The wellness industry is huge in countries like the US and the UK. However, it is still expanding. You will notice new fitness experts turned entrepreneurs overnight. As people focus more on healthy living and leading an organic lifestyle, business owners are leaving no stones unturned to cash on the moment. If you too are passionate about fitness regimes, step forward to make people look and feel good.
Here are 5 tips to start your wellness business and grow rapidly-:
Curate services according to client needs
Narrate your story to your existing and prospective clients. Ideas and stories sell more than anything. Tell them why you are here, what motivates you, and why you want people to change their lifestyles. Share personal experiences on how you started your journey towards fitness, the exercises that changed your life, and the person who inspired you to adapt to this lifestyle. When you do these things, you will personify your brand and establish yourself and your team as the faces of the brand. Come out with personalized training and services for your clients to show that you deeply care about their needs. Hire in-house nutritionists to prepare diet plans for each client.
Ace your scheduling skills
Wellness businesses can flourish if services are delivered on time. But, time management is not as easy as it seems. You cannot do it manually since you have a number of clients and coaches. Bring them all under the same roof with an online scheduling app. Sign up on Picktime, a free online appointment scheduler, via any internet-enabled device. No installation is required! Picktime offers you a free calendar service; sync it with your Outlook/Google/iCloud calendar to avoid scheduling conflicts and display your real-time availability to clients. You can also track staff schedules and appointments at all business locations through this calendar.
Design an online booking page and personalize it with a booking button to let clients self-book appointments through it. Link the online booking with your website, and Facebook and Instagram business profiles to drive more online bookings. Remind clients with automated email and SMS reminders before meetings. Accept advanced online payments through credit cards, PayPal, and Stripe. You will also get detailed business reports from your Picktime dashboard to analyze your business operations.
Earn from multiple sources
You will have to give your clients much more than they expect. Hence, limiting your services to just a yoga or a gym class will make your business suffer. Your goal is to become a brand. Therefore, you must diversify your income streams and include additional services like online fitness apps like a daily fitness tracker that counts your number of steps and calories burnt during running or walking. You can also provide clients with e-books and courses on power yoga, kundalini yoga, aerobics, pilates, and many more exercises. Let in-house fitness experts head these courses.
Protect your business with legal support
It is pivotal to create a rock-solid foundation for your business. Take care of legalities, especially insurance for staff and equipment because wellness businesses often face lots of accidents and injuries. Seek legal support from tax consultants and pay your taxes online on your own. Make sure your business information and client data are securely stored in the systems. You simply cannot ignore cyber security just because you are not into IT or banking.
Promote yourself through social media
You can do self-promotion through Instagram and Facebook videos. Run fitness polls and conversations on Twitter. Talk about the latest fitness trends and their importance on Linked In. Establish yourself as a fitness expert cum social media influencer. You can also post vlogs on YouTube with videos like quick exercises, diet plans, etc.
The most vital factor for successfully running a wellness business is believing in yourself. It is not rocket science; it is something easily achievable through discipline and dedication. Take action and ignore all negative comments. Do not be afraid of setbacks because they will enhance your learning curve. If anything goes wrong, involve your team to get solutions and suggestions. Above all, keep an eye out for the latest trends in the wellness industry and regularly keep asking and delivering your clients what they desire.
