Instagram marketing strategies have changed a lot from last year. The year 2024 brings many proven strategies for growth and expansion.
In this blog, we will discuss the 10 that will surely help you achieve your marketing goals, whether they’re building your brand, generating leads, or increasing followers.
1. Understand Your Target Audience
The very first thing you need to do is to give your target audience’s needs and wants at the forefront. Then, ensure to create content that truly resonates with your audience to get higher engagement. That results in reaching a broader audience of potential followers that could ultimately convert into buying customers.
2. Stand Out With Stunning Visual Content
Instagram is known for its visually appealing content. So, to stand out from the crowd, make the most of it.
Did you know that over 95 million photos and videos are uploaded daily on Instagram? So, it’s also a good idea to hire social media marketing services to make impactful, visually stunning and unique content.
3. Make Good Use Of Instagram Stories
This popular feature was introduced in 2016 and became a significant tool for marketers if effectively utilized. As of January 2019, 500 million people create and watch Instagram Stories on a daily basis.
Even within a short span of 24 hours, Instagram Stories can create a sense of urgency along with empowering businesses to achieve their marketing goals much quicker. For instance, you can create a poll to gain valuable feedback about your audience’s sentiments towards a particular product or service.
4. Promote Products With Instagram Reels
Videos are engaging and easy to digest, we can agree on that. That’s why 91% of Instagram users prefer watching videos on a weekly basis.
Furthermore, as people tend to watch and hold their smartphones vertically, they are more likely to engage in videos in a vertical format like Instagram Reels. The primary reason for Instagram’s introduction of this feature is to compete against TikTok. So, obviously, Instagram prefers Reels in its algorithm, which is a huge plus for marketers to leverage this type of post to gain traction.
5. Optimize Your Business Profile
Even the best Instagram marketing strategy is bound to fail if it doesn’t reach the target audience. The best way to do that is to optimize your business profile to be visible and expand your reach.
For starters, here’s what you need to do to optimize your business profile to gain more exposure:
- Add a visually appealing profile photo
- Incorporate relevant keywords in your description
- Publish content when your audience is active
- Add relevant hashtags and geotags
- Collaborate with influencers to boost your engagement and gain more followers
6. Increase Reach With Instagram Influencer Marketing
Spreading word-of-mouth is one of the effective marketing strategies for promoting a business. As the popularity of social media influencers continues to rise, 72% of marketers find Instagram to be one of the best social media platforms for influencer marketing.
Almost every Instagram user follows at least one influencer. So, it’s a great tactic to collaborate with a relevant and popular influencer to achieve your marketing goals. That could be promoting a product or service, gaining new followers, increasing brand loyalty and building trust.
7. Choose The Right Hashtags
Often overlooked, hashtags are an effective strategy with the potential to reach your target audience. Here’s how incorporating the right hashtags will benefit your Instagram profile:
- Expands your post’s reach by appearing on the relevant hashtag page. Your target audience will be able to see your post even if they don’t follow you
- Putting hashtags enables your post to appear on Instagram search results
Choosing the perfect number of hashtags is also vague. You can leverage up to 30 hashtags per post and 10 per story.
However, Instagram advises to keep the number of hashtags between 3 to 5 to reach your target audience. It’s also well-advised to choose hashtags that are more relevant to your niche rather than choosing the most popular ones.
8. Post When Your Audience Is Online
Instagram algorithms prioritize recency in posts. Why you might ask? This is because US adults spend 33.1 minutes on Instagram daily as they are always interested in the latest happenings in the world.
So, when you post when your followers are online is probably the best strategy to work with algorithms. In this way, your post will be more likely to reach and connect with your target audience. For optimal results, you can hire social media marketing services, as they have the best tools to predict the right time to post content on Instagram.
9. Craft Great Captions
Captions is another great strategy and helps you achieve two fundamental marketing goals:
- When properly optimized with relevant keywords and hashtags, its content ensures to reach your target audience
- Engages and retains your existing followers for the long term
Instagram gives a 2,200-character limit to craft a caption. But you don’t need to utilize the full character limit to send your message to your target audience. Work on a compelling story to tell by leveraging a combination of relevant emojis, hashtags, and keywords.
10. Try Instagram Ads
80% of marketers leverage Instagram to achieve their goals. So, it’s quite challenging to create content that makes a lasting impact on the target audience. If you want to make content that cuts through the noise, then consider investing in paid ads on Instagram.
Instagram ads empower you to amplify your reach, increase your brand awareness, generate leads, boost sales, and achieve any other marketing goals.
Conclusion
Instagram is a popular social media platform that offers a plethora of opportunities for businesses to achieve their marketing goals.
It’s mission-critical to invest in Instagram marketing to stay competitive, reach your target audience, boost engagement and even keep your customers satisfied.
Adopt these 10 proven strategies mentioned above to create and enhance your current strategy that will certainly help you thrive in 2024.
