Social media is a significant aspect of our daily life. It isn’t easy to get through the day without checking Facebook or Instagram. And while posting on social media is fun, it can also be stressful to know when the best time to post is for better engagement. There are many different opinions out there. But, is there one answer? The answer is no.
There is no one-size-fits-all approach to posting at the right time of day for your business. You’ll need to consider what type of business you have and how customers usually engage with it on social media during different times of the day. In this blog post, we’ll discuss what the best times are for making social media posts so that you can increase traffic flow and customer engagement!
Beginning of the Week
The beginning of the week is usually a good time to post on social media because most people are coming back from their weekends and ready to start fresh! Monday mornings are good for motivational or inspirational posts, as people are looking for a little boost to start their week. You can post new products or services you’re offering this week or any upcoming events you have scheduled.
Suppose you are a dealer of area rugs. You might post a Monday morning about the allure of oriental rugs and how to buy them at wholesale prices direct from Iran. Also, a small discount code or a link to a blog post with more information on Monday morning posts can work wonders.
Thursday Afternoon
Another great time for social media posts is Thursday afternoon. The reason for this is that people are generally winding down their work week and looking forward to the weekend, but they may still have some time to check out your latest offer or sale. If you’re running a contest or giveaway, Thursday afternoon is also a great time to announce the winner.
It is also the best time for a new product launch or promotion. As it is almost the weekend, people may be more likely to take action on your post. A new announcement or a post with a strong call to action can do well on Thursday afternoon.
Thursday Evening
Similar to Friday afternoon, Thursday evening is also a great time for social media posts because people are looking forward to the weekend as it approaches. It brings more traffic to your posts, which will help you expand your reach organically. Morning posts can also do well if you’re looking for increased traffic flow. However, you’ll need to make sure your post is relevant and has a strong call to action if you want it to be effective.
Suppose a home furnish or wool rugs seller posted a picture of their new line on Thursday morning. It would be less likely to engage the customer because they’re not specifically looking for home furnishings or wool rugs at that time, and your post wouldn’t give them anything useful in this context.
Friday Afternoon
Like Thursday afternoon, Friday afternoon is also a great time for social media posts. People are generally winding down their work week and looking forward to the weekend. It is a great time for posts about upcoming events or offers that expire over the weekend. Moreover, If you’re looking to post about a contest or giveaway, Friday afternoon is the time to do it. It is also a great time for announcing the winner of a previous contest or giveaway.
People are generally relaxed on Friday afternoon and looking forward to the weekend. Posts at this time are more likely to be well received and generate engagement.
Friday Evening Posts
Posts that go out on Friday evening are generally seen as weekend content, which can be good or bad, depending on what you’re promoting. If you’re looking to capitalize on people’s weekend plans, then this type of post can be very successful. However, if you’re promoting something that people would generally want to save for the weekend, then your post may not get as much traction. It is also the start of the weekend, so people may be less likely to see your post until Monday morning. It’s better to avoid posting any important information these days.
Right after Work
The time right after work, typically between the hours of five o’clock and six-thirty, is another great opportunity to up your social game. At this time, people are winding down from their day and looking for something to take their minds off of work. It is the perfect time to post content that is light-hearted or funny. It is also a great time to announce a new product or sale.
As everything winds down for the day, people are looking for something to keep them occupied, so they will likely see and engage with your post. Most of the people who will be online at this time are adults who have recently finished their workday and are looking to relax. It is the perfect time to post content related to home improvement, sales, new movies or TV shows, or anything light and entertaining.
Saturday Evening Posts
Like Friday evening posts, Saturday night can be a great time for entertainment content and weekend plans. If you’re looking to promote something more serious than light-hearted TV shows or movies, then you’ll want to avoid this day as well due to the same reasons from above. It is also likely that people will be out and about at this time, so they may not see your post until the next day. It is best to post about anything other than the business on Saturdays.
Weekend Posts
Posts made on the weekends typically see less engagement than those made during the weekdays. However, this doesn’t mean that you can’t still make posts on the weekends. The best days for weekend social media posts are Saturdays and Sundays, but only if you post about things other than your business. If you post something serious or professional, then it is likely that people will not see this until Monday when they get back into work mode.
Moreover, most people go for home or clothing shopping on weekends. Suppose you run a home furnish or area rugs business like RugKnots or have a boutique. It’s better to post on Saturday and Sunday.
On a Final Note
The time to post varies depending on your industry and target audience. It can be very effective if you post in the middle of a weekday when people are commuting to work or at lunchtime when they’re checking out their phones while grabbing food.
It’s also important that your posts don’t just sit there on social media waiting for someone to see them; share them with friends and followers, and use social media scheduling tools to time them out for the most exposure. What is suitable for one business might not work for another, so it’s important to experiment until you find what gets your target audience engaged.
