Breaking News

PPC company

What Is the Difference Between SEO And Google Ads?

If you know a little bit about online marketing, there are high chances that you come across a few generic as well as long-tail keywords over and over. You may notice people use these terms like “Pay-per-click”, “AdWords”, “Organic Search”, “ SEO”, and “ SMO” in their advertisement campaigns. All these are the key elements of digital marketing.

Every element has its own importance in digital marketing.  Businesses of multiple spectrums use them to grow their business eventually.

SEO and Google Ads are the most crucial elements of digital marketing; Both of them have their own functionality. Being a digital marketing agency, we would like to define SEO and Google Ads, how they work and also mention the difference between them.

Read this article till the end because it is going to be a high valued content for you.

First, we would like to define Search Engine Optimization

What is Search Engine Optimization?

SEO stands for Search Engine Optimization, it means optimizing your website as per the search engine algorithm.

Allow me to explain.

You may notice that whenever you search for specific information, You come to the Google search bar and type the query, and Google promptly responds with a page full of results.  Google is a Search engine where the page is a Search engine result page.

You may notice that there are nearly ten results on the first page, but do you ever think on what basis this particular result appears?  There is a hierarchy of results starting from 1 to 10. Isn’t it?

And that’s where SEO plays the role.  The functionality of the SEO is trying to get your website at the top of the search engine result page (SERP). A digital marketing company hires a dedicated SEO executive to perform this job appropriately.

SEO optimized your website in such a way to achieve the best possible ranking in organic search results.

Why should You Invest in SEO?

SEO makes your website visible, and thereby your business.  If the audience is unable to find out your website, the chance of getting traffic, and successful leads will become less. Therefore, your business will run through loss.

For example, if you are a medical practitioner and you have a dental clinic at Delhi.  How can people find out your chamber from 100’s of dentists’ chambers? Here SEO plays a crucial role. SEO executives optimize your website in such a way that your webpage comes in first on the Search engine result page while people search with the term “Dental clinic in Delhi”. This is the ultimate magic of SEO. It is not a one night process, it requires a minimum of three months to proceed. You need to have patience for experiencing the result.

How does SEO work?

Keywords are the main pillar of SEO. They use common keywords relevant to your business. The main objective of an SEO campaign is to establish your website on the basis of domain authority and relevance.

Whenever a client types a search inquiry in the search bar, Google does a stock of every one of the pages it has on record. It searches for the sites that have the most important data and presents those to the client.

In order to rank a webpage for a particular search term, it requires it to be easily readable on Google. Web pages should be crafted with relevant content with authenticity. To enhance your SEO score, you must optimize your website based on SEO associated key factors given by an SEO executive.

Google AdWords

What is Google AdWords?

Google AdWords, also known as Pay-per-click; It is a platform run by Google which allows brands to advertise their service, to be a more specified business website in search results when a user searches for a specific keyword. Advertisers prefer to use Pay-Per-Click” on their advertisements. These ads come on the top of the search result page as well as on the side.

Why should you invest in Google AdWords?

 If you establish an AdWords account and set a substantial bid, you ensure that your ad will show when the user searches for the particular keyword you’ve selected.  This gives you more control over total traffic to your website. AdWords is also very supportive of getting the word out about new services you have launched recently.

How does AdWords work?

Advertisers pay per click for their advertisements. Being an advertiser you’ve to set rules. Select a daily budget, (The maximum amount you are interested to pay for a click on your advertisement, and the keyword you want to show on your ad.

The budget and optimum bid will be decided while on the page you show and how frequently you show per day.

SEO VS Google AdWords which is better for your website growth? 

As earlier, we said both of these are two crucial elements of digital marketing, and both of them has their own importance. SEO boost your organic ranking and improve your website health overall. Whereas, Google AdWords boost traffic, discover the word of the new special, ad ensure your ad exhibit for those specific competitive keywords. PPC company works with both of these elements to ameliorate your business growth and establish your brand online.