A LinkedIn widget on a website has helped many businesses to enhance their online presence. And looking at the current marketing scenario, we can say that a lot of B2B business owners are looking for ways to embed LinkedIn widget on websites.
A LinkedIn widget on the website helps businesses to stand as a credible and trustworthy brand in front of its target customers. More importantly, a linkedIn widget acts as social proof that customers love to see when making a purchase.
And we are sure, as a business owner, you must have been searching for a social media aggregator tool that helps them showcase their LinkedIn presence on a website. In such a scenario, social media aggregators come into the picture. We have something for you if you are one of those brand owners.
In this blog we are talking about five tips that you can use to choose the best social media aggregator tool to embed LinkedIn profile on website. So without beating about the bush, let’s have a look at the list.
5 Tips For Choosing A LinkedIn Widget
Choosing a social media aggregator tool to embed LinkedIn widget can be intimidating. For starters, you may have not done it before. And second, you don’t if it is useful for your business.
Let us help you in this. Even if you are not so tech savvy, you should know that most of these tools are beginner friendly. And no matter what niche you belong to, you can use these tools and embed a LinkedIn widget to secure social proof for your business. So overall it is a win-win situation.
Let’s have a look at the tips.
- Customization
One of the most well liked features of a LinkedIn Widget is customization. The customization feature helps the businesses to express themselves in the best way possible. So whenever you are choosing a social media aggregator tool, make sure to choose that offers a better scope of customization. Most of these tools also provide you with a lot of themes and layouts. These are mostly used in creating a LinkedIn widget that mirrors the brand image.
Besides, they also provide you with the feature of changing the fonts and its colors and its size. Moreover, you should also be aware of customization features like Custom CSS. Such qualities of a linkedin widget helps you to have total control over customization.
- Real Time Updates & Analytics
As a business you need to be as much updated as possible, this is where real time update feature comes into the picture. A real time update helps you update LinkedIn content on the website as soon as it goes live on the LinkedIn.
You can use the analytics feature to inspect the engagement happening on your widget. For example you can check what type of LinkedIn posts are working best for your website. This will eventually help you in content for your LinkedIn widget.
- Mobile Responsive Design
Do you know that Statista has revealed that In 2021, the number of unique mobile internet users stood at 4.32 billion? This indicates that as a business owner, you should choose a widget that is fully adaptable to mobile devices.
The mobile responsive design includes readable texts without having to zoom, adequate spacing for different sizes of tap targets. If you want your visitors to have an optimized browsing experience.
- Moderation Panel
Moderation panel is the most needed feature of LinkedIn features. We are living in a world where hate speech has become very common. People leave no chances of trolling a business or mock a product.
In such a situation, as a business owner, you need to have full control over what you showcase to your audience. This helps you remove the undesired content from your LinkedIn widget before it goes live on the website.
- Compatibility With Multiple CMS Platforms
There are so many CMS platforms out there. And we are sure you must be willing to experiment with them. In such a situation, you need a social media aggregator tool that is compatible with most of the popular Content management systems platforms. This will take over the headache of all the what ifs you change your hosting platforms.
Compatibility with the CMS platform for the LinkedIn widget is as important as any other features mentioned above. So make sure you do not over look this.
In A Nutshell
When you are choosing the perfect tool to embed LinkedIn widget on website, you don’t need to walk on the eggshells. You just need to make sure that they fall under these five criteria. Once you have made sure, you have won half of the battle.
So don’t wait anymore, create content on LinkedIn to attract your target audience and embed it on the website to retain the visitors.