- Before developing a mobile app, you must focus on the type of business, you are dealing with. Are you just wanting to engage the customer and sell ads then a mobile app is the best option or are you dealing with inexpensive products and services which require a lot of trust and few conversations before making an actual conversion.
- Sense of Urgency:- When a person has an urge to do something immediately such as watching a movie, wants to eat pizza, or wants to listen to some music. If you are in such a business or related business which satisfies the immediate wants of a customer then instead of creating a website, you should create a mobile app.
- Short Term Satisfaction:- There are several products and services which you buy regularly such as grocery items, vegetables and fruits, gift items, and other recurring products which we keep buying for the entire life. If you are dealing in such a business then mobile apps are one of the finest options.
- Low to Medium Price:- Price always plays a crucial role in every aspect of the business. If you are dealing with inexpensive items, a mobile app is not a viable option, it’s good for branding but it isn’t going to give you good sales as mobile has more security issues as compared to desktop. Secondly, people want to see large products on a big screen as you can put more options on a desktop site as compared to mobile.
- Individual Preferences:- There are four types of persons included in any purchase decision. One is the decider, the second is the payer, the third is a buyer and the fourth is the user. Sometimes a person plays all four roles. For eg:- watching a movie, ordering a burger, or listening to music is most of the time you decide, buy and go to use it. If you are dealing in products or services which requires individual preferences then you must opt for developing a mobile app for your business.
- Benefits of Mobile Apps:- A good decision-maker outweighs all advantages and disadvantages before making a decision. If you are thinking of investing in a mobile app then always think of this single benefit and that is branding. A business took years to build it. Once the mobile app is willingly installed on the user mobile that means your name will never be forgotten.
- Lucrative Outcomes:- Push notifications and keep updating about new products and services is quite easy in the case of mobile apps as compared to other online channels. So keep this in mind while opting for developing a mobile app.
Conclusion
There is a trend of developing mobile apps from the last few years. Many businesses are spending on it without going into the proper cost-benefit analysis. In the above 5 points, we try to explain the benefits of mobile apps in terms of specific business and the last two points are common for all businesses.
So, just think of your business goals and decide whether developing a mobile app perfectly suits your business or not, and then make a decision.
